Izingxenyekazi zeCRM kanye nezeDathaIzincwadi ZokumakethaUkuqeqeshwa Kwezokuthengisa Nokumaketha

Ubuchwepheshe bokufunda bubucayi njengomphathi weCRM: Nazi ezinye Izinsizakusebenza

Kungani kufanele ufunde amakhono we-tech njengoMphathi weCRM? Esikhathini esedlule, ukuze ube muhle Umphathi Wobudlelwano beKhasimende ubudinga ukuba nesayikholoji kanye namakhono ambalwa okumaketha. 

Namuhla, i-CRM ingumdlalo wobuchwepheshe kakhulu kunasekuqaleni. Esikhathini esedlule, umphathi weCRM wayegxile kakhulu ekutheni angayakha kanjani ikhophi le-imeyili, umuntu onomqondo wokudala. Namuhla, uchwepheshe omuhle weCRM ungunjiniyela noma uchwepheshe wedatha onolwazi oluyisisekelo lokuthi izifanekiso zemilayezo zingabukeka kanjani.

Steffen Harting, CMO of Inkitt

Kulezi zinsuku, i-CRM ngumdlalo ohluke ngokuphelele. Ukufeza ukwenza ngezifiso ukumaketha esikalini, yonke imenenja yeCRM kufanele ifunde izindawo ezintathu. Lokhu kufaka phakathi i-data analytics, ukuhlanganiswa kwesistimu, nokwazi ithuluzi lobuchwepheshe bokumaketha (kanye nokubuka konke kwabadlali bemakethe bakule ndawo).

Imithwalo Yemfanelo Yomphathi weCRM

Lokhu kudinga ulwazi oluncane oluhlobene nobuchwepheshe. Izinga elenziwe kahle kakhulu lokuzenzela lokuthengisa ofuna ukufeza, izivivinyo eziphambili kakhulu okudingeka uzithathe.

Ukwenza ngezifiso okuthuthukile njalo kufaka ukuhlanganisa amanani aphezulu emininingwane kusuka kumasistimu asatshalalisiwe. Kungakho uchwepheshe we-automation marketing kufanele aqonde ukuthi lezi zinhlelo zikhuluma kanjani nokuthi idatha igcinwa kanjani futhi ifingqiwe.

Eminyakeni emihlanu edlule, abaphathi beCRM esihlangane nabo basebenzisa izixazululo ezahlukahlukene zesoftware (Amapulatifomu Wokuzibandakanya Kwamakhasimende, Amapulatifomu Wedatha Yamakhasimende, Amasistimu Wokukhuthaza, njll.) Futhi basebenza neqembu elilodwa noma amaningi wonjiniyela nsuku zonke. 

Besisiza amaqembu edijithali ukungcwaba isigqoko phakathi konjiniyela nabakhangisi iminyaka emihlanu manje futhi esikuqaphelile ngemuva kokugibela amakhulu amakhasimende ukuthi abathengisi abaphumelelayo noma abaphathi beCRM yibo ababuqondayo ubuchwepheshe.

UTomasz Pindel, isikhulu esiphezulu se- I-Voucherify.io

Lapho wazi okwengeziwe ngobuchwepheshe, kusebenza kangcono emsebenzini wakho. 

Ubuchwepheshe busenhliziyweni ye-CRM.

U-Anthony Lim, iMenenja yeCRM kwaPomelo Fashion

Uma uqonda ukuthi isoftware oyisebenzisayo isebenza kanjani, amathuba ayo, nemikhawulo yayo, ungayisebenzisa ngokusemandleni ayo. Uma futhi wazi okuncane kokuklama konjiniyela, kulula ukukuchaza nokuxoxa ngezidingo zakho nethimba lobuchwepheshe. Ngenxa yalokho, ukuxhumana nethimba lezentuthuko kuba ngokuqephuza kakhudlwana futhi nomsebenzi wabo usebenza kahle. Ukuxhumana okungcono kufana nokulethwa okusheshayo kwekhodi yokugcina nokuchitha isikhathi esincane nezinsizakusebenza. 

Uma wazi okuncane nge-SQL noma iPython, ungagcina nesikhathi esithile futhi uzenzele imibuzo eyisisekelo yedatha. Lokhu kungaba wusizo, ikakhulukazi uma udinga okuthile kwe-ad hoc futhi onjiniyela bakho baphakathi kwe-sprint, futhi awufuni ukubakhathaza. Ukwenza izinto ngokwakho kungasheshisa inqubo yokuhlaziywa kwedatha yakho futhi kuvumele onjiniyela bakho bagxile emisebenzini emikhulu okufanele bayilethe. 

Ukwazi i-tech akusona isihlukanisi kubaphathi beCRM; kwaba yisidingo esiyisisekelo.

Imaphi Amakhono E-Tech okufanele Uwafunde Njengomphathi weCRM? 

Kufanele wazi imiqondo embalwa ebalulekile:

  • Isitoreji sedatha - idatha igcinwa kanjani, liyini irekhodi, yini imodeli yedatha, futhi kungani udinga i-schema? Kudingeka nini ukuthuthwa kwedatha, futhi izindleko zayo zilinganiswa kanjani?
  • Ukuhlanganiswa Kwesistimu - kufanele wazi ukuthi idatha ehanjiswa kanjani isuka kwesinye isitoreji sedatha iye komunye umsebenzi ukuze ukwazi ukuhlela nokwenza imisebenzi enjalo neqembu lakho lonjiniyela.
  • Ama-Analytics - Izisekelo zamaseva nokulandelwa kwamakhasimende kuwebhu. 
  • Ibuyisela emuva - Ukuhlelwa kabusha kwesikhangiso nokuthi kusebenza kanjani. 

Ukubuka konke kwe-MarTech Toolkit:

Kufanele uhlole njalo umgwaqo womhlinzeki wobuchwepheshe bokumaketha kanye nesheduli yokukhishwa. Kufanele wazi ukuthi yini amathuba nokuthi isitaki sakho samanje silungile noma cha. Njengoba ubuchwepheshe buqhubeka, kanjalo nezici (namanani) abahlinzeki be-software abahlukahlukene.

Okube kuhle ngokwanele ngonyaka owedlule kungahle kungabi okulunge kakhulu kulo nyaka, mhlawumbe ngoba izidingo zakho zishintshile noma ngoba kunezinketho eziningi ezitholakalayo noma amanani angcono atholakalayo ngesethi yesici efanayo. Kufanele uhlale phezulu kobuchwepheshe obusha nabahlinzeki abasha emakethe ukuze uthuthukise isitaki sakho. 

Noma ngabe uzakhele isitaki sakho, kufanele ukuthi ubheke ugqozi lwezici ezintsha noma uphinde ucabange ukushintshela kumthengisi ovela eceleni uma amanani emakethe ehla futhi kungasasizi ngalutho ukugcina nokuthuthukisa isisombululo sakho sesoftware. 

Izisekelo ze-SQL kanye / noma iPython:

Lezi yizilimi ezibaluleke kakhulu ezisetshenziselwa izibalo zedatha ezingakunika amandla okwenza imibuzo ngokwakho ngaphandle kokucela usizo konjiniyela. Ukufunda izisekelo kungakusiza futhi ukuxhumana nabathuthukisi bakho. 

Ungawafundaphi Amakhono Obuchwepheshe? 

  1. Ithimba lakho - lokhu ekugcineni kungumthombo omuhle kakhulu wolwazi enkampanini yakho. Abathuthukisi bakho bazi okuningi ngekhithi yamathuluzi onayo endaweni, kanye nangezinye izindlela. Ngenkathi kungenzeka bangazi ngobuchwepheshe obusha sha laphaya, ngokuqinisekile bayazi yonke imiqondo eyisisekelo okudingeka uyazi ukuze usebenze nabo. Ukuvuleka nokubuza imibuzo kuzokukhuphula ngejubane, ikakhulukazi uma usanda kuqala ukusebenza kulesi sikhundla (noma kule nkampani). 

Landa Umhlahlandlela

  1. Amabhuku - kungahle kubonakale kuphelelwe yisikhathi, kepha kunezincwadi ezimbalwa ezinhle lapho zokufunda izisekelo ngesoftware yeCRM neCRM. Lokhu kungaba inketho yamahhala uma uthola umtapo wolwazi (hlola imitapo yolwazi yaseyunivesithi, ikakhulukazi eBusiness Universities noma eMnyangweni Wezokumaketha noma we-IT). Uma kungenjalo, uma unokubhaliswa kohlobo (okwamanje okutholakala e-USA), ungahle ukwazi ukuboleka ezinye izincwadi esihlokweni seCRM kanye nakuhlelo lwakho lokubhalisa.
  1. Blogs - kunamabhulogi amaningi anikezelwe kubuchwepheshe bokulawulwa kobudlelwano bamakhasimende (i-CRM). Nazi ezinye zezintandokazi zami:
  1. Omagazini abaku-inthanethi - omagazini abaku-inthanethi baphakathi nendawo phakathi kwamabhulogi nezincwadi, okunikeza ithani lemininingwane futhi kufaka phakathi abahlinzeki bezobuchwepheshe abaholayo.
    • I-200 OK iwumagazini owenziwe yiVoucherify.io ukusiza abaphathi beCRM bafunde amakhono obuchwepheshe adingekayo. Iqukethe izindatshana ezichaza ubuchwepheshe obusha kanye nemiqondo yezobuchwepheshe, zisebenzisa amacala anamathuluzi aphansi kuya kokungasetshenziswa angasetshenziswa kalula ngabangewona onjiniyela, izingxoxo nochwepheshe bezimboni abelana ngamathiphu abo namasu wokuthi angawafunda kanjani amakhono adingekayo indima.
    • Indawo CRM
  1. Amakilasi akwi-inthanethi - lokhu kuwusizo ikakhulukazi uma ufuna ukufunda izisekelo zokufaka amakhodi, i-SQL, noma amakilasi wePython kufanele kube ukukhetha kwakho kokuqala. Kunezinsiza eziningi zamahhala ongangena kuzo.
  1. Amawebhusayithi abukeza isoftware:
  1. Ama-podcasts - uma uthanda ukulalela okuthile ohambweni lwakho lokuya emsebenzini noma ngenkathi uphuza ikhofi yakho yasekuseni, ama-podcast alungile! Ungafunda okuthile uphinde uqhubekele phambili nomsebenzi wakho ngaphandle kokudinga isikhathi esingeziwe.
  1. Kufundwa amadokhumenti - ungafunda okuningi ngokufunda imibhalo yamathuluzi ahlukene owasebenzisayo noma ongacabanga ukuwasebenzisa. Ngemuva kwesikhathi esithile, uzofunda nolwazimagama oluqondene nonjiniyela oluningi kubo.
    • Inhloko yomzila - okuvela kwaSalesforce kuyinsiza emangazayo yamahhala online.

Noma yimuphi umthombo okhetha ukuqala ukufunda nawo, okubaluleke kakhulu ukuqala. Khuluma nontanga yakho, khuluma nabathuthukisi bakho, ungesabi uhlangothi lwezobuchwepheshe lwezinto. 

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Ukudalula: Martech Zone inezixhumanisi ezihambisanayo kule ndatshana.

Katarzyna Banasik

Marketing Manager at I-Emporix, inkundla yezentengiselwano ehlanganiswayo ye-B2B eyenza imininingwane yebhizinisi isebenze. Unentshisekelo kumathrendi amasha obuchwepheshe besofthiwe.

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