Imithombo yezokuxhumana nempumelelo: Ukusika vs Ukwelula

ukusika

ukusikaImpumelelo enkulu yokumaketha yehlela ezenzweni ezimbili, ukusika nokwelula. Njengoba sibona isu lokumaketha loma futhi likhiqiza imiphumela emincane, sishesha ukusika… kungcono kakhulu isu lethu jikelele. Ngokufanayo, njengoba sibona isu likhiqiza imiphumela emihle… sisebenza kanzima ukwelula imiphumela.

Njengesibonelo, ngizama ukukwenza lokhu nsuku zonke nge-blog. Lapho ngibona ukuthi ukuthandwa kwabo okuningi ku-Facebook kepha hhayi ama-Twitter amaningi, ngizokuphinda ngiphumelele lapho. Uma ngibona ithoni yokuphendula nge-Twitter naku-Facebook, ngizoyicindezela ku-StumbleUpon. Lapho ngibona ukuthi isihloko sikhula kakhulu, ngizobhala kabanzi ngaleso sihloko, mhlawumbe ngihlele a I-Marketing Tech Radio khombisa ngakho, noma uhlele ividiyo.

Isu elilodwa engilibonile lisebenza ngempela kubhulogi ukwengezwa kwezinhlobonhlobo ze- ukumaketha infographics. Isayithi likhule phakathi kuka-10% no-15% ezinyangeni ezimbalwa ezedlule ngesici esingeziwe. Njengomphumela, sinezixwayiso ezibekelwe bona futhi manje sesibandakanya abaklami bezithombe ukuzakhela ezethu. Eyakamuva ivuliwe ukuthi iselula iyithinta kanjani i-ecommerce bekungumbono engibe nawo ngemuva kokufunda iphepha elimhlophe… ngakho-ke bekungadingeki nokuthi senze ucwaningo!

I-Momentum iyisihluthulelo sokumaketha okuningi kweziteshi ezinqamulelayo, ngakho-ke uma isikhathi sakho singangeza isu elidumile, imiphumela engcono yemikhankaso yakho ingcono. Asikuboni nje lokhu ku-inthanethi, sikubona kungekho ku-inthanethi futhi. Uma ukuhweba kuzwakala nezethameli… uthanda UFlo, intokazi eqhubekayo, sibona uchungechunge lwezentengiso ne-Progressive Lady.

Akukhona ekumaketheni kuphela, noma. Kuliqiniso lempilo ukuthi sidinga ukusika okubi futhi sandise okuhle. Ngidinga ukusika imikhuba yami yokudla futhi ngifunde ukuthi ngingaqhubeka kanjani nokuzivocavoca umzimba. Emsebenzini, ngidinga ukusika amaklayenti angasilaleli noma ukuthola imiphumela, futhi ngisebenze kanzima ekwandiseni ubudlelwano nezinkampani ezilalelayo futhi eziphumelelayo.

Emuva ekumaketheni.

Izinkampani eziningi zijwayele futhi zikhululekile ngemizamo ethile yokumaketha ukuthi azimane ziyinqume… noma ngabe zehluleka. Ngicabanga ukuthi kuyindlela yemvelo eyenziwa ngabakhangisi abakhululeka kakhulu ngokuphakathi. Izingqondo zabo zimane zivaliwe kwezinye izindlela. Abakhangisi be-imeyili bathembele ku-imeyili, abathengisi bokusesha bathembele kusesho, abakhangisi abakhokhelwayo bathembele ezikhangisweni… umbuthano onobungozi ogcina ngokungenamkhawulo emikhankasweni ehlulekile kanye nemali eningi elahlekile.

Ngokuphambene nalokho, abathengisi abaningi abanaki analytics futhi ungazi ngisho nokuthi yini okusebenzayo noma okungasebenzi. Abayeki eminye yemizamo yabo eziteshini. Umkhankaso ngamunye uqala ekuqaleni ngaphandle kokunakekelwa emhlabeni. Lokhu kubenza bangakwazi ukwenza inzuzo ngomfutho abebevele bewenzile.

Imithombo yezokuxhumana isinikeza indlela yokwelula isikhathi zonke umkhankaso. Njengoba uDavid Murdico ngikhulume ngamasu wokumaketha amavidiyo ohlelweni lomsakazo olwedlule, sikhulume ngendlela ekumangalisa ngayo ukuthi sesivele sineqoqo labalandeli nabalandeli. Njengoba ukhulisa inethiwekhi yakho yokuxhumana nabalandeli nabalandeli, utshala imali empumelelweni yomkhankaso wakho olandelayo nangecebo lakho lokumaketha lilonke.

Ngamafuphi, lokho kutshalwa kwemali kokulandelayo kwezenhlalo kwandisa umkhankaso wakho olandelayo… ngaphambi kokuthi uhlele ukuthi kwenziwe! Uma unabalandeli abayi-100,000 endaweni elalelayo futhi bakunikeze imvume yokuxhumana nabo, lokho kungawushintsha kanjani umkhankaso wakho olandelayo wokumaketha? Ngiyethemba yinto oyicabangayo.

UCABANGANI?

Le sayithi isebenzisa i-Akismet ukunciphisa ugaxekile. Funda ukuthi idatha yakho yokuphawula isetshenziswa kanjani.