Ukumaketha Kudinga Idatha Yekhwalithi ukuze Kuqhutshwa Idatha - Imizabalazo Nezixazululo

Ikhwalithi Yedatha Yokumaketha kanye Nokumaketha Okuqhutshwa Ngedatha

Abakhangisi bangaphansi kwengcindezi enkulu yokuthi bashayelwe ngedatha. Nokho, ngeke uthole abathengisi bekhuluma ngekhwalithi yedatha engeyinhle noma bebuza ukuntuleka kokuphathwa kwedatha nobunikazi bedatha ezinhlanganweni zabo. Kunalokho, balwela ukuqhutshwa idatha ngedatha embi. Indida edabukisayo! 

Kubamakethi abaningi, izinkinga ezifana nedatha engaphelele, ama-typos, nezimpinda azibonwa njengenkinga. Bazochitha amahora belungisa amaphutha ku-Excel, noma bazobe becwaninga ukuze bathole ama-plugin ukuze baxhume imithombo yedatha futhi bathuthukise ukugeleza komsebenzi, kodwa abazi ukuthi lezi izinkinga zekhwalithi yedatha ezinomthelela omubi enhlanganweni yonkana okuholela ezigidini zokulahleka. imali. 

Ikhwalithi Yedatha Ithinta Kanjani Inqubo Yebhizinisi

Abakhangisi namuhla bakhungatheke kakhulu ngamamethrikhi, izitayela, imibiko, nezibalo kangangokuthi abanaso nje isikhathi sokucophelela ngezinselele zekhwalithi yedatha. Kodwa inkinga leyo. Uma abakhangisi bengenalo idatha enembile abangaqala ngayo, bangakwazi kanjani ukudala imikhankaso ephumelelayo emhlabeni? 

Ngifinyelele kubakhangisi abambalwa lapho ngiqala ukubhala lesi siqeshana. Ngaba nenhlanhla yokuba nayo Axel Lavergne, Umsunguli we BuyekezaFlowz ukwabelana ngolwazi lwakhe nedatha engalungile. 

Nazi izimpendulo zakhe ezinokuqonda emibuzweni yami. 

  1. Yayiyini imizabalazo yakho yokuqala ngekhwalithi yedatha ngenkathi wakha umkhiqizo wakho? Bengimisa injini yokukhiqiza isibuyekezo futhi ngidinga amahhuku ambalwa ukuze ngikwazi ukuthumela izicelo zokubuyekeza kumakhasimende ajabule ngesikhathi okungenzeka ashiye isibuyekezo esihle. 

    Ukwenza lokhu kwenzeke, ithimba lidale I-Net Promoter Score (NPS) inhlolovo ezothunyelwa ezinsukwini ezingama-30 ngemuva kokubhalisa. Noma nini lapho ikhasimende lishiya i-NPS evumayo, ekuqaleni engu-9 no-10, kamuva yanwetshwa yaba ngu-8, 9, no-10, yayizomenywa ukuthi ishiye isibuyekezo futhi ithole ikhadi lesipho elingu-$10 njengembuyiselo. Inselele enkulu lapha kwakuwukuthi ingxenye ye-NPS yamiswa endaweni yokuthengisa ezishintshayo, kuyilapho idatha ihlezi ethuluzini le-NPS. Imithombo yedatha enqanyuliwe kanye nedatha engahambisani kuwo wonke amathuluzi kube ibhodlela elidinga ukusetshenziswa kwamathuluzi engeziwe nokugeleza komsebenzi.

    Njengoba ithimba liqhubeka nokuhlanganisa ukugeleza okunengqondo okuhlukene namaphoyinti okuhlanganiswa, kwadingeka libhekane nokugcina ukuvumelana nedatha yefa. Umkhiqizo uyashintsha, okusho ukuthi idatha yomkhiqizo ihlala ishintsha, idinga izinkampani ukuthi zigcine i-schema yedatha yokubika engashintshi ngokuhamba kwesikhathi.

  2. Yiziphi izinyathelo ozithathile ukuze uxazulule inkinga? Kuthathe ukusebenza okuningi nethimba ledatha ukwakha ubunjiniyela bedatha obufanele mayelana nesici sokuhlanganisa. Kungase kuzwakale kuyisisekelo, kodwa ngokuhlanganiswa okuningi okuhlukahlukene, nokuthunyelwa kwezibuyekezo eziningi, okuhlanganisa nezibuyekezo ezithinta ukugeleza kokubhalisa, kudingeke ukuthi sakhe ukugeleza okuningi okunengqondo okusekelwe ezenzakalweni, idatha emile, njll.
  3. Ingabe umnyango wakho wezokumaketha ube nezwi ekuxazululeni lezi zinselele? Kuyinto ekhohlisayo. Uma uya ethimbeni ledatha unenkinga ethile, ungase ucabange ukuthi kulula ukuyilungisa futhi kunjalo kuthatha ihora elingu-1 kuphela ukulungisa kodwa ngokuvamile kuvame ukubandakanya ithoni yezinguquko ongazazi. Esimeni sami esithile mayelana nama-plugin, umthombo oyinhloko wezinkinga kwakuwukugcina idatha engaguquki nedatha yefa. Imikhiqizo iyashintsha, futhi kunzima ngempela ukugcina i-schema yedatha yokubika engashintshi ngokuhamba kwesikhathi.

    Ngakho-ke, yebo, isho ngokuhambisana nezidingo, kodwa uma kuziwa endleleni yokuqalisa izibuyekezo njll. awukwazi ngempela ukuphonsela inselelo ithimba elifanele lobunjiniyela bedatha elaziyo ukuthi kufanele libhekane nezinguquko eziningi ukuze lenzeke, kanye "nokuvikela" idatha kuzibuyekezo zesikhathi esizayo.

  4. Kungani abadayisi bengakhulumi Ukuphathwa kwedatha noma ikhwalithi yedatha nakuba bezama ukuqhutshwa ngedatha? Ngicabanga ukuthi kuyindaba yokungayiqapheli inkinga. Abathengisi abaningi engikhulume nabo bazibukela phansi kakhulu izinselelo zokuqoqwa kwedatha, futhi ngokuyisisekelo, babheka ama-KPI osekuyiminyaka ekhona ngaphandle kokuwabuza. Kodwa lokho okubiza ngokuthi ukubhalisa, ukuhola, noma isivakashi esiyingqayizivele kushintsha kakhulu kuye ngokusetha kwakho kokulandela umkhondo, kanye nomkhiqizo wakho.

    Isibonelo esiyisisekelo kakhulu: ubungenakho ukuqinisekiswa kwe-imeyili futhi ithimba lakho lomkhiqizo liyengeza. Kuyini ukubhalisa? Ngaphambi noma ngemuva kokuqinisekiswa? Ngeke ngize ngiqale ukungena kukho konke ubuqili bokulandelela iwebhu.

    Ngicabanga ukuthi kuningi futhi okuhlobene nokuchazwa kwayo kanye nendlela amaqembu okuthengisa akhiwa ngayo. Abadayisi abaningi banomthwalo wemfanelo wesiteshi noma iqoqo elincane leziteshi, futhi uma uhlanganisa lokho ilungu ngalinye leqembu elikuchazayo esiteshini salo, ngokuvamile uba ngu-150% noma u-200% womkhiqizo. Kuzwakala kungenangqondo uma uyibeka kanjalo, yingakho kungekho muntu okwenzayo. Esinye isici kungenzeka ukuthi ukuqoqwa kwedatha kuvame ukwehlela ezindabeni zobuchwepheshe, futhi abakhangisi abaningi abazazi ngempela. Ekugcineni, awukwazi ukuchitha isikhathi sakho ulungisa idatha futhi ubheka ulwazi oluphelele nge-pixel ngoba ngeke uluthole.

  5. Yiziphi izinyathelo ezisebenzayo/ezisheshayo ocabanga ukuthi abakhangisi bangazithatha ukuze balungise ikhwalithi yedatha yamakhasimende abo?Zibeke esicathulweni somsebenzisi, futhi uhlole yonke ifaneli yakho. Zibuze ukuthi hlobo luni lomcimbi noma isenzo sokuguqulwa osiqalisayo esinyathelweni ngasinye. Cishe uzomangala kakhulu ngalokho okwenzeka ngempela. Ukuqonda ukuthi inombolo isho ukuthini empilweni yangempela, kukhasimende, umholi noma isivakashi, kubaluleke kakhulu ekuqondeni idatha yakho.

Ukumaketha Kunokuqonda Okujulile Kwekhasimende Nokho Lizabalaza Ukuthola Izinkinga Zekhwalithi Yedatha Yalo Ngokuhlelekile

Ukumaketha kusenhliziyweni yanoma iyiphi inhlangano. Umnyango osabalalisa izindaba ngomkhiqizo. Umnyango oyibhuloho phakathi kwekhasimende nebhizinisi. Umnyango okhuluma iqiniso, uqhuba umbukiso.

Nokho, futhi badonsa kanzima kakhulu ngokufinyelela kudatha eyikhwalithi. Okubi nakakhulu, njengoba u-Axel eshilo, cishe ababoni nokuthi kusho ukuthini idatha engalungile nokuthi baphikisana ngani! Nazi ezinye izibalo ezitholwe embikweni we-DOMO, I-MO Entsha Yokumaketha, ukubeka izinto ngendlela efanele:

  • U-46% wabadayisi bathi inani elikhulu lamashaneli edatha nemithombo kwenze kwaba nzima kakhulu ukuhlela isikhathi eside.
  • U-30% wabakhangisi abakhulu bakholelwa ukuthi i-CTO kanye nomnyango we-IT kufanele bathwale umthwalo wemfanelo wokuba ubunikazi bedatha. Izinkampani zisathola ubunikazi bedatha!
  • U-17.5% ukholelwa ukuthi kunokuntuleka kwezinhlelo ezihlanganisa idatha futhi zinikeze obala eqenjini lonke.

Lezi zinombolo zikhombisa ukuthi sekuyisikhathi sokuthi ukumaketha kube ngumnikazi wedatha futhi kufune ukwenziwa ukuze kuqhutshekwe nedatha ngempela.

Yini Abangayenza Abakhangisi Ukuze Baqonde, Bakhombe, Baphinde Baphathe Izinselele Zekhwalithi Yedatha?

Naphezu kokuthi idatha ingumgogodla wokuthatha izinqumo zebhizinisi, izinkampani eziningi zisazabalaza nokuthuthukisa uhlaka lwazo lokuphatha idatha ukuze zibhekane nezinkinga zekhwalithi. 

Embikweni ka I-Marketing Evolution, ngaphezu kwekota yama-82% izinkampani ocwaningweni zilinyazwe imininingwane engekho ezingeni. Abakhangisi ngeke besakwazi ukushanela ukucatshangelwa kwekhwalithi yedatha ngaphansi kwerug futhi ngeke bakwazi ukungazi ngalezi zinselele. Ngakho-ke yini ngempela abathengisi abangayenza ukuze babhekane nalezi zinselele? Nazi izinqubo ezinhlanu ezihamba phambili ongaqala ngazo.

Ukwenza Okungcono Kakhulu 1: Qala ukufunda ngezinkinga zekhwalithi yedatha

Umkhangisi udinga ukwazi izindaba zekhwalithi yedatha njengozakwabo we-IT. Udinga ukwazi izinkinga ezijwayelekile ezibalulwe kumasethi edatha ahlanganisa kodwa angagcini nje:

  • Ama-Typos, amaphutha esipelingi, amaphutha wamagama, amaphutha okurekhoda idatha
  • Izinkinga ngezimiso zokuqamba amagama kanye nokuntuleka kwamazinga afana nezinombolo zocingo ezingenawo amakhodi ezwe noma ukusebenzisa amafomethi edethi ahlukene
  • Imininingwane engaphelele njengamakheli e-imeyili angekho, izibongo, noma ulwazi olubalulekile oludingekayo emikhankasweni ephumelelayo
  • Ulwazi olungalungile njengamagama angalungile, izinombolo ezingalungile, ama-imeyili njll
  • Hlukanisa imithombo yedatha lapho uqopha khona ulwazi lomuntu oyedwa, kodwa igcinwa ezinkundleni ezihlukene noma amathuluzi akuvimba ekutholeni ukubuka okuhlanganisiwe.
  • Phinda idatha lapho lolo lwazi luphindwa khona ngephutha emthonjeni wedatha ofanayo noma komunye umthombo wedatha

Nansi indlela idatha ebukeka ngayo emthonjeni wedatha:

idatha embi nezindaba zokumaketha

Ukuzijwayeza imigomo efana nekhwalithi yedatha, ukuphathwa kwedatha, nokuphathwa kwedatha kungakusiza uhambe ibanga elide ekuboneni amaphutha ngaphakathi Kokuphathwa Kobudlelwane Bekhasimende (CRM) iplatifomu, futhi ngaleyo ndlela, ikuvumela ukuthi uthathe isinyathelo njengoba kudingeka.

Ukwenza Okungcono Kakhulu 2: Hlala Ubeka Phambili Idatha Yekhwalithi

Kade ngikhona, ngakwenza lokho. Kuyalinga ukungaziba idatha embi ngoba uma ubungase umbe ujule, u-20% kuphela wedatha yakho ongasebenziseka ngempela. Ngaphezu kwe 80% wedatha kumoshekile. Beka kuqala ikhwalithi phezu kobuningi njalo! Ungakwenza lokho ngokulungiselela izindlela zakho zokuqoqa idatha. Isibonelo, uma urekhoda idatha efomini lewebhu, qiniseka ukuthi uqoqa idatha edingekayo kuphela futhi ukhawulele isidingo sokuthi umsebenzisi athayiphe mathupha ulwazi. Lapho umuntu kufanele 'athayiphe' kakhulu ulwazi, kulapho azothumela khona idatha engaphelele noma engalungile.

Ukwenza Okungcono Kakhulu 3: Sebenzisa Ubuchwepheshe Bekhwalithi Yedatha Elungile

Awudingi ukuchitha isigidi samadola ukulungisa ikhwalithi yedatha yakho. Kukhona inqwaba yamathuluzi nezinkundla ezingakusiza ukuthi uhlele idatha yakho ngaphandle kokususa umsindo. Izinto la mathuluzi angakusiza ngazo zihlanganisa:

  • Iphrofayili yedatha: Ikusiza ukuthi ubone amaphutha ahlukene phakathi kwesethi yedatha yakho njengezinkambu ezingekho, okufakiwe okuyimpinda, amaphutha esipelingi njll.
  • Ukuhlanzwa kwedatha: Ikusiza ukuthi uhlanze idatha yakho ngokunika amandla ukuguqulwa okusheshayo ukusuka kwebibi kuye kudatha elungiselelwe.
  • Ukufanisa idatha: Ikusiza ukuthi ufanise amasethi edatha emithonjeni yedatha eyahlukene futhi uxhumanise/uhlanganise idatha esuka kule mithombo ndawonye. Isibonelo, ungasebenzisa ukufanisa idatha ukuze uxhume kokubili imithombo yedatha eku-inthanethi nengaxhunyiwe ku-inthanethi.

Ubuchwepheshe bekhwalithi yedatha buzokuvumela ukuthi ugxile kulokho okubalulekile ngokunakekela umsebenzi ongasasebenzi. Ngeke kudingeke ukhathazeke ngokumosha isikhathi ngokulungisa idatha yakho ku-Excel noma ngaphakathi kwe-CRM ngaphambi kokuqala umkhankaso. Ngokuhlanganiswa kwethuluzi lekhwalithi yedatha, uzokwazi ukufinyelela idatha yekhwalithi ngaphambi kwawo wonke umkhankaso.

Indlela Engcono Kakhulu yesi-4: Bandakanya Abaphathi Abaphezulu 

Abenzi bezinqumo enhlanganweni yakho kungenzeka bangayazi inkinga, noma noma kunjalo, basacabanga ukuthi yinkinga ye-IT hhayi ukukhathazeka kokumaketha. Yilapho okumele ungene khona ukuze uphakamise isisombululo. Idatha embi ku-CRM? Idatha embi evela kuzinhlolovo? Idatha yekhasimende embi? Konke lokhu ukukhathazeka kokumaketha futhi akuhlangene namaqembu e-IT! Kodwa ngaphandle uma umkhangisi esukumela phezulu ukuphakamisa ukuxazulula inkinga, izinhlangano zingase zingenzi lutho ngezinkinga zekhwalithi yedatha. 

Indlela Engcono Kakhulu yesi-5: Thola izinkinga ezingeni lomthombo 

Kwesinye isikhathi, izinkinga zedatha ezimbi zibangelwa inqubo engasebenzi kahle. Nakuba ungakwazi ukuhlanza idatha phezulu, ngaphandle kwalapho ungawuhlonzi umsuka wenkinga, uzobhekana nezinkinga zekhwalithi efanayo lapho uphinda. 

Isibonelo, uma uqoqa idatha eholayo ekhasini lokubikezela, futhi uqaphela ukuthi u-80% wedatha unenkinga ngokufakwa kwezinombolo zocingo, ungasebenzisa izilawuli zokufakwa kwedatha (njengokubeka indawo yekhodi yedolobha eyisibopho) ukuze uqinisekise' ukuthola idatha enembile. 

Imbangela yezinkinga eziningi zedatha ilula ukuyixazulula. Udinga nje ukuzinika isikhathi sokumba ujule futhi uhlonze inkinga ewumnyombo futhi wenze umzamo owengeziwe wokuxazulula inkinga! 

Idatha Iwumgogodla Wemisebenzi Yokumaketha

Idatha iwumgogodla wemisebenzi yokumaketha, kodwa uma le datha ingalungile, iphelele, noma ithembekile, uzolahlekelwa yimali ngamaphutha abizayo. Ikhwalithi yedatha ayisakhawulelwe emnyangweni we-IT. Abakhangisi bangabanikazi bedatha yekhasimende ngakho-ke kufanele bakwazi ukusebenzisa izinqubo ezifanele kanye nobuchwepheshe ekufezeni imigomo yabo eqhutshwa idatha.

UCABANGANI?

Le sayithi isebenzisa i-Akismet ukunciphisa ugaxekile. Funda ukuthi idatha yakho yokuphawula isetshenziswa kanjani.