Ukubhuloga Kwebhizinisi: Imibuzo Eyishumi Evame Ukubuzwa Ezinkampanini
Uma kunento eyodwa ekubuyisela eqinisweni, ukuhlangana namabhizinisi esifunda ukuze kuxoxwe ngokubhuloga kanye nenkundla yezokuxhumana.
Kungenzeka ukuthi, uma ufunda lokhu, uyakuqonda ukubhuloga, inkundla yezokuxhumana, ukubekisa amabhukumaka komphakathi, ukulungiselelwa kahle kwenjini yokusesha, njll. Wena uhlukile!
Ngaphandle kwe-'blogosphere', i-Corporate America isazabalaza ngokuthola igama lesizinda nokubeka ikhasi lewebhu. Banjalo ngempela! Abaningi basabheke I-Classifieds, Yellow Pages, kanye ne-Direct Mail ukuze bakhiphe igama. Uma unemali, mhlawumbe ungathuthela kuRadio noma kumabonakude. Lawa ama-mediums alula, akunjalo? Vele ubeke uphawu, indawo, isikhangiso… bese ulinda abantu basibone. Awekho ama-analytics, ukubukwa kwekhasi, izivakashi ezihlukile, izinga, ama-permalinks, ama-pings, ama-trackbacks, RSS, PPC, izinjini zokusesha, izinga, igunya, noma indawo - vele wethembe futhi uthandaze ukuthi othile akulalele, abuke, noma abheke inkampani yakho.
Le nto yewebhu hhayi kulula enkampanini ejwayelekile. Uma ungangikholwa, yima ngeNkomfa Yewebhu yesifunda yabaqalayo, iNkomfa Yezokumaketha yesifunda, noma umcimbi weChamber of Commerce. Uma ufuna ukuziphonsela inselelo, thatha ithuba ukhulume. Kuvula amehlo!
Ukubhuloga Kwebhizinisi Imibuzo Evame Ukubuzwa
- Yini ukubhuloga?
- Kungani kufanele izinkampani zibhuloge?
- Uyini umehluko phakathi kokubhuloga newebhusayithi?
- Uyini umehluko phakathi kokubhuloga kanye nenkundla yewebhu?
- Kubiza malini?
- Kufanele sikwenze kangaki?
- Ingabe kufanele sisingathe ibhulogi yethu kuwebhusayithi yethu noma sisebenzise isisombululo esisingathiwe?
- Kuthiwani ngezinkulumo ezingezinhle?
- Ingabe abantu abangaphezu koyedwa bangabloga?
- Siwulawula kanjani umkhiqizo wethu?
Njengoba ngangingene shi kulo mkhakha, ngaxakeka lapho ngiqala ukuzwa le mibuzo. Wonke umuntu ubengazi ngokubhuloga? Bonke abakhangisi bebengagxilile ezinkundleni zokuxhumana ngendlela engangiyiyo.
Nazi Izimpendulo Zami:
- Yini ukubhuloga? Igama elithi blog lifushane nje i-weblog, iphephabhuku eliku-inthanethi. Ngokuvamile, ibhulogi iqukethe amaposi ahlukaniswe ngokwezihloko futhi ashicilelwa njalo. Okuthunyelwe ngakunye kuvame ukuba nekheli lewebhu eliyingqayizivele lapho ungalithola khona. Okuthunyelwe ngakunye kuvame ukuba nendlela yokubeka amazwana yokucela impendulo kumfundi. Amabhulogi ashicilelwa nge i-HTML (indawo) kanye RSS okuphakelayo.
- Kungani kufanele izinkampani zibhuloge? Amabhulogi aphinde abe nobuchwepheshe obuyingqayizivele obusekela ubuchwepheshe benjini yokusesha kanye nokuxhumana namanye ama-blogger. Ama-blogger adumile avame ukubukwa njengabaholi bemicabango ezimbonini zabo - ukusiza ukuthuthukisa imisebenzi yabo noma amabhizinisi abo. Amabhulogi asobala futhi ayaxhumana – esiza izinkampani ukuthi zenze ubudlelwano namakhasimende azo kanye namathemba azo.
- Uyini umehluko phakathi kokubhuloga newebhusayithi? Ngithanda ukuqhathanisa iwebhusayithi nophawu olungaphandle kwesitolo sakho, futhi ibhulogi yakho iwukuxhawula lapho umthengi engena emnyango. Amawebhusayithi esitayela 'sebhukwana' abalulekile - ahlela imikhiqizo yakho, amasevisi, nomlando wenkampani futhi aphendule lonke ulwazi oluyisisekelo umuntu angase alufune ngenkampani yakho. Ibhulogi yilapho wethula khona ubuntu benkampani yakho, noma kunjalo. Ibhulogi kufanele isetshenziselwe ukufundisa, ukuxhumana, ukusabela ekugxekweni, ukushayela umdlandla nokusekela umbono wenkampani yakho. Ngokujwayelekile ayihlelekile kancane, ayipholishiwe kancane, futhi inikeza ulwazi lomuntu siqu - hhayi nje ukuzungeza ukumaketha.
- Uyini umehluko phakathi kokubhuloga kanye nenkundla yewebhu? Mhlawumbe into enkulu kakhulu ngebhulogi ukuthi i-blogger ishayela umlayezo, hhayi isivakashi. Nokho, isivakashi siyakwazi ukusabela kuso. Inkundla yewebhu ivumela noma ubani ukuthi aqale ingxoxo. Ngivame ukubona umgomo wabo bobabili ngokuhlukile. I-IMHO, izinkundla aziwashintshi amabhulogi noma ngokuphambene nalokho - kodwa ngibone ukusebenza ngempumelelo kwakho kokubili.
- Kubiza malini? Kwenzeka kanjani khulula umsindo? Kunenqwaba yezinhlelo zokusebenza zokubhuloga laphaya - kokubili okusingathwa kanye nesofthiwe ongayiqalisa kubhulogi yakho. Uma izethameli zakho zizinkulu, ungase ungene ezindabeni ezithile zomkhawulokudonsa ezingase zidinge ukuthi uthenge iphakeji elingcono lokubamba - kodwa lokhu kuyivelakancane. Ngokombono wenkampani, ngingasebenza nomphathi wakho wewebhu noma inkampani yakho yokuthuthukisa ukuze wandise amasu akho okubhuloga futhi uwahlanganise nesayithi lakho lencwajana noma umkhiqizo, noma kunjalo! Laba ababili bangaphelelisana kahle impela!
- Kufanele sishicilele kangaki? Imvamisa ayibalulekile njengokuvumelana. Abanye abantu bayabuza ukuthi kaningi kangakanani ngisebenza kubhulogi yami, angicabangi ukuthi ngingumuntu ojwayelekile. Ngokuvamile ngenza okuthunyelwe okungu-2 ngosuku… enye ikusihlwa kanti enye iposi elinesikhathi (elibhalwe kusengaphambili) elishicilelwa phakathi nosuku. Njalo kusihlwa nasekuseni ngivame ukuchitha amahora angu-2 kuya kwangu-3 ngisebenza kubhulogi yami ngaphandle komsebenzi wami ovamile. Ngibone amabhulogi amahle athumela njalo ngemizuzu embalwa kanti amanye athumela kanye ngesonto. Vele wazi ukuthi uma usubeke okulindelekile ngokuthunyelwe okujwayelekile kufanele ugcine lokho okulindele, ngaphandle kwalokho uzolahlekelwa abafundi.
- Ingabe kufanele sisingathe ibhulogi yethu kuwebhusayithi yethu noma sisebenzise isisombululo esisingathiwe? Uma usunesikhathi eside ungumfundi wami, uzokwazi ukuthi mina ngokwami ngithanda ukusingatha ibhulogi yami ngenxa yokuguquguquka okunginikeza yona ezinguqukweni zedizayini, ngengeze ezinye izici, ngilungise ikhodi ngokwami, njll. Kusukela ngibhala lokho okuthunyelwe, nokho, izixazululo ezisingathiwe ziwuphakamisile ngempela umugqa. Manje usungasebenza ngesixazululo esisingathiwe, ube negama lakho lesizinda, wenze ngendlela oyifisayo itimu yakho bese wengeza amathuluzi nezici cishe njengoba nje ubusingatha okwakho. Ngaqala ibhulogi yami Blogger kodwa ngokushesha wayihambisa kusixazululo esisingathiwe usebenzisa WordPress. Bengifuna ukuba umnikazi wesizinda sami futhi ngenze ngokwezifiso isayithi ngokuqhubekayo.
- Kuthiwani ngezinkulumo ezingezinhle? Abanye abantu bakholelwa ukuthi awukwazi ukuba nebhulogi ethembekile ngaphandle uma noma ubani nawo wonke umuntu engabeka amazwana kuyo - ngisho noma ingamanga noma iyinhlamba. Kuyahlekisa nje lokhu. Ungahoxa kumazwana ngokuphelele - kodwa ulahlekelwa okuqukethwe okubalulekile okukhiqizwa ngabasebenzisi! Abantu ababeka amazwana kubhulogi yakho bengeza ulwazi, izinsiza, nezeluleko - okwengeza kokubili ukubaluleka nokuqukethwe. Khumbula: Izinjini zokusesha ziyakuthanda okuqukethwe. Okuqukethwe okukhiqizwe ngabasebenzisi kuhle ngoba akukubizi lutho kodwa kunikeza izethameli zakho okwengeziwe! Kunokuba ungaphawuli, vele wengamele ukuphawula kwakho futhi ubeke inqubomgomo yokuphawula enhle endaweni. Inqubomgomo yakho yokuphawula ingaba mfushane futhi ibe lula, Uma ukhohlakele - angikuthumeli ukuphawula kwakho! Amazwana amabi akhayo anganezela engxoxweni futhi abonise abafundi bakho ukuthi uyinkampani enjani. Ngivamise ukugunyaza konke ngaphandle kokuhlekisa kakhulu noma i-SPAM. Uma ngisusa amazwana - ngivame ukuthumela i-imeyili kumuntu futhi ngimtshele ukuthi kungani.
- Ingabe abantu abangaphezu koyedwa bangabloga? Nakanjani! Ukuba nezigaba nama-Blogger phakathi kwalezo zigaba kuyamangalisa. Kungani ubeke yonke ingcindezi kumuntu oyedwa? Unenkampani yonke yethalente - yisebenzise. Uzomangala ukuthi obani ababhlogi bakho abanamandla nabadume kakhulu (ngingazimisela ukubheja ngeke babe abantu bakho bokumaketha!)
- Siwulawula kanjani umkhiqizo wethu? Amabhulogi angu-80,000,000 emhlabeni, anezinkulungwane ezingamakhulu isonto ngalinye… qagela ini? Abantu babhala ngawe. Dala Isaziso se-Google senkampani yakho noma imboni futhi ungase uthole ukuthi abantu bakhuluma ngawe. Umbuzo uthi ufuna balawule umkhiqizo wakho noma wena ulawule umkhiqizo wakho! Ukubhuloga kunikeza izinga lokubonisa izinto izinkampani eziningi ezingakhululekile ngalo. Sithi sifuna ukuveza izinto obala, sifuna ukugqugquzela ukuthi izinto zibe obala, kodwa siyesaba kakhulu. Yinto inkampani yakho ezomane iyinqobe. Ngokweqiniso, nokho, amaklayenti akho namathemba asevele ayabona ukuthi awuphelele. Uzokwenza amaphutha. Uzokwenza amaphutha ngebhulogi yakho, futhi. Ubudlelwano bokwethembana obakhayo namakhasimende akho kanye namathemba azonqoba noma yikuphi ukushelela okwenzayo.