Ukukhangisa OkuqukethweUkunika Amandla Ukuthengisa

Ukutholwa Kokuhola Kwedijithali Kuguquka Kanjani

Ukuthwebula okuholayo sekunesikhathi kukhona. Eqinisweni, ukuthi mangaki amabhizinisi akwazi UKUTHOLA ibhizinisi. Abathengi bavakashela iwebhusayithi yakho, bagcwalise ifomu befuna ulwazi, uqoqe lolo lwazi bese uyabashayela ucingo. Kulula, akunjalo? Ehh… hhayi njengoba ubungacabanga.

Umqondo, wona ngokwawo, ulula ngendlela exakile. Ngokombono, kufanele kube lula kakhulu ukubamba imikhondo eminingi kangaka. Ngeshwa, akunjalo. Nakuba kungenzeka ukuthi kwaba lula kakhulu eminyakeni eyishumi edlule, abathengi sebenovalo kakhulu ngokulahla ulwazi lwabo. Kucatshangwa ukuthi bona (umthengi) bazofaka imininingwane yabo efomini (ngenhloso yokuthola ulwazi) futhi bazohlaselwa ngezingcingo, ama-e-mail, imibhalo, i-imeyili eqondile nokunye. Yize kungenjalo kuwo wonke amabhizinisi, amanye anamathemba futhi azoqhumisa amathemba ngalezi zipesheli - futhi kuyacasula kakhulu.

Uma sekushiwo, abathengi abambalwa nabambalwa abagcwalisa amafomu okuhola amile.

Manje, uma ngithi amafomu okuhola amile, ngiqonde amafomu amafushane anezikhala ezingaba ngu-4-5 zolwazi lwakho lokuxhumana (igama, inombolo yocingo, i-imeyili, ikheli, njll.) futhi mhlawumbe nesigaba sokuphawula sokubuza umbuzo osheshayo noma ukukunikeza. impendulo. Amafomu awavamisile ukuthatha ithoni yesikhala ekhasini (ngakho awabuki), kodwa awanikezi lutho lwenani elibambekayo kumthengi futhi.

Ezimweni eziningi, abathengi bagcwalisa imininingwane yabo ukuze bathole ulwazi olwengeziwe (kusuka ebhizinisini) ngokuhamba kwesikhathi. Nakuba kungekho lutho olungalungile ngalesi simo, ulwazi olwengeziwe umthengi alucelayo lugcina luphenduke intengo yokuthengisa. Ngisho noma umthengi ethola ulwazi alucelile, angase angafuni ukudayiselwa okwamanje – ikakhulukazi uma esesesigabeni socwaningo.

Amafomu ohlobo oluholayo olungaguquki asekhona, kodwa ayafa ngokushesha ukuze kutholakale izindlela ezithuthuke kakhulu zokukhiqiza umthofu wedijithali. Amafomu okukhiqiza abaholayo (noma izinkundla kunalokho) aya eshesha futhi athuthuke kakhulu ukuze ahlangabeze izidingo nezidingo zabathengi - okunikeza abathengi isizathu sokunikeza lelo bhizinisi ulwazi lwabo. Nakhu ukuthi ukuthwebula okuholayo kwedijithali kuvela kanjani:

Ukutholwa Kokuhola Kwedijithali Kuguquka Kanjani

Amafomu Ezinhlanga Eziholayo Seziyaba “Ezisebenzisanayo” kanye “Nezibandakanya”

Amafomu okuhola aqinile yilawo nje: anjalo Static. Azikhangi; futhi ngokusobala, banesicefe. Uma kubukeka kuyisicefe (noma okubi nakakhulu, akubukeki kusemthethweni), mancane amathuba okuthi abathengi bagcwalise imininingwane yabo. Abathengi abafuni nje ukucabanga ukuthi kukhona okupholile noma okujabulisayo okuzayo (futhi uma yonke into ikhanya futhi icwebezela, kungase kube njalo), bafuna ukwenza isiqiniseko sokuthi ulwazi lwabo aludayiselwa abantu bangaphandle noma lusetshenziswa ngokungekho emthethweni. Bafuna ukwazi ukuthi ulwazi luya kubani abathi luya kubani.

Enye yezinto ezinkulu ezenzekayo kumafomu okuhola ukuthi aqala ukushelela, iyasebenzisana kakhulu futhi iyaheha.

Esikhundleni sefomu elicela ulwazi lokuxhumana olulula, imibuzo eminingi iyabuzwa — futhi ukuze kunqandwe isithukuthezi, le mibuzo yethulwa ngezindlela ezihlukile.

Amabhizinisi amaningi aseqalile ukusebenzisa amamenyu okudonsela phansi, ukukhetha okuningi, ngisho nokugcwaliswa kombhalo wangempela ukuqinisekisa ukuthi umthengi uhlale ewanaka. Ukwengeza, amafomu okuhola aya enziwa ngendlela oyifisayo kakhulu, futhi amabhizinisi manje ayakwazi ukubuza imibuzo engaba nentshisekelo kumthengi. Esikhundleni sokuzizwa njengohlelo lokusebenza, le fomethi esanda kuguqulwa izwakala njengokugcwalisa iphrofayela - engathunyelwa kumthengisi ongabasiza kunokuba abadayisele.

Abathengi Bahlinzekwa Ngenani LAngempela

Uma ubuyela emuva eminyakeni embalwa nje emihlanu, cishe uzokhumbula ukuthi ukugcwalisa amafomu amaningi kwakuyindlela yakho yokucela ulwazi olwengeziwe. Ungafaka imininingwane yakho yokuxhumana, mhlawumbe imininingwane ethile oyincamelayo, ungacindezela okuthi hambisa bese ulinda othile ukuthi axhumane nawe. Kwesinye isikhathi ungabhaliselwa incwadi yezindaba yanyanga zonke noma into efanayo - kodwa empeleni, akukho lutho olubalulekile.

Ngokushesha phambili kuleyo minyaka emihlanu, futhi manje sithola ukuthi kanye namafomu amile ahambayo, ukugcwalisa amafomu omthofu sekuyinto yokushintshisana. Esikhundleni sokuthola impendulo efana nokuthi “Siyabonga ngokuthumela ifomu lakho. Othile uzofinyelela maduze,” abathengi baphathwa ngokushesha kokunikezwa komkhiqizo/isevisi, izaphulelo, futhi ezimeni eziningi kusukela kamuva, imiphumela yokuhlola!

Enye yezinto ezintsha izivakashi zewebhusayithi ezibheke ngabomvu ukuthatha imibuzo nokugcwalisa ukuhlola.

Isibonelo esihle salokhu kungaba “Yiluphi uhlobo lwemoto olulungele wena?” ukuhlola. Lolu wuhlobo lokuhlola ebesingazibona silunikeza amaklayenti ethu ezimoto ngenjongo yalo ukukhiqiza imikhondo emisha yokuthengisa izimoto. Kulokhu kuhlola, umthengi uphendula imibuzo ethile mayelana nezinketho zabo zokuthenga/ukushayela. Uma sebethumele izimpendulo zabo, imiphumela yabo yenzelwe bona ngokushesha. Ukuze benze lokhu, kunjalo, badinga ukunikeza imininingwane yabo yokuxhumana. Uma umthengi efuna ukwazi ngokwanele (futhi siyethemba ukuthi banjalo), bazofaka i-imeyili yabo, futhi bazothola imiphumela yabo.

Esikhundleni sohlobo lwesimo se-give and take, amafomu okuhola asesebenzisana kakhulu; okudala ukushintshana okulinganayo phakathi komthengi nebhizinisi.

Uma umthengi egcwalisa "Iyiphi imoto ekulungele?" ukuhlola futhi uthi banomndeni omkhulu, bangathola ivawusha yokuhlola iveni elithile. Noma, okungcono nakakhulu, bangathola isipho esisheshayo sika-$500 emotweni yomndeni. Uma kuziwa ekunikezeni inani kubathengi, amathuba awapheli.

Njengoba ubuchwepheshe buthuthuka ngokushesha njengoba bunjalo, abahlinzeki abaningi befomu lokuhola bangakwazi ukuthatha ngokuzenzakalelayo ulwazi abathengi abalufaka efomini eliholayo futhi baluguqule lube umnikelo obaluleke kakhulu kumthengi. Amafomu okuhola awasekho njengakuqala. Ziphenduke zaba yinto enkulu kakhulu kunalokho obekucatshangwa abathengisi abaningi. Njengoba ubuchwepheshe bokuthwebula umthofu buqhubeka buthuthuka futhi buvela, amabhrendi adinga ukuguqula inqubo yawo yokuthwebula okuholayo nawo!

UMuhammad Yasin

UMuhammad Yasin unguMqondisi Wezokumaketha kwa-PERQ (www.perq.com), kanye noMlobi oshicilelwe, enenkolelo eqinile ekukhangisweni kweziteshi eziningi okuletha imiphumela ngezindlela ezijwayelekile nezamadigital. Umsebenzi wakhe ubonwe ngokugqama ezincwadini ezifana ne-INC, i-MSNBC, i-Huffington Post, i-VentureBeat, i-ReadWriteWeb, ne-Buzzfeed. Isizinda sakhe ku-Operations, Brand Awareness, kanye ne-Digital Marketing Strategy kuholela endleleni eqhutshwa idatha ekudalweni nasekugcwalisekeni kwemikhankaso yokukhangisa yemidiya esabekayo.

Izihloko ezihlobene Nalesi

Buyela emuva kunkinobho phezulu
Close

I-Adblock itholiwe

Martech Zone iyakwazi ukukunikeza lokhu okuqukethwe ngaphandle kwenkokhiso ngoba senza imali ngesayithi yethu ngemali engenayo yezikhangiso, izixhumanisi ezingaphansi, noxhaso. Singajabula uma ungasusa i-ad blocker yakho njengoba ubuka isayithi lethu.