I-Digital Marketing Landscape

Isimo Sokukhangisa Kwedijithali

I-2019 isondela eduze futhi ukuziphendukela kwemvelo okuqhubekayo endaweni yokukhangisa kuyaqhubeka nokushintsha indlela esenza ngayo ukukhangisa kwedijithali. Sesivele sibuke ezinye izitayela ezintsha zedijithali, kepha ngokwezibalo, amabhizinisi angaphansi kwama-20% asebenzise izitayela ezintsha kucebo lawo lokukhangisa ledijithali ngo-2018. Le faсt idala impikiswano: sibuka izitayela ezintsha ezilindele ukwenza amagagasi unyaka ozayo, kepha imvamisa, unamathela endleleni endala.

I-2019 ingaba unyaka wokuletha imikhuba emisha yokukhangisa yedijithali. Okusebenze kudijithali ngonyaka odlule kungenzeka kungasebenzi kulo nyaka. Kulabo abafuna ukuthola ukubuka konke okuphelele kwethrendi, ithimba le-Epom Market langena shí ekushintsheni kokukhangisa kwedijithali futhi lathola umbono ophelele wemikhuba esizoyibona ngo-2019.

Isimo Sokumaketha Kwedijithali

Izindlela zokuthatha ezisemqoka zabakhangisi:

  1. Uma ungakaphambukisi amabhajethi akho wokumaketha ekuthengeni imidiya ngohlelo, i-2019 yithuba lakho lokugcina lokwenza lokho.
  2. Labo abangathengi ithrafikhi ngokuhlelekile bazoqhubeka nokulahlekelwa yimali ngenkathi bekhokhela kakhulu okuvelayo nokuguqulwa.
  3. Imakethe yedijithali iqhubekela phambili ekubonakaleni nasekusebenziseni ngokuphelele (bheka nje ukuthi ama-DSPs aguquke kanjani ngonyaka odlule).
  4. Ukukhangisa ngevidiyo kumile ukuba yifomethi yesikhangiso se-premium - namuhla ifomethi yesikhangiso okufanele isetshenziselwe ukushayela ukuzibandakanya okuphezulu nokuletha umyalezo wakho kuzithameli ezibanzi.
  5. Iselula ithola isabelo esikhudlwana sikaphayi wedijithali, ngakho-ke isikrini seselula sizohlala siyindlela ephumelela kunazo zonke yokushaya izethameli zakho eziqondiwe.

UCABANGANI?

Le sayithi isebenzisa i-Akismet ukunciphisa ugaxekile. Funda ukuthi idatha yakho yokuphawula isetshenziswa kanjani.