Ukuhlakanipha okungekhona okwangempelaI-imeyili Marketing & AutomationI-Marketing InfographicsUkumakethwa Kwamaselula NethebulethiSesha MarketingI-Social Media & Influencer Marketing

I-Top Trends Shaping Digital Marketing

Lesi isifinyezo esihle samathrendi amaningi ebesikade siwenza ngamakhasimende ethu - ukusesha okuphilayo, ukusesha kwasendaweni, usesho lweselula, ukumaketha ividiyo, ukumaketha nge-imeyili, ukukhangisa okukhokhelwayo, ukukhiqiza okuholayo, futhi ukumaketha kokuqukethwe Amathrendi abalulekile.

Kuyiqiniso impela ukuthi udinga ukufakwa ohlwini lwezibalo zakamuva zokumaketha kwedijithali kanye namathrendi ashisayo esu lakho lokumaketha kwedijithali ukuze uhlale usebenza. Amathrendi aphezulu ayi-7 Okufanele Uwazi Womkhankaso Ophumelelayo Wokumaketha ngeDijithali inenqwaba yezibalo zokumaketha ezingasebenza njengezeluleko eziqondile eziqondile zokucija imikhankaso yakho yezokumaketha, kufaka phakathi ukunquma ngobude obufanele bokuthunyelwe kwakho kwama-blog nama-imeyili noma ukwenza amaqhinga akho we-SEO asebenze kangcono.

I-Serpwatch

Isimo sokumaketha kwedijithali sihlala sishintsha, ngamathrendi amasha nobuchwepheshe obuvelayo bokusiza amabhizinisi afinyelele futhi azibandakanye nezithameli eziqondiwe.

Amathrendi Wokumaketha Kwedijithali

I-infographic ye-Serpwatch.io kanye nokuthunyelwe okuhambisanayo kuxoxa ngamathrendi ambalwa okuthengisa abumba ikusasa. Ngisebenzisa idatha yabo kanye nolwazi, ngingathanda ukugqamisa lokho engikholelwa ukuthi izitayela ezibaluleke kakhulu amabhizinisi okufanele aziqaphele:

  1. Okuqukethwe - Izinga eliphezulu, okuqukethwe okubalulekile kungumnyombo wokuphumelela SEO. I-infographic igcizelela ukuthi u-72% wabakhangisi bakholelwa ukuthi ukudalwa kokuqukethwe okufanele kuyindlela ephumelela kakhulu ye-SEO. Lokhu kubonisa isidingo sokuthi amabhizinisi atshale imali ekudaleni okuqukethwe okubalulekile okukhanga izethameli eziqondiswe kubo futhi kusize ukuthuthukisa amazinga okusesha.
  2. Okuhlangenwe nakho komsebenzisi (UX) - Okuhlangenwe nakho komsebenzisi kudlala indima ebalulekile ekulinganisweni kwenjini yokusesha. I-infographic iveza ukuthi abasebenzisi abangu-38% bazoyeka ukuzibandakanya newebhusayithi uma isakhiwo singakhangi noma kunzima ukusizulazula. Ukuze kuthuthukiswe amazinga okusesha, amabhizinisi kufanele abeke phambili i-UX ngokuthuthukisa ukwakheka kwewebhusayithi, ukuzulazula, kanye nezikhathi zokulayisha.
  3. Ukuhlakanipha okungekhona okwangempela (AI) - I-AI ishintsha ukumaketha kwedijithali ngokwenza imisebenzi, ihlaziye idatha, futhi ilethe okuqukethwe komuntu siqu. Isiza amabhizinisi ukuthi enze lula imizamo yawo yokumaketha, anciphise izindleko, futhi enze izinqumo eziqhutshwa idatha. Amathuluzi anikwe amandla yi-AI njengama-chatbots nama-algorithms okufunda komshini aba izingxenye ezibalulekile zamasu esimanje okuthengisa.
  4. I-Mobile-First Indexing: – Inkomba yeselula-yokuqala iyithrendi eyaqalwa yi-Google ngo-2018. Ngale ndlela, i-Google isebenzisa kakhulu inguqulo yeselula yekhasi lewebhu ukuze ifakwe ohlwini futhi iklelise. Njengokugqamisa kwe-infographic, u-63% wosesho lwe-Google e-US lwenziwa kumadivayisi eselula. Lokhu kugcizelela isidingo sokuthi amabhizinisi athuthukise amawebhusayithi awo kubasebenzisi beselula ukuze athuthukise amazinga okusesha nolwazi lomsebenzisi.
  5. Ukusesha Kwendawo - I-SEO yasendaweni ibalulekile kumabhizinisi afuna ukuheha amakhasimende avela ezindaweni ezithile. Njengoba amanothi e-infographic, ama-46% osesho lwe-Google anenhloso yendawo, futhi u-97% wabasebenzisi basesha amabhizinisi endawo ku-inthanethi. Ukugxila ku-SEO yendawo kungasiza amabhizinisi ukuthi athuthukise ubukhona bawo ku-inthanethi futhi andise ithrafikhi yezinyawo.
  6. Usesho lwezwi - Ngokukhula kokuduma kwemishini eyenziwe yasebenza ngezwi, ukusesha ngezwi kuba umkhuba obalulekile wokumaketha kwedijithali. Njengoba amadivayisi asebenza ngezwi njenge-Amazon Echo ne-Google Home athola ukuduma, ukusesha ngezwi kuya ngokuya kubaluleke kakhulu ku-SEO. I-infographic iveza ukuthi u-50% wakho konke ukusesha kuzosuselwa kuzwi ngo-2020. Ukuze ahlale phambili, amabhizinisi kufanele athuthukise okuqukethwe kwawo ukuze kuseshwe ngezwi, agxile emishwaneni yengxoxo namagama angukhiye anomsila omude.
  7. Marketing Video - Okuqukethwe kwevidiyo kuyaqhubeka nokuba ithuluzi elinamandla lokumaketha, njengoba kusiza ukukhulisa ukuzibandakanya, ukuguqulwa, kanye namazinga enjini yokusesha. Ividiyo ebukhoma, ikakhulukazi, isizuze ukuduma, ihlinzeka amabhizinisi ngendlela ehlukile yokuxhumana nababukeli bawo ngesikhathi sangempela. Ngokusho kwe-infographic, okuhlanganisa ividiyo ekhasini lokubikezela kungakhuphula ukuguqulwa ngo-80%, futhi u-62% wokusesha kwe-Google kwendawo yonke kufaka phakathi ividiyo.
  8. I-Influencer Marketing - Ukumaketha kwe-Influencer kuvele njengendlela ephumelelayo yokufinyelela izethameli ezihlosiwe kanye nokwakha ukuthembela komkhiqizo. Ukubambisana nabagqugquzeli ababelana ngamavelu afanayo futhi babe nabalandeli abathembekile kungasiza amabhizinisi athuthukise ukuqwashisa ngomkhiqizo futhi aqhubekisele ukuthengisa.
  9. Izinhlelo zokusebenza zemiyalezo yomphakathi - Izinhlelo zokusebenza zemiyalezo yomphakathi ezifana ne-WhatsApp, Messenger, ne-WeChat seziphenduke iziteshi zokuxhumana ezibalulekile zamabhizinisi. Ngezigidigidi zabasebenzisi abasebenzayo nyanga zonke, lezi zinhlelo zokusebenza zinikeza ithuba eliyingqayizivele lokuxhumana namakhasimende, ukunikeza ukwesekwa komuntu siqu, nokuphromotha imikhiqizo noma amasevisi.
  10. Namaqiniso ukungathandwa kwabathelisi (AR) kanye Reality Virtual (VR) - Ubuchwepheshe be-AR ne-VR buguqula indlela amakhasimende asebenzisana ngayo nemikhiqizo nemikhiqizo. Lokhu kuzizwisa okugxilile kungasiza amabhizinisi athuthukise ukusebenzelana kwamakhasimende, abonise imikhiqizo ngezindlela ezisha, futhi adale imikhankaso yokumaketha ekhumbulekayo.

Ukuze aqhubeke encintisana kumkhakha wokukhangisa wedijithali ohlale uvela, amabhizinisi kufanele ahambisane namathrendi nobuchwepheshe bakamuva. Ngokwamukela i-AI, ukusesha ngezwi, ukumaketha kwevidiyo, ukumaketha okunamandla, izinhlelo zokusebenza zemiyalezo yomphakathi, ukusesha okubonakalayo, ne-AR/VR, amabhizinisi angafinyelela ngempumelelo izethameli zawo ezihlosiwe, athuthukise ukuzibandakanya, futhi akhuthaze ukukhula.

Lokhu infographic, 7 Amathrendi Omkhankaso Oyimpumelelo Wokumaketha Kwedijithali, isebenzisa amathrendi emikhankasweni yokumaketha yedijithali ehlanganisa i-SEO, inkundla yezokuxhumana, ukumaketha kwevidiyo, ukufinyelela kwama-imeyili abandayo, ukukhangisa okukhokhelwayo, ukumaketha kokuqukethwe, kanye nobuhlakani bokwenziwa (AI).

SEO Amathrendi
Amathrendi Ezokuxhumana
Amathrendi Wokumaketha Ividiyo
Amathrendi Okuthengisa Ama-imeyili Abandayo
Amathrendi Okukhangisa Akhokhelwayo
Amathrendi Wokumaketha Okuqukethwe
I-Artificial Intelligence kanye ne-Digital Marketing Trends

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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