Ukukhangisa OkuqukethweUkunika Amandla Ukuthengisa

Izincwadi Zokudlala Zedijithali neNkathi Entsha Yokuthengisa

Ezimweni zanamuhla zokuthengisa, inqwaba yezinselelo zingavimbela abaholi bokuthengisa ekusizeni amaqembu abo ukufeza izinhloso zabo. Kusukela esikhathini esinensayo sokuthengisa okusha kuya kumasistimu angahlangani, abadayisi bachitha isikhathi esiningi emisebenzini yokuphatha kanye nesikhathi esincane sokuthengisa.

Ukuze kusheshiswe ukukhula, kuncishiswe ukungasebenzi kahle enhlanganweni futhi kuncishiswe inzuzo ekuthengisweni, abaholi bokuthengisa kumele basungule izinqubo ezisheshayo nezivumelana nezimo.

Izincwadi zokudlala zedijithali ziyingxenye ebalulekile yamasu amasha okuthengisa futhi zisebenza njengesisetshenziswa esibalulekile samaqembu athengisayo, zinikeza uhlaka oluguquguqukayo oluqondisa abathengisi ngobuhlakani ngezinqubo ezingcono kakhulu futhi lenze izinqubo ziphindaphindeke kuyo yonke inhlangano.

Ngokusebenzisa a I-Digital Sales Playbook isixazululo, abaholi bezentengiso bangathatha ithuba lemininingwane ejulile yokuhlaziya ngesikhathi sangempela ukuze baqinisekise ngokushesha ukuqondanisa nezidingo zomthengi nokuthi amadili aqhubekela phambili kanjani. Amaqembu aphinde azuze ekubonakaleni okwengeziwe kulokho okusebenzayo nalokho okungafanele kulungiswe izinkinga ngaphambi kokuba zibe nomthelela omubi ekuthengisweni.

Naphezu kweqiniso lokuthi siphila emhlabeni wedijithali, amanye amaqembu okuthengisa asasebenzisa i-PDF engashintshi noma izincwadi zokudlala ezisekelwe ephepheni. Nakuba lezi zinhlangano zisendleleni elungile yokulungisa inqubo yazo yokuthengisa, izincwadi zokudlala ezisekelwe ephepheni azinawo amakhono omuntu siqu namandla ashukumisayo adingekayo ukuze zenze ukuxhumana okujulile namakhasimende kulesi sikhathi.

Ukusebenzisa okwakamuva I-Digital Sales Playbook ubuchwepheshe, kanye nokuguqula izincwadi zokudlala ezisekelwe ephepheni noma ze-PDF zibe isixazululo esiguquguqukayo sokuthengisa esiqondisiwe, futhi ngenxa yalokho ukwenza kube ngokwakho isipiliyoni somthengi, kungathuthukisa isu lokuthengisa lenhlangano futhi kudale okubaluleke kakhulu futhi kokuqukethwe izingxoxo zomthengi, ngenkathi iletha okuqukethwe okulungile lapho kudingekile. Ezimweni zanamuhla zebhizinisi, amaqembu okuthengisa kufanele abe nokufinyelela okudingekayo ukuze axhumane ngokuphumelelayo namathemba. Ukuhlala ngaphambi kokushintsha okufunwayo nezidingo kuyindlela engcono kakhulu yokuvala isivumelwano.

Nazi izinqubo ezinhlanu ezihamba phambili lapho usebenzisa ama-Playbook Okuthengiswa Kwedijithali

  1. Cabangela amaqembu ahlukene asebenzisa ama-Sales Playbooks - Khumbula, Izincwadi zokudlala zokuthengisa azizona nje ezamaqembu angaphandle. I-Dynamic and Sales Playbooks yomuntu siqu ingaqinisekisa ukuthi wonke amaqembu, kusukela kubaphathi kuya ekukhangiseni, anolwazi olufanele ngesikhathi esifanele ukuze enze lula ukuthengisa futhi agcine inqubo isendleleni.
  2. Hlela imisebenzi evamile ngezifanekiso nokuhamba komsebenzi - Isikhathi siyimali yokuthengisa. Ukwenza lula imisebenzi edla isikhathi nokulandela inqubo enqunyiwe kuthuthukisa ukukhiqiza nokusebenza kahle. Lokhu kuvumela abathengisi ukuthi bachithe isikhathi esiningi bethengisa futhi basebenzise isikhathi esincane sokusesha.
  3. Imidiya eyengeziwe ukuze uthole okuqukethwe okwengeziwe - Ama-PDF nezixhumanisi akuyona ukuphela kwendlela yokusebenzisa okuqukethwe. Endaweni yanamuhla yemidiya exubile, amaslayidi e-PowerPoint, amavidiyo, izindatshana, okuthunyelwe kwebhulogi, nezinto zokudala zenza abadayisi bezentengiselwano bethule okuqukethwe komuntu siqu futhi okuguquguqukayo. Sebenzisa ngokugcwele okuqukethwe okutholakalayo futhi wenze ngendlela oyifisayo lokho okusebenzisayo ngokusekelwe esimweni ngasinye sokuthengisa.
  4. Nikeza isiqondiso sesikhathi sangempela namathiphu okuqeqesha - Ukunikeza abameli bokuthengisa ukufinyelela olwazini lwesikhathi sangempela ngesisekelo sedili-by-deal kubahlinzeka ngokuqonda okungenziwa ngesikhathi besakha ukuzethemba nokubalungiselela kangcono ukunqoba. Okubalulekile wukungabaxaki ngalo lonke ulwazi olutholakalayo. Kunalokho, gxila ekuqiniseni izinqubo ezingcono kakhulu futhi ubanikeze idatha abayidingayo kuphela kumongo wesivumelwano esikhona.
  5. Qala imidlalo ngezenzo zesenzo (isb., qhuba, hlinzeka) - Imisebenzi yokuthengisa ivame ukudida, inde futhi ihlukaniseke. Ukuqondisa abathengisi bokuthengisa ngezinto ezisheshayo neziqondile okumelwe zenziwe ngendlela yezinyathelo ezingenziwa kusiza ukwenza lula inqubo yokuthengisa, kuyilapho kuhambisana kahle kakhulu nohambo lomthengi.

UChristopher Faust

UChristopher ubhekele konke ukumaketha komhlaba wonke, ukuthuthukiswa kwamabhizinisi, namasu okuya ezimakethe ku I-Qvidian. Njengomphathi wezokukhangisa womhlaba wonke onolwazi nobuchwepheshe obujulile besizinda emkhakheni wezobuchwepheshe, uChristopher uletha irekhodi eliqinisekisiwe nezinkampani ezikhula kakhulu.

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