Izitayela Eziyisihlanu Zedijithali Ezinyakazisa IYurophu
Idatha enkulu, iziteshi eziningi, imidiya yezokuxhumana kanye nenhlalo yomphakathi konke kunomthelela ekuziphatheni kokuthenga online. Ngenkathi le infographic igxile eYurophu, i- umhlaba wonke kahlukile kakhulu. Idatha enkulu isiza abahlinzeki be-e-commerce babikezele ukuziphatha kokuthenga nokusiza ukwethula okunikezwayo kwemikhiqizo kuzo zonke iziteshi - ukwandisa amanani okuguqulwa kanye nabathengi abathengisayo.
Ukukhanya okubonakalayo kwe-McKinsey iConsumer Izindlela ezi-5 ezisemqoka zokusetshenziswa kwedijithali kwe-e-commerce, iselula, imigudu eminingi yokuxhumana, imithombo yezokuxhumana kanye nedatha enkulu.
Ingxenye enzima, vele, akuyona nje ukuthi izinkampani ziyisebenzisa kanjani idatha enkulu nokuthi zithengisa kanjani eziteshini, kubalwa umthelela wesiteshi ngasinye sokumaketha ekuthengeni konke. Izinkampani ezinkulu zisebenzisa ukubikezela analytics eqoqa ivolumu yedatha futhi ibavumele ukuthi baqonde ukuthi ukwanda noma ukwehla komsebenzi wesiteshi esisodwa kuzoba nani kuwo wonke ama-spectrum. Izinkampani ezincane zisasele nezinqubo zokuthinta okokugcina, ezingase zinganikezi ukuqonda nokunemba kwezindlela ezithathwa yimikhuba yabathengi eyinkimbinkimbi manje.