Ngabe ukwehliselwa ukwehliswa komkhiqizo kungaphezu kwamahhala?

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Sibe nengxoxo enhle ngesethulo sami esizayo kuSocial Media Marketing World mayelana nokuthi hlobo luni lwesithembiso esingasenza kubantu abebehambele iseshini yami noma umcimbi uwonke. Ingxoxo iqhamuke nokuthi noma yisiphi isaphulelo noma inketho yamahhala ingahlehlisa umsebenzi esizowunikeza.

Esinye sezifundo engizifundile ukuthi uma intengo isethiwe, inani lisethiwe. Akukhathalekile ukuthi hlobo luni lwemiphumela esiluthola kumakhasimende ethu, cishe njalo lubuyela kulokho thina do nokuthi bayini ukukhokha kithi ukwenza ngokuqhathanisa nabanye abathengisi. Ngakho-ke - uma sinikezela ngesaphulelo kwiklayenti kuphrojekthi yokuqala esiyinikezayo, asikaze sibabone bengena kuphrojekthi yesibili ngentengo ephelele. Kuyiphutha lethu… wehlise umsebenzi wethu ngokwehlisa isithembiso sokuzibandakanya kwaphambili.

Izaphulelo ezijulile zehlisa umkhiqizo noma insizakalo, zikhawulela amandla ezinkampani ukukhuphula amanani. URafi Mohammed, HBR Bopha izaphulelo.

Emasontweni ambalwa edlule, bengikhuluma ngalokhu nomngani wami uJames onenkampani i I-Indianapolis pizzeria. Ungitshele ukuthi angamane anikele esikhundleni sokwehlisa isaphulelo. Abantu abasampula ukudla kwamahhala bayalibona inani lokudla kanti labo abathola isigqebhezana banikela nje ngokuthengiselana - hhayi ikhwalithi yokudla. Amakhuphoni ehlisa umkhiqizo nomkhiqizo ngakho uJames wayeka ukuwenza.

Njengoba abathengi bakholelwa ukuthi inani lomkhiqizo wamahhala kungenzeka lihambisane nenani lomkhiqizo othengiwe, ukumatanisa umkhiqizo wamahhala nomkhiqizo osezingeni eliphakeme kungakhulisa kakhulu imibono yenani lawo. UMauricio M. Palmeira (Monash University) noJoydeep Srivastava (University of Maryland) nge Ngabe Abathengi Bacabanga Ukuthi I-Freebie Iyigugu Yini Kunomkhiqizo Onesaphulelo?

Yingakho ukuthumela kwamahhala ithandwa kakhulu kumasayithi we-ecommmerce. Esikhundleni sokudicilela phansi umkhiqizo owuthengisayo, unikela ngokungeziwe - umqondo olula wabathengi ukuze baqonde ngaphandle kokunciphisa umkhiqizo noma insizakalo.

Imiphumela yethu i-anecdotal, kunjalo. Siyazi ukuthi lapho sixoxisana ngokubandakanyeka kwethu kufanele sihambe kunokuba senze izaphulelo. Noma singanquma ukuthi kukhona yini umkhiqizo noma insizakalo eyengeziwe esingakwazi ukuyengeza. Isibonelo, amaklayenti ethu athola umbiko we-Google Analytics wamasonto onke nanyanga zonke obeka i-GA embikweni omuhle kakhulu, ofundekayo omuhle wokubuka konke okuphezulu. Ngenkathi sikhokhela insizakalo, kuyinani elengeziwe esingaliphana ngenjabulo uma nje sikhokhelwe ngokugcwele ngezinsizakalo esizinikezayo.

Izinkampani zobuchwepheshe bokumaketha, ngincoma isivivinyo samahhala ngesaphulelo nganoma yiluphi usuku. Vumela ukuhlolwa kwamakhasimende kushayele ipulatifomu yakho bese uzibonela inani - bese bezokhokhela le nsizakalo ngenjabulo.

Ingabe uyehlise? Ngabe ubona imiphumela ehlukile?

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