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Ukwebiwa kwezindaba akulona isu elibi - Ngaphandle kokuthi kuphazamise

Ngemuva kokushaqeka nokudumala kokuqala ngezindaba zokuthi usaziwayo ubulale kabuhlungu kuleli sonto, ngaqala ukucabanga ngalokho okuzobhalwa ku-inthanethi. Ngize ngabuyekeza iziteshi zami zokuxhumana ukuthi ngesaba ukuthi amabhrendi angazama ngandlela thize ukufaka izindaba esihlokweni esithile ngenhloso yokushayela ithrafikhi eyengeziwe (nemali) kumkhiqizo wabo. Benginethemba lokuthi ngeke kwenzeke... kodwa ngemva kwemizuzu embalwa ngabona eyokuqala eshicilelwe ku-LinkedIn. Hhawu.

Leli akulona isu elabhalwa ngalo ekuqaleni UDavid Meerman Scott esibizwa izindaba zezindaba.

Ukuntshontshwa kwezindaba: Inqubo yokujova umkhiqizo wakho ezindabeni zosuku, okudala ukusonteka okubamba amehlo lapho evuleke kakhulu.

Nangu u-Ken Ungar exoxa nge-Newsjacking. U-Ken Ungar ungumongameli We-U/S Sports Advisors, i-ejensi yokumaketha kwezemidlalo nezokuzijabulisa ezinze e-Indianapolis, enamahhovisi e-Chicago nase-Charlotte.

Angiphikiswa izindaba zezindaba. Kuwenza umqondo ophelele ukuthatha indaba yezindaba ekhuphuka ngokuduma futhi uyisebenzise uma ihambisana nomkhiqizo wakho. Isibonelo kungaba izindaba zakamuva zesevisi yekhasimende ngenkampani enkulu yekhebula lapho othile eqophe khona ucingo olukhungathekisayo lapho abezama khona ukubuyisela izimali ezikhokhwayo ebezingagunyaziwe. Uma inkampani yakho inesevisi yamakhasimende ehlukile futhi kungabikho zimali ezikhokhwayo… ukubhala i-athikili ukwazisa abalindelwe ukuthi “Asinazo Izimali Ezikhokhwayo Njengo [faka igama lenkampani]” kungakwenza ukunakwa kancane uma isihloko sithrenda ekudumeni.

Kodwa lokhu kuhlukile. Angiyena umuntu ongabhala amagama ami, kodwa ngingabiza imizamo engiyibone kuleli sonto izindaba nokugenca.

Izindaba nokugenca: inqubo yokuthatha indaba enkulu yezindaba edonsa ukunakwa okukhulu kanye nokubhala okuqukethwe ngesihloko ukuze uzame ukusebenzisa ithrafikhi nodumo olubi – lapho lungahlobene nhlobo nomkhiqizo wakho.

Kube nama-athikili amangalisayo abhalwe ku-inthanethi yonkana abelana ngezindaba kanye nokubonga kosaziwayo obulale impilo yakhe. Babethinta inhliziyo ngempela futhi bengenayo inhloso ngaphandle kokuhlonipha. Angikhulumi ngalezo zihloko.

Abakhangisi bokuqukethwe abambalwa bathathe le nhlekelele futhi babhala izindatshana ezingabalulekile ezinegama likasaziwayo esihlokweni ukuze nje zizame ukunaka okuthile. Izihloko ezifana Izifundo ezi-5 Ibhizinisi Lakho Elingazifunda [ku-faka igama likasaziwayo]. Ngiphakamisa leso sihloko esiqondile kodwa izihloko engizibonile zazifana kakhulu. Bafake igama lalo saziwayo ukuthi agqame ezinkundleni zokuxhumana naku-SEO. Angikwazi ukucabanga ukuthi babecabangani, bezama ukuthengisa amarandi ambalwa ngemuva kwale nhlekelele.

Ungakwenzi. Izimpawu kanye nabantu engababona benza lokhu ngokushesha balahlekelwa inhlonipho yami. Ngiziyekile ukuzilandela, angizithandi, ngazikhipha ohlwini lwami lokufunda, futhi ngeke ngiphinde ngizibuke ngendlela efanayo. Ngeqhubu lesikhashana, bangilahlekele unomphela. Lokho akubufanele ubungozi banoma yimuphi umkhiqizo. Futhi ingaphandle nje kwemingcele yenhlonipho evamile.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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