Ukunika Amandla Ukuthengisa

Kungani Kufanele Uhlanganise I-Elevator Pitch Yakho

Ukulungiselela imicimbi esizoyenza kulo nyaka, i-VP yethu Yokuthuthukiswa Kwebhizinisi - uchwepheshe wezokuxhumana - UHarrison Painter, futhi ngangixoxa ngayo yonke into esasinayo ezondwe mayelana nemicimbi yokuxhumana. Okuphezulu ohlwini bekudayisa kanzima kanye nezinkundla zekheshi. Ngezinye izikhathi, ngiyaye ngihambele le micimbi, futhi kuzwakale sengathi kukhona okhalayo futhi wonke umuntu uyaphuma ekhoneni lakhe eshwiba. Bayabhoboza futhi bazulazula kwabahambele umcimbi behlohlana befuna umentshisi.

Futhi akuvamile ukufika.

UHarrison wenze imicimbi yezokuxhumana engasoze yalibaleka ezweni. Esikhundleni se- isikhuphukeli, abakhona bayakhuthazwa ukuthi babelane ngalokho okubenzayo emangalisayo ngemizuzwana engu-30. Yize lokho kungase kuzwakale njengokusho okuthile, kubeka abahambele umcimbi lapho, futhi kufanele bajule ekunikezeni i-anecdote yomuntu ngokuthile abaziqhenyayo ngayo, noma abayikhathalelayo, noma lokho abafisa ukuba yikho. Esikhundleni sokuthi a i-pitch, kungukuthi shazi ngaso leso sikhathi ohlangothini lomuntu omile noma ohlezi lapho phakathi kwabantu abangabazi.

Emicimbini engangiyihambele, angizange ngihambe ngizama ukukhumbula ukuthi ibhizinesi khadi ngelikabani. Ngangazi isici ngomuntu ngamunye esasikhumbuleka. Njengesibonelo, ngahlangana noDavid Roux. UDavid wayengumculi we-rock owayethanda ukudlala eSontweni lakhe njalo ngeSonto. Ngaphandle kwalokho awesome isici, uDavide wayeyi- umqeqeshi wokuphila kubantu abasha. Akuphelanga sikhathi esingakanani ngaqasha uDavid ukuthi aqeqeshe indodakazi yami.

Inkinga Nge-Pitches

Kunezinkinga ezimbalwa ezibalulekile ngama-elevator pitches:

  1. Ukuqagela - Kungani ungacabanga ukuthi umuntu ongaphesheya kwakho ufisa ukuphonswa nhlobo?
  2. Ukungazi - Uzoziqonda kanjani izinkinga umuntu ongaphesheya kwakho abhekene nazo ungazi lutho ngazo?
  3. Target - Isikhathi esiningi akusiye umuntu ohambela inethiwekhi ozokwenza naye ibhizinisi, ngumuntu okunethiwekhi yakhe umyalezo wakho udluliselwe kuye ngezwi lomlomo.

Okufanele Ukwabe

Ukube bewazi ukuthi umuntu ongaphesheya kwakho unenethiwekhi emangalisayo yamakhasimende angaba khona ongasiza, ungakhuluma kanjani naye ngendlela ehlukile? Ubungeke nhlobo uzifake, akunjalo? bengingeke. Nakhu engizogxila kukho:

  • Awesome - ukuba nengxoxo nomuntu ongaphesheya kwami ​​futhi ngiqinisekise ukuthi ngabelana naye ngento angayikhohlwa angeke ayikhohlwe ngokushesha. Kimi, kungenzeka ukuthi nginguMakadebona Wezempi Wase-US noma ubaba ongayedwa wezingane ezimbili. Kunabakhangisi abaningi kuwo wonke amadolobha… kodwa ababaningi kakhulu abebekade beyiDesert Shield kanye namaDesert Storm Veteran abebesebenza emkhunjini weTank Landing Ship futhi bakhulise izingane ezimangalisayo eyedwa!
  • Trust - Ngifuna ukufunda ukuthi umuntu ongaphesheya kwami ​​uxhumeke nobani futhi a umeluleki othenjiwe kwe. Uma umuntu engime ngaphesheya kwakhe enenethiwekhi emangalisayo yamaklayenti noma ozakwethu abelulekayo okuyiklayenti elingilungele, ngifuna ukuchitha isikhathi esiningi ngihlanganyela nabo futhi ngifunde ukuthi singaba wusizo kanjani omunye.
  • Fundisa - Esikhundleni sokumisa umuntu ngaphesheya kwami, ngifuna ukumfundisa esikhundleni sakhe. Ngifuna ukubafundisa ngohlobo lwenani engingalethela amakhasimende abo kanye nezinhlobo zezinkinga esisiza ngazo. Ngifuna ukwabelana ngezimo zangempela zokusebenzisa abazozikhumbula futhi baziphinde nabantu abakunethiwekhi yabo ababathembayo.
  • Buza - Khumbula ukuba yigugu? Ngifuna ukuthola ukuthi yini engingayifeza ukuze ibe wusizo kulo muntu. Futhi ngifuna ukucaca ukuthi ngibacela usizo lokufinyelela kunethiwekhi yabo njengoba beyifanele kakhulu imikhiqizo namasevisi enkampani yami.

Amanethiwekhi angcono kakhulu engisebenza nawo ayazi imfihlo iningi elingayazi. Inhloso yabo akubona abantu abasemcimbini wenethiwekhi… ngabantu abakhona ngaphakathi zabo inethiwekhi enwetshiwe. Mhlawumbe uhambele umcimbi onabanye abantu abangama-50. Ithemba lakho alikho kuleyo ndawo, izinkulungwane zamathemba ngaphakathi kokuxhumana kwezwi elilodwa ngaphandle kwaleyo ndawo!

Yehlisa i-lift pitch.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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