Ukuconsa: Uyini Umphathi Wobudlelwano Namakhasimende we-Ecommerce (ECRM)?

Drip Ecommerce Ukuphathwa Kobudlelwano Namakhasimende ECRM Platform

An Ukuphathwa Kobudlelwano Bamakhasimende e-Ecommerce ipulatifomu idala ubudlelwano obungcono phakathi kwezitolo ze-ecommerce namakhasimende abo ngokuhlangenwe nakho okungalibaleki okuzoqhuba ukwethembeka nemali engenayo. I-ECRM ipakisha amandla amaningi kunefayela le- Umhlinzeki Wensizakalo ye-imeyili (ESP) nokugxila kakhulu kwamakhasimende kune- Ukuphathwa kobudlelwane beKhasimende (CRM) ipulatifomu.

Yini i-ECRM?

Ama-ECRM anika abanikazi bezitolo eziku-inthanethi ukuqonda
wonke amakhasimende ahlukile — izintshisekelo zawo, ukuthenga,
kanye nokuziphatha-futhi silethe okuhlangenwe nakho okunenzuzo, okwenziwe ngokwezifiso kwamakhasimende esikalini ngokusebenzisa idatha yamakhasimende eqoqiwe kunoma yisiphi isiteshi sokumaketha esihlanganisiwe.

I-ECRM ilungele amabhizinisi aku-inthanethi afuna ukudayela kuwo wonke amakhasimende abo ngolwazi olumuntu uqobo ngapha kwewebhu. Kusukela ekuqaleni kuya ebhizinisini, i-ECRM ingemikhiqizo efuna amandla we-ecommerce behemoth ngaphandle kokuphula ibhange noma ukuqasha iqembu labathuthukisi.

Izici ze-ECRM Zifaka

  • Qoqa imikhondo emisha namakhasimende - I-Ecommerce CRM inika amandla imikhiqizo ukuqoqa amakheli e-imeyili kumawebhusayithi abo namafomu okuzivelela noma ngokuhlanganiswa namakhasi okufika, izikhangiso ze-Facebook, nokuningi. Njalo ikheli le-imeyili livula umhlaba wamathuba enziwe ngezifiso.
  • Yakha ama-imeyili enzelwe ukuthengisa - Kusuka kumakhi we-imeyili kuye ku-HTML kuya kumbhalo osobala, i-ECRM ingaphatha noma iyiphi ifomethi ye-imeyili oyidingayo ukufinyelela kubantu bakho futhi uthengise okuningi. Ngeza kalula izithombe zomkhiqizo ezilingayo, okuqukethwe okwenziwe ngezifiso, nokuningi ukwenza wonke ama-imeyili afanele futhi enzelwe noma ngubani owamukelayo.
  • Ukuhlukaniswa okunamandla nokwenza ngezifiso - Landela ukuziphatha okuningi — njengokuthenga okwenziwe, i-LTV, izinhlobo ezithengiwe, amakhasi abukiwe, nokuningi — ngamasegmenti athe xaxa namathuba okwenza ngezifiso.

Ukuhlukaniswa kwe-Ecommerce nge-Drip

  • Yenza uhambo lomuntu siqu lwamakhasimende aneziteshi eziningi - Ukuhamba komsebenzi okuzenzakalelayo kufaka konke ukuhlanganiswa kwakho, kusuka ku-Facebook ukuqondisa imeyili nangaphezulu, ngakho-ke ama-brand angakha imikhankaso egcwele yeziteshi eziningi efinyelela abantu ngemiyalezo eyenziwe ngezifiso endaweni efanele nangesikhathi ngokuzenzekelayo.

Ukuhambela Kwamakhasimende Okwenzelwe iMultichannel ne-Omnichannel

  • Hlola, hlaziya, futhi wandise amasu - I-ECRM iza iphelele ngamadeshibhodi wemali engenayo akhombisa imali oyitholile, inani le-oda elijwayelekile, imali engenayo ngomuntu ngamunye, nesikhathi sokuthengela ukusakazwa, imikhankaso, nokuhamba komsebenzi. Ngemuva kwalokho, sebenzisa ukuhlukaniswa kokwehlukaniswa ukuze ubone ukuthi imaphi amakhasimende ahlangabezana nakho ngokwengeziwe ngokuthuthuka okuqhubekayo nokukhula.

Ukuvuza ECRM

Ukuvuza yi-ecommerce CRM yokuqala (ECRM) yomhlaba ezimisele ukuletha izitolo eziku-inthanethi eduze namakhasimende abo ngokusebenzisa ulwazi olwenzelwe wena esikalini.

I-ECRM ibhekana nokukhangisa ngeziteshi eziningi, kufaka phakathi i-imeyili, i-SMS, i-Facebook, i-Instagram ukuqondisa imeyili nangaphezulu, ngenkathi ihlala kulula ukuma.

I-Drip Email Marketing Automation ye-ECRM

Ukushayela ihlangana neMagento, Thenga, I-Shopify Plus, iTrivecart, WooCommerce, WPFusion, 1ShoppingCart, 3dcart, Coupon Carrier, E-Junkie, Fastspring, Fomo, Gumroad, Nanacast, Podia, SamCart, SendOwl, Zipify Amakhasi, kanye nanoma iyiphi enye inkundla ye-ecommerce nge-Shopper Activity API yayo.

Ngokuguquguquka nokusebenza kalula, iDrip inikeza izinhlobo ezikhethekile ithuba lokwehlukanisa, ukwakha ukuthembana kwamakhasimende nokwethembeka, futhi ziphumelele esikhundleni sokugwinywa yimidondoshiya ye-ecommerce.

I-Experience Drip Ukuvuza Isilingo Idemo Yokuconsa

Ukudalulwa: Ngingumuntu ohlangene we Ukushayela.

UCABANGANI?

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