Ukukhangisa Okuqukethwe

Izinketho ezi-3 zokuthumela nge-E-commerce ezishayela Ukuthenga Ukuziphatha

Kwesinye isikhathi onyakeni odlule, U-Omaha Steaks ngokungaqondakali iqale ukuhambisa amakholi wefoni enombolweni yethu ye-Google Voice engashicilelwe. Senza isilinganiso samavoyisimeyili angu-20 kuya kwangu-50 ngosuku futhi isibalo siyanda njengoba sisondela kuKhisimusi. Ngibathumele i-imeyili, ngabathinta ku-Facebook, futhi angikakwazi ukubenza baphendule izingcingo ezingama-800 noma ezingaka ezibika ngezinkinga zokulethwa noma imibuzo ephathelene nama-oda. Uma wazi othile eqenjini labo eliphezulu, ngingathanda ukubona laba bathengi benakekelwa futhi kulungiswa inkinga yomzilaโ€ฆ lokhu kuyacasula ngempela.

Okunye okukhomba kukho ukuthi ukuthutha kubaluleke kangakanani zonke ukuthenga nge-e-commerce. Ngaphandle kwezinketho zokuthumela ezithembekile nezingabizi kakhulu, inani lesevisi (noma ukunambitheka kwesiteki) lilahleka unomphela. I-Walker Sands isanda kuthola ukuthi kubaluleke kangakanani ukuthutha ekuthengeni komthengi:

  • Amazinga okuthunyelwa kwamahhala ngaphezu kokuthunyelwa kosuku olufanayo - ukuthunyelwa kwamahhala kuyaqhubeka nokuba yisikhuthazo sokuthenga esiphezulu, cishe ayisishiyagalolunye kwabayi-10 abathengi ukubika ukuthi ukuthunyelwa kwamahhala kuzobenza bathenge ku-inthanethi kakhulu, ngenkathi cishe ingxenye yabathengi bathi ukuthumela kosuku olufanayo kuzobenza bathenge ku-inthanethi kakhulu. Umthombo: I-Walker Sands 2016 Ikusasa Lokudayisa Isifundo
  • Ukuthunyelwa okuqinisekisiwe kunesisindo esiningi kubathengi -  izinto zokuhamba seziyinto ebalulekile kubathengi, futhi lesi sibalo sizokhula kuphela njengoba uKhisimusi usondela. 68% yabathengi cabanga ukuthunyelwa kwamahhala uma ukhetha umthengisi, futhi 62% cabanga ukulethwa okuqinisekisiwe, okubaluleke kakhulu kubathengi ezinsukwini eziyi-10 ezizayo. Umthombo: I-Astound Commerce's Umbiko Wamaholide ka-2016
  • Isivinini sokuthumela kanye nentengo kungenza noma kunqamule ukuthengisaAma-60% amalungu e-Amazon Prime futhi U-41% wamalungu angewona ama-Prime uthe ukuhamba kancane kwemikhumbi kuyabavimba ekuthengeni. Futhi iningi labaphendulile -
    ngaphezu kwe-85% - bavumile ukuthi izindleko zokuthumela zibavimbela ekuthengeni into. Umthombo: I-Feedvisor Amazon User Study

Ngokusekelwe ekuhlaziyweni kwabathengi base-US abangaphezu kuka-1,400, umbiko wesithathu wonyaka we-Walker Sands uhlaziya ubuchwepheshe obusemuva obunesibopho sokudala ushintsho lokuziphatha kwabathengi eminyakeni yakamuva. Ngokumba ujule kudatha, ucwaningo luhlaziya izinguquko ezinkulu ezenzeka endaweni yobuchwepheshe bokuthengisa nokuthi yini abathengi nabathengisi abangayilindela ngo-2016 nangale kwalokho.

I-Walker Sands'2016 Future of Retail Study ihlola amashifu acashile ekuziphatheni kwabathengi kanye nemithelela ebalulekile ngokulinganayo.

Landa 2016 Ikusasa Lokudayisa Isifundo

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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