Umsizi Wokuthenga Okubonakalayo: Ukuthuthukiswa Okulandelayo Okukhulu ku-ECommerce?

Umsizi Wokuthenga Ongokoqobo

Kungo-2019 futhi ungena esitolo esidayisa izitini nodaka. Cha, lokhu akuyona ihlaya, futhi akuyona i-punchline. I-ECommerce iyaqhubeka nokuthatha ukulunywa okukhudlwana kuphayi wokuthengisa, kepha kusekhona izigaba ezingafinyeleleki uma kukhulunywa ngokuqanjwa okusha kanye nokusebenziseka kalula kwezitini nodaka. Omunye wemingcele yokugcina ubukhona bomsizi wesitolo onobungane, nosizo. 

Umsizi Wokuthenga we-H & M

"Ngingakusiza kanjani?" kuyinto esijwayele ukuyizwa lapho singena esitolo, futhi siyithathe kalula. Kuwo wonke amawebhusayithi we-eCommerce abekwe intuitively afaka izici ezinobungane be-UI ezifana nemiphumela yokusesha okuzenzakalelayo ye-AI noma imiphumela yokudla, kukhona okuningi okuningi, okungaba buthakathaka, okumunce ngokuphelele. Kungaba i-godsend ukuba nomsizi wesitolo onobungane aqhamuke futhi abuze imibuzo embalwa elula ngalokho engikufunayo. Ngabe kungenziwa online? Lo mbhalo uzobheka amathuba akhona bese wabelana ngamathuluzi athile, amathiphu nezeluleko.  

Ungayihlanganisa kanjani umsizi wakho siqu

Ngenkathi abasizi bezinto ezibonakalayo bezentuthuko, uhlelo oluzozizwa lungumuntu kumakhasimende akho alutholakali - noma lubhajethi. Kodwa-ke, akunzima kakhulu ukuhlanganisa izinhlelo zokusebenza ezahlukahlukene ukunikeza izivakashi zakho ukunambitheka kwezici ezinhle kakhulu zomsizi wokuthenga ngaphandle kwe-splurge eningi.

ISephora Virtual Assistant Assistant

Ku-Facebook Messenger, uSephora angakwenza konke.

Ama-chatbots

Ama-Chatbots akuyona into entsha, kepha i-UX yawo ithuthukile futhi nezicelo zazo ziye zahlukahluka. Kulezi zinsuku kulula ukuthola ubuciko ngokuhlanganisa izingxoxo ezingxoxweni zokusebenza kwakho. 

Imilayezo ye-Facebook: Uyazi ukuthi amakhasimende akho ahamba ngokudla kwawo kwe-Facebook isigamu sosuku; kungani ubenza bashiye uhlelo lapho befuna okuthile kuwe? Ukuba nesistimu yoku-oda efinyeleleka kalula kufana nokuba nomsizi womuntu ongaxhumana naye - futhi esikhundleni sokuzulazula uye kuwebhusayithi yakho, ukukuthumela imiyalezo ku-Facebook kwenza kube sengathi bakhuluma nomuntu. sephora ubelokhu ehola phambili ngokusha esikhathini esizayo emhlabeni wezobuhle, enezici ezimbili ezingafani ze-chatbot ngaphakathi kwe-Facebook Messenger esebenzisa i-Assi.st: Amakhasimende angabathumela imiyalezo ukuze basethe i-aphoyintimenti nomxhumanisi wezobuhle, noma bangathola izeluleko ngokuthenga izinqumo.

Uku-oda ukudla kwepiki noma ukulethwa nakho sekuqalile emhlabeni we-Facebook Messenger. I-Starbucks imilayezo embalwa nje ukusuka ekutholakaleni ukuyolanda esitolo sakho sangakini, iDominos ingakutshela isivumelwano se-pizza sansuku zonke, kanti iPizza Hut ikuvumela ukuthi uqedele lonke ulwazi loku-oda ngaphandle kokushiya i-Facebook. Lokhu konke kwenziwa kusetshenziswa izingxoxo ezahlukahlukene ezinokuhlangenwe nakho okufanayo nalapho uxoxa nomngani.

Inkonzo Yamakhasimende: i

Sebenzisa izingxoxo zokuxoxa ukusiza amakhasimende akho ngemibuzo yesevisi yamakhasimende ngokuyisisekelo kufana nokuba nomsizi womuntu uqobo ongalali. Ngeke bakwazi ukusingatha izinto ezinkulu, kepha ukuzenzekelayo izinto ezincane kungathatha isisindo emahlombe alayini wakho ophansi. Iqanjwe ngokufanele, insizakalo efana ne- Ibhokisi lengxoxo ingasetshenziselwa ukwakha kalula izimo zakho, imibuzo, nezenzo - hhayi amazinga weBandersnatch wokuxaka, kepha wenza umsebenzi wenziwe. Inezinga eliphezulu lokubuya, futhi: Ekuhlolweni, i-bot bot yakwazi xazulula ukusebenzisana okungu-82% ngaphandle kwesidingo somenzeli womuntu.

I-MongoDB ine-chatbot yesevisi yamakhasimende enjengale, ekwazi ukuthola ukuthi isivakashi singumholi ofanelekayo yini ngokubuza imibuzo embalwa, futhi uma kunjalo, ibaqondise kumthengisi ofanele wokuthengisa. USephora wenza okunye ukuvela kule nkundla - uyamangala ukuthi bakumdlalo wamakhasimende we-chatbot nawo? Kuwebhusayithi yabo, hhayi kuphela ongabuza imibuzo eyisisekelo - ungathola nezincomo zokwenza izimonyo ku-AI yabo. Amakhasimende ayakwazi ukuskena isithombe sokubukeka kwezimonyo abasithandayo kusuka noma yikuphi futhi athole izeluleko zokuthi ungakuthola kanjani ukubukeka.

Ama-imeyili enziwe waba ngewakho

Ukukholisa izivakashi zakho ukuthi zithole ama-imeyili avela kuwe akuwona umsebenzi olula - kuthiwani uma i-chatbot ingabakhombisa yona, bese ibathumela ngqo lokho abafuna ukukubona? Yilokho i-TechCrunch's bot ethi ikwenze, ngaphandle kwemizamo eyengeziwe engxenyeni yalowo obhalisile. Lapho umfundi ebhalisela izindaba ezenziwe ngezifiso esebenzisa insizakalo ye-chatbot, isoftware yayo ye-AI bese ilandelela uhlobo lwezindaba abazifundayo bese ibathumela izindatshana kuphela abacabanga ukuthi bazoba nentshisekelo kuzo. 

Isimemo Somsizi We-Ecommerce

Vumela iStitchFix izame ukukwazi kangcono kunokuba uzazi wena

Ukwakha kumodeli yakho yebhizinisi

Bekungeke yini kube kuhle uma amakhasimende akho ehlala ezwa sengathi athola usizo oluvela kuwe? Kunezinkampani ezimbalwa nezimboni ezikwazile ukwakha umuzwa womsizi owenziwe ngezifiso kumodeli yabo yebhizinisi.

Amabhokisi okubhaliselwe

Ingxenye yesibalo sebhokisi lokubhalisela eliphumelelayo ukuthola ukuthi amakhasimende akho athanda ini ukuze uwathumele into efanele. I-StitchfixImodeli igxile ngokuphelele ekutholeni amakhasimende ukuthi atshele iStitchfix ukuthi bathanda ini, ngakho-ke uStitchfix angabathumela izinto abangazithanda. Yilokhu okwenziwe ngokwezifiso okuzizwa kuhlukile ngokweqile, njengoba umuntu ngamunye ebhangqwe no-stylist wakhe ngemuva kokugcwalisa imibuzo eningiliziwe. Amakhasimende akhokha imali ukuze abhalise, edonswayo uma egcina okungenani into eyodwa ethunyelwe kuwo.

Kodwa-ke, alikho ibhizinisi elingenza inzuzo ngezitayela zomuntu siqu ezibheka ngaphezulu kwephrofayili ngayinye futhi zihlunga ngekhathalogi enkulu yezinto. Abantu bayesabeka ngokucutshungulwa ngokushesha nangokuphumelelayo inani elikhulu lemininingwane nokwenza izinqumo - lowo ngumsebenzi wobuhlakani bokufakelwa. I-AI yindlela iStitchfix esikala kahle ngayo, ne-algorithm yayo ibheka izitayela, izilinganiso, impendulo, nezintandokazi zokunciphisa uhlu lweziphakamiso lochwepheshe ongakhetha kuzo. I-AI isiza isitayela, osiza ikhasimende ekuvumelaneni kweqiniso kwezobuchwepheshe.

Uma Ukuthande Lokho, Ungahle Uthande…

Umbhali weqiniso ongumuntu uqobo uyazi ukuthi yini oyithandayo nokuthi yini oyithengile, futhi usebenzisa lolo lwazi ukuphakamisa ezinye izinto ongazithanda. Akunzima ngobuhlakani bokufakelwa ukulingisa “uma ukuthandile lokho, ungahle uthande lokhu” iziphakamiso ezenziwe zaba ngezakho. Ingxenye yempi yenza ukuthi amakhasimende abhalise ukuze ukwazi ukuqoqa idatha yawo, kanti enye ingxenye iyisebenzisa kahle leyo datha. Ngubani owenza umsebenzi omuhle walokhu? Uyiqagele. I-Amazon.

I-Amazon iyazi ukuthi isikhathi esingama-60%, umuntu obheka umenzi wekhofi uKeurig ubuye wabheka ama-K-Cups alahlwayo, futhi mhlawumbe nezinkomishi zangempela zokuphuza ikhofi. Yenzani i-AI? Iphakamisa leyo mikhiqizo kuwo wonke umuntu obheka i-Keurig. Kufana nokuba nomsizi ongokoqobo ozama njalo ukuqagela ukuthi ufunani ngokuya ngalokho okuseshile, okuchofoza kukho, nokuthi izigidi nezigidi zabanye abantu zenzeni esimeni sakho.

Umsizi Wokuthenga we-Elly Virtual

Ngabe i-AI ingakusiza ekutholeni umkhiqizo wakho ophelele?

Ukubuka esikhathini esizayo

Abaphenyi nabathuthukisi bahlala bezama ukuphendula lo mbuzo: Singamenza yini umsizi wokuthenga ongokoqobo? Okwamanje, kunezinhlelo zokusebenza ezimbili ezithakazelisayo ezisondela kakhulu.

Enye yi-On-Call kaMacy, okwakumangalisa ngaphambi kwesikhathi sayo, futhi futhi ihlanganisa ngokukhethekile izici ze-AI nezinto ezingumsizi wokuthenga ngokuvakasha esitolo sezitini nodaka. Lapho amakhasimende evakashela isitolo sikaMacy, angangena ocingweni lwawo futhi afinyelele umsebenzi we-On Call ukubuza imibuzo mayelana ne-inventory, i-oda abalifakile, noma ngisho nokuthola izinkomba zokuya komunye umnyango. Ukuphela kokufanele bakwenze ukuthayipha imibuzo futhi bathola izimpendulo khona manjalo.

I-On-Call kaMacy ihlolwe ezitolo eziyi-10, kepha ayikathuthuki kakhulu lapho. Kodwa-ke, bekubonakala kuthembisa, futhi babambisana no-IBM Watson. Ngenxa yokwanda kokuthandwa kokusebenzisa izingxoxo, kungukutshalwa kwemali okungabakhokhela ngokuzayo, futhi kufanele ukuzama ukulingisa isitolo se-eCommerce esibonakalayo.

Noma kunjalo, ukuthuthukiswa kwakamuva nokukhulu kakhulu uhlelo lokusebenza olubizwa U-Elly. U-Elly yinto eseduzane kakhulu kumsizi wezitolo ohlakaniphile ngempela - noma kunjalo, usesezingeni lokuthuthuka. Uyi-AI esiza amakhasimende ukuthi athole umkhiqizo wawo ophelele ngokubuza imibuzo eminingana, izici zokulinganisa, intengo, nanoma yini enye ikhasimende elithi liyayikhathalela. Usezigabeni zokuhlolwa okwamanje, kepha okwamanje ungacela usizo lwakhe ngokuthola i-smartphone yakho ephelele uma ufuna ukunambitha ikusasa. 

Ngingakusiza kanjani?

Umsizi wakhe uyalazi ibhizinisi lakhe ngaphakathi nangaphandle. Bahlose nokwazi imininingwane efanelekile mayelana namakhasimende abo ngangokunokwenzeka, ukubasiza benze izinqumo zokuthenga ngokuhlakanipha futhi bashiye benelisekile (futhi-ke, babuyele okwengeziwe). Ekugcineni, bafuna lokhu kwenzeke ngendlela engokwemvelo nephumelelayo.

Inkinga yokusebenzisa abasizi babantu ngabantu ukuthi abakwazi ukukhuphuka kahle futhi basebenzise inani elikhulu ledatha ngendlela enenjongo. Ikusasa labasizi bezitolo ezibonakalayo ukuhlanganisa usizo nokwenza ngezifiso umsizi womuntu ngamandla okonga idatha nejubane lobuhlakani bokufakelwa. Uhlelo lokusebenza olulodwa alunakukwenza konke (okwamanje), kepha ukuhlanganisa amathuluzi ambalwa atholakalayo manje angavula amazinga amasha wokusebenza kahle kwamabhizinisi eCommerce.

UCABANGANI?

Le sayithi isebenzisa i-Akismet ukunciphisa ugaxekile. Funda ukuthi idatha yakho yokuphawula isetshenziswa kanjani.