Ubuchwepheshe BokukhangisaIzibalo nokuhlolaSesha Marketing

I-EDO: Ukukala Ukuzibandakanya Kwabathengi Ekukhangisweni Kwe-TV

Lapho abantu bexoxa ngokukhangisa kwedijithali, bavame ukushiya iziteshi zokusakaza ezivamile ezifana nomabonakude nomsakazo. Kodwa inkampani yokusakaza izolo ayisenabo ubulungisa ukusakaza… bathwebula amamethrikhi okubandakanya nokusetshenziswa kwehle kuze kufike kwesibili. Konke ukusebenzelana okwenzayo kusilawuli kude sakho kuyarekhodwa ukuze kulungiselelwe kangcono izinhlelo nokukhangisa okuqondiwe. Okwake kwaba yinzuzo yezinsizakalo zokusakaza zesimanje manje sekuhlanganiswa nokukhangisa kwethelevishini okungokwesiko.

Indlela engcono yokuthwebula inhloso yokuthenga iwukuqondanisa izikhangiso zikamabonakude nesikrini sesibili ukusesha okuphilayo. Umthengi ubuka intengiso abese enza usesho lwento kumakhalekhukhwini noma kuthebhulethi yakhe. Inkampani eyodwa ehola indlela yokuqondanisa le misebenzi Edo. Abathengi nabathengisi bokukhangisa kwe-TV bathembele kudatha yabo ukuze balinganise ukuthi ukusakazwa kwabo kwe-TV kuzwelonke kubaqhuba kahle kangakanani abathengi ekukhangiseni nasekuthengeni kwabo. Bakufakazele kaningi ukuthi ukubandakanyeka kwabathengi kwembula inhloso yokuthenga. Babiza ubuchwepheshe Sesha Ukuhlanganyela.

Kuyini Ukubandakanyeka Kosesho?

Ukufuna Ukuzibandakanya kwenzeka lapho umthengi eshintsha kusuka ku-a umamukeli ongenzi lutho yemiyalezo eya ku- umhlanganyeli osebenzayo ohlelweni lokuthenga ngokusesha ku-inthanethi okunikezwa ngumkhangisi. Ngokuvumelanisa ngokunembile ukusakazwa kwezikhangiso nomsebenzi wosesho, i-EDO isiza abakhangisi baqondise abathengi ngokuphumelelayo ngokusebenzisa amafaneli abo okumaketha kuze kufike lapho kwenziwa khona.

Sesha Ukuhlanganyela: Isikhathi Seqiniso

Indlela I-TV Ad Engagement esebenza ngayo:

  1. I-EDO ikala ukuSebenza Kosesho lwabathengi kuwo wonke amabhrendi amakhulu nemikhiqizo, ithwebula idatha eyimbudumbudu ngokwanele ukuze ibalule ngokuqondile ukubandakanyeka kwabathengi ekusakazweni kwe-TV okuthile.
  2. Idweba kusethi ye-EDO yezikhangiso zomlando ezisakazwayo (I-TV Ad Database) ithimba labo lesayensi yedatha lithuthukisa izindlela zezibalo ezivula imininingwane ephusile kubathengi nabathengisi bezikhangiso.
  3. Amaklayenti asebenzisa le mininingwane ukukala ukusebenza kwabadali babo, imidiya ye-TV, imikhankaso ye-TV, nemizamo yezimbangi zabo.
  4. Ochwepheshe be-EDO basebenza namakhasimende ukuphenya ngemibuzo eyinkimbinkimbi ukuze kuthuthukiswe futhi kuthuthukiswe imikhankaso yesikhathi esizayo ngokuhlukanisa izici ze-TV ezisebenza ngempumelelo kakhulu ekuqhubekiseni i-Search Engagement.

I-EDO iqondanisa ukukhangisa kukamabonakude futhi ikuqondanise nedatha yosesho 24/7 ngaphandle kwesidingo sohlolo lomkhankaso wangaphambi/nokuthunyelwa. Nge-EDO, izinkampani zingakwazi:

  • Linganisa ukuthi umkhankaso wakho we-TV usebenza kanjani – Linganisa ukuthi umkhankaso wakho usebenza kanjani uma uqhathaniswa nemikhankaso edlule, nokuthi ingabe uthola isabelo esanele Sokubandakanyeka Kosesho. Linganisa ukusebenza kwesikhangiso sakho emicimbini ebukhoma nanoma yikuphi ukuhlanganiswa okuxhasile.
  • Lungiselela abadali ngesikhathi sangempela - Yenza ukuhlolwa okubukhoma kwe-A/B yabadali bakho ku-TV ngaphandle komsebenzi owengeziwe noma ukulungiselela. Hlola ukusebenzelana kwabathengi ngendlela ngayinye, bese ulungiselela ubuciko bakho nohlelo lokuzungezisa.
  • Yazi ukuthi imidiya yakho ishayela kuphi ukuzibandakanya komkhiqizo - Ungangeni kumanethiwekhi, imibukiso, noma ama-dayparts ashayela ukusebenzelana komkhiqizo okukhulu kakhulu, bese umboza idatha yezindleko ukuze uveze i-ROI.
  • Ibhentshimakhi ngokumelene nemikhankaso yezimbangi - Qonda ukuthi imikhankaso yabanye isebenza kuphi ukuze ukwazi ukuncintisana ngempumelelo. Idatha ye-EDO ithengiswa ngokugcwele futhi ayidingi ulwazi lweklayenti eliyimfihlo.
  • Thepha ochwepheshe be-EDO ukuze uthole ukuhlola okujulile - Ithimba labo lizokusiza ukuthi uhlukanise futhi uhlaziye inani elihlobene lanoma iyiphi imfanelo yokusakazwa kwezikhangiso ze-TV okuhlukile. Qonda umthelela wezinketho ozenzayo njengefomethi yesikhangiso, ubude besikhathi, amasegimenti angokwezifiso, noma ukuhlanganiswa, nokubekwa ngaphakathi kwesegimenti yezentengiso.

Cela Idemo ye-EDO

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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