Ingabe Ukusakaza Okubukhoma Komkhiqizo Wakho Kusebenza Kangakanani?

bukhoma ividiyo yokusakaza

Njengoba imithombo yezokuxhumana iqhubeka nokuqhuma, izinkampani zisemfuno eguqukayo yezindlela ezintsha zokwabelana ngokuqukethwe. Esikhathini esedlule, iningi lamabhizinisi lalinamathela ibhulogi kuwebhusayithi yabo, enengqondo: Ngokomlando bekuyindlela eshibhe, elula, futhi esebenza kahle kakhulu yokwenza ulwazi lomkhiqizo. Futhi ngenkathi ukwazi kahle igama elibhaliwe kuhlala kubalulekile, ucwaningo lukhombisa ukuthi ukukhiqizwa kokuqukethwe kwevidiyo kungumthombo ongasetshenziswanga. Ngokuqondile, ukukhiqizwa kokuqukethwe kwamavidiyo 'okusakaza bukhoma' kufakazela ukusiza ukwandisa ukufinyelela komkhiqizo.

Siphila Esizukulwaneni Se-FOMO

Le yiFOMO (ukwesaba ukulahlekelwa) isizukulwane. Abasebenzisi abafuni ukuphuthelwa umcimbi obukhoma ngenxa yokwesaba abazozizwa beshiywe ngaphandle, noma benqatshelwe amalungelo. Kufana nezemidlalo. Awukwazi ukubuka ukuphindwa komdlalo omkhulu ngaphandle kokuzizwa unqanyuliwe ngandlela thile esenzweni. Manje lo mbono udambisa indlela yawo ungene emhlabeni wokumaketha wedijithali ngezinsizakalo ezifana I-Facebook Live, Ukusakaza bukhoma kwe-Youtube, Futhi I-Periscope.

Ukufinyelela Okungokwemvelo

I-conundrum abathengisi abaningi abazithola bekuyo ukuthi bakhiqize izithombe noma amavidiyo. Uma unenkinga yokunquma phakathi kwalokhu okubili, ucwaningo lwamuva lungazisa isinqumo sakho. Ngokuvumelana ne I-Social Media Namuhla, Amavidiyo we-Facebook anokufinyelela okungu-135% okukhulu kokuphilayo kunokuthunyelwe kwezithombe. Futhi, uma unikezwa isikhathi esithe xaxa sokubandakanyeka ekubukeni amavidiyo, agcina abasebenzisi becabanga ngomkhiqizo wakho isikhathi eside kunesithombe esidlulayo.

Kubukhoma kuqhathaniswa nokurekhodwe ngaphambilini

Ngokuya ngevidiyo ebukhoma nerekhodwe ngaphambilini, ucwaningo olufanayo luveze ukuthi abasebenzisi bazosebenzisa ama-3x isikhathi eside bebuka ividiyo ebukhoma ngevidiyo engasabukhoma. I-Facebook isivele yaphuma yathi bazobeka phambili ividiyo ebukhoma kunevidiyo engabukhoma kokuphakelayo komsebenzisi, okusho ukuthi bazovela baphakeme futhi abasebenzisi bazokwazi ukubachofoza.

Ukuxhuma Abasebenzisi ekhasini lakho lebhizinisi le-Facebook

Ngabe unekhasi lebhizinisi le-Facebook ongathanda ukulikhangisa? Izinhlobo eziningi zandulela i-Twitter ne- Instagram abalandeli ngoba Facebook bukhoma ababukeli. Inhloso ukushayela ababukeli bevidiyo ekhasini le-Facebook lenkampani yabo, futhi ekugcineni iwebhusayithi yabo. Ngokubukwa okungaphezu kwezigidigidi eziyi-8 ngokwesilinganiso ngosuku, le ndlela ibonakala ikhokhela abaningi inzuzo, futhi isiza amabhizinisi ukwakha isisekelo sabathengi bawo. I-Facebook ibuye ikhulume ngokuqalisa kokuphakelwa kwezindaba zamavidiyo ezinikezelwe ukuze abathengi bakwazi ukungena kokuqukethwe kwevidiyo abakudingayo.

Ukuphendula Imibuzo Yabathengi

Isizathu esisodwa esikhulu sokusakaza bukhoma ukubhekana nemibuzo nokukhathazeka kwabathengi bakho. AmaBrands akwi-Facebook, iPeriscope, ne-Youtube akhetha ukubamba imicimbi yevidiyo ebukhoma evumela abasebenzisi ukuthi babhale imibuzo ngefasitela lengxoxo futhi bathole izimpendulo ezisheshayo 'zomuntu'. Amabhizinisi amaningi athatha lesi sinyathelo ngokuqhubekayo ukufaka osaziwayo kulokho okubizwe ngokuthi yisikhathi se-AMA (ngibuze noma yini). Yilapho kuzobonakala khona umuntu odumile njengoSerena Williams bukhoma esiteshini sakwaNike se-Youtube ukuphendula imibuzo evela kubalandeli abathandayo. Imikhiqizo ithola ukuthi lezi zikhathi zevidiyo ezinde zisebenza kahle ekuvuseleleni ukubandakanyeka komsebenzisi nokukhiqiza okuholayo. Futhi, bengeza ukuthinta kobuhle nobuntu kumkhiqizo.

Ukunquma ukuthi yini engcono kakhulu kumkhiqizo wakho

Khomba ababukeli bakho oqonde kubo ukunquma ukuthi ukusakaza bukhoma kuyindlela enhle yomkhiqizo wakho. Njenganoma yiluphi uhlobo lokuqukethwe, kufanele kube ngekhwalithi ephezulu. Awukwazi ukuhlala phambi kwekhamera yewebhu ngenkathi ukhuluma nge-monotone, ulindele ukuthi abathengi bathutheleke kuwe ngobuningi. Okuqukethwe yividiyo kunzima ukukhiqiza, kepha okungenani lapho unokuhleleka kokuhlela. Ngevidiyo ebukhoma, okubonayo yilokho okutholayo. Qiniseka ukuthi ulungiselela ngokubona inhloso yevidiyo ngayinye nokugcina izethameli ziphambili engqondweni yakho.

UCABANGANI?

Le sayithi isebenzisa i-Akismet ukunciphisa ugaxekile. Funda ukuthi idatha yakho yokuphawula isetshenziswa kanjani.