Ubuchwepheshe Bokukhangisa

I-El Toro: I-IP-Target Target, I-Cookieless Geographic Advertising

Sisanda kuxoxisana UMarty Meyer kungxenyekazi yakhe yesikhangiso emangalisayo, u-El Toro. Kunoma yiziphi izinkampani ezenze imikhankaso ebhekiswe ezindaweni ezithile, uyazi ukuthi inzima kangakanani le nqubo. Amakheli e-IP aqhubeka nokushintsha, futhi ukuqinisekisa ukunemba kwawo kuyinselelo enkulu. Yilokho ubuchwepheshe obunikazi, okulindile obunikazi obunikeza amandla i-El Toro inikezela kumakhasimende ayo.

Ngamunye wabo InkunziUmkhiqizo wobuhlakani be-IP ubangelwa yi-IP Targeting algorithm edale okukhulu embonini. Nayi eminye imikhiqizo yabo ethandwa kakhulu:

  • Ukuqondiswa kwe-IP yasekhaya - Ukukhonjwa kwe-IP akuwasebenzisi amakhukhi, futhi lokho kuyinguquko ezweni lokukhangisa ledijithali. I-algorithm ye-IP enelungelo lobunikazi inquma ikheli le-IP ngokususelwa kukheli lendawo, elisetshenziselwe ukukhomba okuqondile kwedijithali ezingeni le-IP / router. I-Household IP Targeting inenzuzo kubakhangisi ngoba ifaka idatha engaxhunyiwe ku-inthanethi; okungukuthi, uhlu lwabavoti olubhalisiwe, imininingwane yamakhasimende, idatha eyenziwe ngamamodeli, nedatha yeposi eqondile.
  • Indawo yokudlala kabusha - Indawo yokudlala kabusha ikuvumela ukuthi uthwebule i-ID yabantu yedivayisi emicimbini abaya kuyo, lapho basebenza khona, lapho befunda khona, lapho bethenga khona, konke ngenhloso yokukhangisa kulezithameli zenani eliphezulu. Lokhu kwenziwa ngokusebenzisa i-geoframing, ubuchwepheshe obudalwe ngu-El Toro. Nge-Venue Replay, i-El Toro ingabuyela emuva ngesikhathi futhi ibambe amadivayisi kusuka emicimbini eyenzeke ezinyangeni eziyisithupha ezedlule! I-Venue Replay bese inikela ngekheli lasekhaya elingenzeka lalawo madivayisi abonwe kumcimbi okhethiwe. Ukusuka lapho, siyakwazi ukukhomba leyo nethiwekhi yasekhaya enezikhangiso ze-digital banner sisebenzisa ubuchwepheshe bethu obuyinhloko, i-IP Targeting.
  • Reverse Faka - U-El ​​Toro angathatha amakheli we-IP wezivakashi angaziwa, futhi awasebenzise kuwo Reverse Faka i-algorithm enquma ikheli labo lasekhaya noma ikheli lehhovisi. Noma sibeka enye indlela, sithatha ikheli lasesizindeni se-intanethi elingaziwa, sithole ikheli lazo, futhi sivumele imikhiqizo ukuthi ibathumele izingcezu zeposi eziqondiswe ngqo ngomunye wabalingani be-imeyili abaqondile baka-El Toro phakathi kwamahora angama-48 okuvakashelwe isiza.
  • Ukuhamba Okusha Kwedijithali - I-Digital New Movers (DNM) inikezwa ngezinyanga eziyi-6 nezinyanga eziyi-12 zokubhaliselwe. Ukuphela kokufanele ukwenze ukukhetha ukuthi iyiphi i-ZIP code, idolobha, kanye / noma izwe ofuna ukulikhomba, faka okuvelayo nyangazonke, ulayishe okwenziwe bese unquma ukuthi ufuna ukukhomba ama-Pre-Movers, Escrow, kanye / noma ama-Post-Movers. Uhlelo luka-El Toro nalo luhlelekile, likuvumela ukuthi uhlale phansi ubhekise abahambisa okusha okwesibili imininingwane etholakalayo.

U-El Toro wethulwe kithi ngabalingani bethu eDigital Charisma. Uma uyinkampani efisa ukuhlola imikhankaso ethile noma ukuthola imininingwane eyengeziwe, xhumana nabalingani bethu ku-Digital Charisma:

Qalisa nge-El Toro

Uma ungumnikazi webhizinisi, i-ejensi yokukhangisa, inkampani yezepolitiki, noma inkampani yeFortune 500 noma umkhangisi ofisa ukusebenza ngqo no-El Toro:

Sebenza no-El Toro

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

Izihloko ezihlobene Nalesi

Buyela emuva kunkinobho phezulu
Close

I-Adblock itholiwe

Martech Zone iyakwazi ukukunikeza lokhu okuqukethwe ngaphandle kwenkokhiso ngoba senza imali ngesayithi yethu ngemali engenayo yezikhangiso, izixhumanisi ezingaphansi, noxhaso. Singajabula uma ungasusa i-ad blocker yakho njengoba ubuka isayithi lethu.