Iziphi Izinto Okufanele Uzivivinye Emikhankasweni Yakho Ye-imeyili?

ukuhlolwa kwe-imeyili

Sisebenzisa inkundla yethu yokubeka ibhokisi lemiyalezo engenayo, senze uvivinyo ezinyangeni ezimbalwa ezedlule lapho saqamba kabusha imigqa yesihloko sencwadi yethu yezindaba. Umphumela wawumangalisa - ukubekwa kwebhokisi lemiyalezo engenayo kukhuphuke ngaphezu kuka-20% ohlwini lwembewu esiludalile. Iqiniso liwukuthi ukuhlolwa kwe-imeyili kuwufanele kakhulu ukutshalwa kwezimali - kanjalo namathuluzi okukusiza ukuthi ufike lapho.

Cabanga ukuthi uyilebhu ephethe futhi uhlela ukuhlola amakhemikhali amaningi ukuze uphume nefomula elungile. Kubukeka njengomsebenzi owesabekayo, akunjalo? Injalo nendaba nabathengisi be-imeyili! Ukulwela ukunakwa kwababhalisile ebhokisini labo lokungenayo kusho ukuthi udinga ukuthola indlela engcono yokuzibandakanya nabo. Kubalulekile ukuhlola izici ezahlukahlukene zokumaketha kwakho kwe-imeyili ukwandisa nokwakha isiteshi sakho se-imeyili.

Izinhlobo Zokuhlolwa

  • Ukuhlolwa kwe-A / B - Uqhathanisa izinhlobo ezi-2 zokuguquguqukayo okukodwa ukukhomba inguqulo ekhipha okuvula kakhulu, ukuchofoza, kanye / noma ukuguqulwa. Eyaziwa nangokuthi ukuhlolwa kokuhlukaniswa.
  • Ukuhlolwa Kokunye - uqhathanisa izinhlobo ezingaphezu kwe-2 ze-imeyili ezinokuhlukahluka okuningi ngaphakathi komongo we-imeyili ukukhomba ukuhlanganiswa kokuguquguqukayo okuveza ukuvuleka okukhulu, ukuchofoza, kanye / noma ukuguqulwa. Eyaziwa nangokuthi iMV noma 1024 Variation testing.

Le infographic evela eqenjini elikhulu kuma-imeyili Monks isiza ukuhlela umehluko namandla we Ukuhlolwa kwe-A / B kuqhathaniswa nokuhlolwa kweMultivariate njengoba kuhlobene nemikhankaso ye-imeyili. Kuhlanganiswe nezinyathelo ezibandakanyekile ukuphatha i- ukuhlolwa komkhankaso we-imeyili, amasampula wokuthi ungazisetha kanjani izivivinyo zakho ze-A / B kanye ne-multivariate, izinyathelo ezithintekayo ukufika esiphethweni, kanye nezinto eziyi-9 okufanele zihlolwe:

  1. Call to Action - usayizi, umbala, ukubekwa nethoni.
  2. Ukwenza okuthandwa nguwe - ukuthola ilungelo lomuntu siqu kubalulekile!
  3. Umugqa Wesihloko - hlola imigqa yezihloko zakho ngokubekwa kwebhokisi lokungenayo, amazinga wokuvula nokuguqula.
  4. Kusuka kulayini - hlola inhlanganisela ehlukahlukene yomkhiqizo, ukushicilelwa, negama.
  5. Design - qiniseka ukuthi kunjalo iyaphendula futhi iyesabeka kuwo wonke amaklayenti e-imeyili.
  6. Isikhathi Nosuku - Ungamangala lapho abantu bevula ama-imeyili akho! Ukubathumela ukuthi balindele ukuhamba kwabo komsebenzi kungakhulisa ukuzibandakanya.
  7. Uhlobo lokunikezwayo - Ukuhlukahluka kokuhlolwa kokunikezwayo kwakho ukubona ukuthi ikuphi okuguqula okuhle kakhulu.
  8. Ikhophi le-imeyili - Izwi elisebenzisanayo eliqhathanisekayo futhi elifingqiwe, ukubhala okubhaliwe kuzokwenza umehluko omkhulu ekuziphatheni kwababhalisile bakho.
  9. I-HTML iqhathaniswa nombhalo ongenalutho - Ngenkathi ama-imeyili e-HTML eyilaka lonke, kusenabantu abafunda umbhalo ocacile. Banikeze isibhamu bese ubheka impendulo.

Ezinye izinsizakusebenza ekuhlolweni kwe-imeyili

Thumela i-imeyili Yomkhankaso ku-A / B nakuMultivariate Test

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