Ucwaningo: Uhlu Lwama-imeyili Lubaluleke Kakhulu Kubathengisi be-B2B

imeyili

Abathengisi abaningi be-B2B bayazi ukuthi ukumakethwa kwe-imeyili kungaba ngamathuluzi wokukhiqiza ahola phambili kakhulu, ngocwaningo oluvela ku-Direct Marketing Association (DMA) olukhombisa i-ROI emaphakathi engu- $ 38 nge $ 1 ngayinye esetshenzisiwe. Kepha akungabazeki ukuthi ukusebenzisa umkhankaso we-imeyili ophumelelayo kungaba nezinselelo zawo.

Ukuqonda kangcono izinselelo ababhekene nazo abathengisi ababhekene nazo, umhlinzeki we-imeyili wokumaketha i-imeyili UDelivra uhlanganyele ne-Ascend2 ukwenza ucwaningo phakathi kwalezi zilaleli. Imiphumela ifakiwe embikweni omusha osihloko sithi, Isu Lohlu Lwama-imeyili le-B2B, enikeza ukuqonda kwizithiyo ezibaluleke kakhulu ekwakheni uhlu lwama-imeyili olungcono, nokuthi abathengisi bazinqoba kanjani.

Imiphumela

Okubaluleke kakhulu ngamaphesenti angama-70 alabo abahloliwe bekukhulisa ikhwalithi yemininingwane yabo yohlu lwama-imeyili. Lo mbiko uphakamisa ukuthi abathengisi abaningi be-B2B empeleni bayayifeza leyo njongo, ngamaphesenti angama-43 athi ikhwalithi yohlu lwama-imeyili iyanda, futhi amaphesenti ayi-15 kuphela abhekene nokwehla kwekhwalithi. Amaphesenti angama-XNUMX athi izinga lohlu lwawo alushintshi.

Izinhloso Zohlu Lwama-imeyili

Ngenkathi ukugcinwa kohlu lwabhalisile oluhlanzekile, olusha kungabonakala kuyisisekelo, kuyindawo yokuqala yonke imikhankaso yokuthengisa ye-imeyili esebenzayo. Lapho kuthunyelwa ama-imeyili, abathengisi akumele bangabaze ukuthi imiyalezo yabo ithunyelwa ngempumelelo kumabhokisi wokungenayo wabamukeli futhi ibhekiswe kubabhalisile abafanele. UNeil Berman, isikhulu esiphezulu seDelivra

Uhlu Lwama-imeyili Ikhwalithi

Ngakho-ke uma kubonakala kuyisisekelo, kungani abathengisi bakuthola kunzima ukudala noma ukugcina uhlu lwekhwalithi? Ukuntuleka kwesu elisebenzayo kwacashunwa njengesithiyo esibaluleke kakhulu (amaphesenti angama-51), kwalandelwa izindlela zenhlanzeko ezinganele (amaphesenti angama-39), nemininingwane yokuhlukaniswa kohlu (amaphesenti angama-37) Amaphesenti ayisithupha kuphela wabakhangisi okuxoxwe nabo abheka isu labo lohlu lwama-imeyili “njengempumelelo enkulu” ekunqobeni lezi zithiyo nokufeza izinhloso, kuyilapho amaphesenti angama-54 alwela “ukuphumelela ngandlela-thile,” kanti amaphesenti angama-40 azibiza ngokuthi “awaphumelelanga.”

imeyili-uhlu-izithiyo

imeyili-uhlu-impumelelo

Okunye okutholayo okuthokozisayo ngukuthi usayizi wohlu lwama-imeyili owandayo, ngaphandle kwekhwalithi, awuseyona into ephambili, kepha amaqhinga wohlu lwama-imeyili aqhubeka nokuqhuba ukwanda kosayizi wohlu lwama-imeyili ngamaphesenti angama-54 ezinkampani. Amacebo amathathu aphezulu asebenza kahle afaka:

  • Ukubhaliswa kokulanda okuqukethwe (amaphesenti angama-59)
  • Amakhasi wokufika aqondene ne-imeyili (amaphesenti angama-52)
  • Ukuhlanganiswa kwe-imeyili nokuxhumana nabantu (amaphesenti angama-38)

Uhlu Lwama-imeyili Amacebo

Okunye okuvelele kwenhlolovo kufaka phakathi

  • Lapho wenza isu lohlu lwe-imeyili, ukuhlanganisa i-imeyili kanye nemithombo yezokuxhumana kuyisu elinzima kakhulu (amaphesenti angama-38), kulandelwa ukungena okungaxhunyiwe ku-inthanethi / okusesitolo / kwesikhungo sezingcingo (amaphesenti angama-28), namakhasi okufika aqondene ne-imeyili (amaphesenti angama-26) .
  • Amaphesenti angamashumi ayisishiyagalolunye nesishiyagalolunye wabakhangisi be-B2B bathe ukwanda kwamazinga okuguqulwa komthofu nakho kuyinjongo ebalulekile.
  • Amaphesenti angamashumi amahlanu nanye wezinkampani ezihlolwe ngaphandle kokusebenzisa zonke izingxenye zamaqhinga abo ohlu lwe-imeyili.

UDelivra, ngokubambisana no Asend2, ifake le nhlolovo futhi yathola izimpendulo ezivela kuma-245 B2B wokukhangisa nokuthengisa ochwepheshe abamele izinkampani eziyi-123.

Landa Umbiko Wesu Lisu Lama-imeyili likaDelivra's B2B

UCABANGANI?

Le sayithi isebenzisa i-Akismet ukunciphisa ugaxekile. Funda ukuthi idatha yakho yokuphawula isetshenziswa kanjani.