Ungayakha Kanjani i-imeyili Yokuthola Ikhasimende

lungisa inhliziyo

Abathengisi abaningi basebenzela ukuthola, ukukhula, ukugcina amasu. Thola amakhasimende, khulisa amakhasimende futhi ugcine amakhasimende. Ngemuva kokuhambela i- Ingqungquthela yeWebtrends, Ngafunda nokuthi ukuthola amaklayenti wangaphambili isu elihle kakhulu.

Since attending the conference, I've been keeping my eye out for a re-engagement or recovery campaign. Recently, I killed my IBoingo wireless account. The service worked perfectly and had an outstanding iPhone application that connected any participating airport at a touch of the screen. I didn't close the account because of the service… I was just off the road so I didn't need it anymore.

Ekwamukeleni i-imeyili, ngahlatshwa umxhwele izici, ukwakheka nokuklanywa okungenakulinganiswa. Isici ngasinye se-imeyili sakhiwe ngokucophelela futhi senziwa kahle:
boingo.png

  1. Brand – the email is strongly branded so there's no confusion as to the sender.
  2. Umlayezo – there's a very strong call out that is an overview of the email so you need not read further if you don't want to.
  3. Ukunikeza – there's a notification of a umnikelo okhethekile, kuphakamisa ilukuluku lomfundi ukuze bangene bajule.
  4. Value – before mentioning the offer, Boingo is effective at first letting you know what's improved about their service! They also actually follow up the entire email with a P.P.S. that throws in a couple additional features.
  5. Imininingwane Yokunikela - okubhalwe ngokuqinile kukhophi yomyalezo imininingwane yangempela yokunikezwa.
  6. Isiphathimandla – the message is signed by the actual President and CEO. This relays to the customer how important they are… the message comes right from the top! (Of course, I realize it's not… but the inference is very important.
  7. Survey – not enough? Boingo cares so much that they wish to know why. If you don't take advantage of the offer, they would at least like to hear why. The survey they designed was short, sweet and to the point.

In my opinion, this is a very well-designed and executed campaign. Did it make me renew my account? Not at this point – since I'm not in a position to utilize the service. Thankfully, that was one of the options on the survey asking why I would not renew. Will I renew my Boingo service when I'm back on the road again? Absolutely!

4 Amazwana

  1. 1

    Leyo i-imeyili enhle!

    Imvamisa ngithola ama-imeyili ajabula ngempela. Kepha ngibhuloga ngabo! Ngibeka isixhumanisi kwifomu lewebhu lawa mazwana uma unentshisekelo kungafuneki engivame ukukuthola.

  2. 2
  3. 3

    Ngibona inkinga eyodwa lapha. Abasebenzisi abaningi bebhizinisi banezithombe ezivinjelwe ku-Outlook yabo. Isb lapho ngithola i-promo-imeyili, idizayini yinto yokugcina engiyibona lapho. Imvamisa ngibona amabhokisi wombhalo amaningi angahleliwe enza i-imeyili ingakwazi ukufundwa. Lapho senza imikhankaso yokulandelela i-imeyili, sizama ukwenza izinto zibe lula, ezomuntu siqu nezimfushane, futhi sithola izimpendulo zamakhasimende eziningi.

    • 4

      Sawubona Daria,

      Ama-imeyili e-HTML asakhula. Ngenkathi ngisebenza e-ExactTarget eminyakeni embalwa emuva - ama-imeyili e-HTML cishe ayehlukile, kepha izibalo zakamuva engizifundile zazingama-85% + ukwamukelwa. Futhi, amadivayisi eselula enza ukuhanjiswa okungcono kakhulu kwe-HTML (futhi kuyakhula). I-iPhone neCrackberry ziphatha ama-imeyili e-HTML ngendlela emangalisayo.

      Ngikholwa ukuthi ukubuyiselwa ku-imeyili ye-HTML kudlula kakhulu okwehlukile kokunikezwa.

      Doug

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