Ukwenza Imali Ngephepha Le-imeyili: Izinketho Ezimbili Ezingasebenza Zama-Blogger Nabamemezeli Abancane

imali ye-imeyili

Ithonya akuselona isizinda esikhethekile sabashicileli abakhulu. Ama-eyeballs kanye nama-dollar wokumaketha ayaphanjiselwa ebuthweni labashicileli abancane, be-niche; kungaba ngabaphathi bokuqukethwe, ama-blogger, ama-vlogger, noma ama-podcasters.

Ngokunikezwa kwesidingo esikhuphukile, laba bashicileli abancane bafuna izindlela ezizuzisayo zokuzithathela izilaleli zabo, nemizamo yabo.

Inzuzo ezincwadini ze-imeyili

Kanye namanye amacebo okwenza imali abawasebenzisayo njengamanje, njengezikhangiso ezibonisa iwebhusayithi kanye nokuxhaswa ngabezindaba zenhlalo, abashicileli bakhethekile banamuhla banezinketho ezimbalwa eziphawulekayo zokwenza imali ngezincwadi zabo ze-imeyili.

Ukwenza imali ngempahla ye-imeyili yomshicileli akuyona into entsha kepha kuze kube muva nje kube nezithiyo ezinkulu, njengosayizi wohlu oluncane, obekukhipha abamemezeli abancane ekubambeni iqhaza.

Njenge i-ejensi yokuthengisa ye-imeyili egcwele ngothando lokushicilela, sisebenzise amaqhinga amaningi ukusiza ama-blogger ukuthi akhulise imali yawo ye-imeyili - ngaphandle kokuthengisa ngqo noma ukwandisa umthwalo wabo wokusebenza. Nazi izintandokazi zethu ezimbili:

Izikhangiso ezincwadini ze-imeyili

Sibonile ukuthi izikhangiso ezikhonjiswayo, ezisongelwe kuma-imeyili noma ezungeze, zingumdlali onamandla ohlobene nentengo; yabakhangisi nabashicileli ngokufanayo.

Martech Zone isebenzisa elinye lamanethiwekhi amakhulu wesikhangiso se-imeyili, I-LiveIntent, ukwenza imali ngencwajana yayo.

IHacker Newsletter, eshicilelwa ngu Kale Davis, kuthephiwe I-LaunchBit ukujova isikhangiso esisodwa ephephandabeni ngalinye. U-Kale usebenzisa i-Mailchimp njengomhlinzeki wakhe wesevisi ye-imeyili ehlanganiswe ne-LaunchBit; ukwenza ukukhetha kwesikhangiso kube lula kanye nomjovo othomathikhi.

hacker newsletter izikhangiso

Ngakolunye uhlangothi, UDan Lewis nge Manje sengiyazi ukhombisa izikhangiso eziningi encwadini yakhe yezindaba. UDani usebenzisa I-LiveIntent kanye neLaunchBit. Zombili lezi zihlanganisa ngokuqinile nomhlinzeki wesevisi yakhe ye-imeyili.

manje sengiyazi izikhangiso

Ama-imeyili axhasiwe (aka Rental List Rental)

Isikhala sokuqashwa kohlu lwama-imeyili sishintshile eminyakeni yamuva, saba ngcono. Ungangizwa kabi, kusenezinqolobane zezinkampani zohlu eziqashisayo, noma ezithengisayo, izinhlu zama-imeyili ezingasizi ngalutho kodwa futhi kuyiqiniso ukuthi ukuqashwa kohlu lwe-imeyili langempela kuyaqhubeka nokuba ngumdlali onamandla. Noma kunjalo, abashicileli abaningi abancane banqikaza ukubheka nokuqashwa kohlu lwama-imeyili njengecebo lokwenza imali.

Mhlawumbe kungenxa yokuthi abashicileli be-niche banokuxhumana okusondele kakhudlwana nababhalisile futhi abafuni ukubukeka njengabahlomuli. Mhlawumbe kungukungaqondi kwe- Uhlu luni lokuqashwa ngempela kuhlanganisa.

Noma mhlawumbe kumane kuyisihlamba segama esivala abamemezeli abasha. Esikhundleni sokuthi "ukuqashwa kohlu lwe-imeyili" sihlale sikubiza ngama-imeyili axhasiwe noma ama-imeyili azinikezele okuthi, uma ucabanga ukuthi okunikezwa ngumkhangisi kuvame ukugoqelwa kuthempulethi ye-imeyili yabashicileli, kuyafaneleka.

Nayi i-imeyili exhasiwe evela ku- I-DailyWorth; Incwadi eletha izeluleko ezisebenzayo zezimali zomuntu siqu nsuku zonke kwabesifazane. Kulesi sibonelo umkhangisi yiShoMMint.

i-imeyili ebaluleke nsuku zonke

Ngezansi kwesibonelo esivela kuWilson Web, oshicilelayo Ukumakethwa Kwewebhu Namuhla iphephandaba eliqukethe i-ecommerce, ukumaketha nge-imeyili, namathiphu wokumaketha iwebhusayithi. Umkhangisi nguLyris, umhlinzeki wesevisi yokuthengisa nge-imeyili.

ukumaketha iwebhu namuhla i-imeyili

Kokuhlangenwe nakho kwami, izinkampani zokuphatha uhlu lwama-imeyili zanamuhla zenza umsebenzi omuhle impela wokuqondanisa abakhangisi abanezithameli ze-niche. Ubuchwepheshe nemakethe sekuthuthukile futhi kuvumela umkhangisi, noma umthengisi wabo wohlu, ukuthi aqashe kalula uhlu, enze imikhankaso, nokusebenza kokuhlola.

Yini Imisebenzi Yomshicileli?

Amanethiwekhi wokubonisa i-imeyili kanye nezinkampani eziqashisayo zohlu lwe-imeyili zenza ukuthi ukwenza amaphepha okwenza imali kube lula kubashicileli. Kusukela ekufuneni nasekuthengiseni kuya ekubikeni nasezinkokhelweni, bakwenza kahle kakhulu konke.

Izibopho eziqhubekayo zomshicileli zikhawulelwe ekukhetheni / ekwamukeleni izikhangiso / okunikezwayo komkhangisi nokuqhubeka nokubandakanya ababhalisile.

Ngabe Umshicileli Angalindela Ukwenza Malini?

  • Izikhangiso Zokubonisa i-imeyili -Izikhangiso zokubonisa nge-imeyili zivame ukuthengwa kusisekelo sokusebenza, njengokuchofoza izindleko ngokuchofoza ngakunye noma ngokubiza izindleko, ngakho-ke isilinganiso esetshenziswa kakhulu ukwenza iphrojekthi nokubala imali izindleko ezisebenza ngenkulungwane ngayinye noma i-eCPM. I-eCPM ibalwa ngokuhlukanisa inani lemali etholakalayo ngenani eliphelele lokuvelayo ezinkulungwaneni. Lapho ebuzwa ngama-eCPMs abo ajwayelekile, u-Elizabeth Yin, ongumsunguli we-Co-LaunchBit, uthi "kukhona uhla impela, kusuka kumadola ambalwa kuya cishe ku- $ 100 eCPM (kuvulwa)." Uqhubeka athi “izincwadi zezindaba ezinhle kakhulu zithanda I-Thrillist, othengisa impahla yabo, uhola kufika ku- $ 275 eCPM kuye ngohlobo lwesikhangiso. ”
  • Ama-imeyili Anikezelwe -Ama-imeyili azinikezele ngokuvamile athengwa ku- izindleko-ngezinkulungwane, noma i-CPM, okusho ukuthi abashicileli bathola imali eyisicaba yawo wonke ama-imeyili ayizinkulungwane athunyelwe, kanye nezimali ezengeziwe zokukhomba okuceliwe ngumkhangisi. Inkokhelo ayibophezelekile ekusebenzeni, noma kunjalo uhlu olungelona olwenziwe kahle luzokwehliswa ngokushesha yinoma iyiphi inkampani eqasha uhlu efanele usawoti wayo. Ama-imeyili azinikezele enza isilinganiso sama- $ 80- $ 250 CPM, ngokusho kweWorldata Uhlu lwamanani entengo, ngezinhlu ezithile ze-imeyili zebhizinisi-kuya-zebhizinisi nezamazwe omhlaba ezingena ku- $ 400 CPM. Ngokuya ngezinombolo zamanje ukukhokhelwa kwe-imeyili ezinikele noma exhasiwe kukhulu kunezikhangiso zokubonisa i-imeyili, kodwa abashicileli abacabangayo bazokhetha ukuthi bathumela kaningi kangakanani lawa ma-imeyili azinikele; ngakho-ke kunamathuba ambalwa okuzuza ngokuqashwa kohlu lwama-imeyili.
  • Ukwehlukaniswa kwemali engenayo -Womabili la ma-imeyili akhombisa amanethiwekhi wesikhangiso kanye nohlu lwama-imeyili izinkampani eziqashisayo zisebenza ngokusebenza; okusho ukuthi ayikho imali ekhishwa kumshicileli, esikhundleni salokho bamane babelana ngemali engenayo etholwe kumkhangisi. Isibonelo, ngokuqashwa kohlu lwe-imeyili, umshicileli uzogcina ama-50% -80% alo lonke uhlu lokuqashiswa kohlu. Ukwahlukaniswa kwemali engenayo yezikhangiso zokubonisa i-imeyili, noma kunjalo, kunzima kakhulu ukukufaka phansi.

Ukudla okudlela endlini

Uma izethameli zakho zifunwa kakhulu, ungakwazi futhi kufanele ukhokhelwe ngokufinyelela kukho. Ungahlala uthengisa i-imeyili yakho, kepha ulwazi lungikhombisile ukuthi mhlawumbe uzothola imali encane ngenkathi uyisebenzisela kanzima. Ikakhulukazi ohlwini lokuqasha lwama-imeyili.

Lapho abamemezeli abancane bezimaketha kahle ngokwabo, kulapho kuzodingeka kakhulu okuqukethwe kwabo. Lokho kuzodala ukukhula kohlu, abangakwazi ukwenza imali ngakho ngqo nangokungaqondile, noma ngabe bakhetha ukusebenzisa izikhangiso ezixhasiwe, ama-imeyili axhasiwe, noma enye indlela.

Ngithi, abashicileli abamatasa kungaba ngcono uma beshiya ukwenza imali ngokungaqondile kochwepheshe bese behlola wonke amaqhinga afanele izethameli. Uthini wena?

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