Indlela ehlakaniphile yokwenza i-imeyili ukwenza kube ngokwakho kuyachazwa

Ukwenza okuthandwa nguwe

Abathengisi bavame ukubona ukwenza ngezifiso i-imeyili njengenkomba ekusebenzeni okuphezulu kwemikhankaso ye-imeyili futhi bayisebenzise kakhulu. Kepha sikholelwa ukuthi indlela ehlakaniphile yokwenza ngezifiso i-imeyili inika imiphumela engcono ngokubuka kokubiza izindleko. Sihlose ukuthi indatshana yethu ivuleke kusuka kokuthumela i-imeyili ngobuningi obudala kuya ekwenzeni ngezifiso i-imeyili ukuze kuboniswe ukuthi amasu ahlukahlukene asebenza kanjani ngokuya ngohlobo lwe-imeyili nenjongo. Sizonikeza ithiyori yendlela esisebenza ngayo bese sengeza ingcosana yokuzijwayeza ukuchaza ukuthi imibono yethu ingasetshenziswa kanjani kumathuluzi wokuthengisa adumile.  

Uzoya nini ngobuningi

Kunemiyalezo ehloselwe lonke ikhasimende, futhi indlela esayizi-size eyodwa iyabasebenzela. Lawa ngama-imeyili aqukethe okunikezwayo komkhiqizo kanye nokuphromotha okukodwa noma okugxilwe engxenyeni ethile. Isibonelo, abathengisi ababeki engcupheni ukusebenza kwemizamo yabo ukuthumela ama-imeyili amaningi akhuthaza imikhankaso yeholide (isb., Ukumemezela ngaphambi komkhankaso we-Black Friday) noma imilayezo yolwazi kuphela (isb. Ukwazisa ngemisebenzi yesondlo ehleliwe kuwebhusayithi). 

Ngokuthumela i-imeyili ngobuningi, abathengisi abadingi ukuhlolisisa izithameli zabo futhi bacabangele izindlela zokuhlukaniswa - inhloso yabo ukudlulisa imininingwane ethile efanele wonke amakhasimende. Bonga kakhulu isikhathi ngokwakha i-imeyili eyodwa yalokho. Ukuqhubeka nesibonelo somkhankaso weBlack Friday, abathengisi bangawuqala nge-imeyili yokuqala eyinqwaba echaza imininingwane esephoyinti (isib. Izikhathi ezibekiwe). 

Ungayisebenzisa kanjani. Izinyathelo ezibalulekile zokuthumela i-imeyili ngobuningi ziyefana namathuluzi amaningi wokuthengisa we-imeyili. Masizithathe kwi-MailChimp:

  • Ukungeza umugqa wesihloko. Kanye nomthetho ovunyelwene kakhulu wokwenza isihloko sithandeke, esimweni sesimemezelo seBlack Friday, abathengisi bangacacisa usuku lomkhankaso ozoqala lapho. Noma ababhalisile bengayivuli i-imeyili, maningi amathuba okuthi babone usuku lapho behlola ibhokisi labo le-imeyili.
  • Ukuklama i-imeyili. Ngaphezu kokudala okuqukethwe kwe-imeyili uqobo, lesi sinyathelo sifaka phakathi ithuba lokuhlola kuqala i-imeyili ngosayizi abahlukahlukene besikrini bese usihlola.

Uwenza Nini Ngendlela Eyakho Ama-imeyili 

Siqala ukubheka emandleni wesoftware yokumaketha ukusebenzisa imininingwane yamakhasimende futhi sikhombe umkhankaso we-imeyili kobhalisile othize. Ngokwazi ukwenza ngezifiso i-imeyili kuyehluka kuye ngobuciko, sizohlukanisa ukwenza ngezifiso okuyisisekeloukuthi abathengisi bangakwazi ukuphatha ngokwabo futhi ukwenza ngezifiso okuthuthukilelapho bangadinga khona usizo lochwepheshe (uzobona ukuthi ulwazi lolimi lokubhala ludingeka kanjani ku-Salesforce Marketing Cloud yokwenza ngezifiso okuqukethwe). Eqinisweni, abathengisi bangahlanganyela womabili amazinga ngemiphumela ebonakalayo. 

Izinga eliyisisekelo lomuntu siqu

Ezingeni eliyisisekelo, ukwenza ngezifiso i-imeyili kugxila kakhulu ekuthuthukiseni amanani avulekile. Ifanelana nezinhlobo eziningi zemiyalezo lapho uhlose ukukhuluma ngqo nekhasimende njengama-imeyili amukelekile, izinhlolovo, izincwadi zezindaba. 

Sinikeza abathengisi ukuthi basebenzise isethi yamasu asebenziseka kalula ukwenza ama-imeyili abe ngokwezifiso. 

  • Ukunikeza igama leklayenti kulayini wezihloko kwenza i-imeyili ivelele kunqwaba yabanye ebhokisini lokungenayo futhi ithembise ukuthi khulisa amanani avulekile ama-imeyili ngama-22%
  • Ngokufanayo, ukubiza ikhasimende ngegama emzimbeni we-imeyili yilokho okwenza i-imeyili izwakale ibe ngeyomuntu uqobo futhi kwakha ukuthembela kwamakhasimende. 
  • Ukushintsha igama lenkampani esigabeni Esisuka ekhasini eliya egameni elithile kunganikeza ukwanda okufika kuma-35% ngamanani avulekile. Icala lokusebenzisa elingenzeka lale nqubo ukuthumela ama-imeyili kumakhasimende avela kozomaketha osebenza nabo njengamanje.

Umsebenzi wokwenza umugqa wendaba ube ngowakho, isigaba Esisuka kanye nomzimba we-imeyili kungathatha isikhathi esiningi nomsebenzi wezandla uma kungenziwanga nge-software yesimanje yokuthengisa nge-imeyili.   

Ungayisebenzisa kanjani. Sikhethe ukukhombisa izindlela ezichazwe ngokwezifiso ezisetshenzisiwe ku-Microsoft Dynamics for Marketing, uhlelo lokusebenza lokuzenzakalela lokumaketha oluhlanganisa ukumaketha kwe-imeyili nakho. Lapho kuklanywa i-imeyili, abathengisi bangeza okuqukethwe okunamandla okuxhuma kumarekhodi wamakhasimende. Ngalokho, basebenzisa inkinobho yokuSiza yokuHlela “ ”Iyatholakala kubha yamathuluzi wokufomatha umbhalo lapho kukhethwa into yombhalo kumklami wokuqhafaza. Uhlelo luzoshintsha ngokuzenzakalela okuqukethwe okunamandla ngokuhambisana nolwazi oluvela kwirekhodi lamakhasimende uma i-imeyili ithunyelwe.   

Izinga eliphakeme lokwenza ngezifiso

Ezingeni eliphakeme, ukwenza ngezifiso i-imeyili kuba okushintsha umdlalo njengoba sikhuluma manje ngokwenza okuqukethwe kwe-imeyili kube yizingxenye zamakhasimende noma nomamukeli ngamunye. Lokhu kubiza ukufaka idatha enkulu yamakhasimende ezenzweni - abathengisi bangahle badinge imininingwane yomuntu (iminyaka, ubulili, indawo yokuhlala, njll.), Umlando wokuthenga, ukuthenga okuthandayo, kanye nezinhlu zokufisa ukudala ama-imeyili abaluleke kakhulu kumakhasimende. 

  • Lapho abathengisi behlanganisa umlando wokuthenga nokuphequlula kwamakhasimende ekumaketheni kwabo kwe-imeyili, bahlala behambisana nezintshisekelo zekhasimende ngokuqukethwe okubhekiswe ngakunye. Njengoba bekhuluma ulimi olufanayo namakhasimende, bona upsellngempumelelo enkulu. Isibonelo, abathengisi bangathumela ukukhethwa kwezingubo zakusihlwa nezesekeli kwikhasimende elizifunile muva nje kodwa elingazithenganga. 
  • Abakhangisi bathola amazinga aphezulu wokuchofoza ama-imeyili amemezela ukufika okusha noma imikhankaso yokuthengisa lapho benza ingxenye yamakhasimende nombukiso izincomo zomkhiqizo ezifanelekumakhasimende. Isibonelo, bangenza ngezifiso umkhankaso we-imeyili wokuthengisa wasehlobo wamasegimenti ezethameli zabesifazane nabesilisa. 

Ungayisebenzisa kanjani. Uma abathengisi bebeka ukumaketha kwabo nge-imeyili ku-Salesforce Marketing Cloud, bazokwazi ukufinyelela ku- ukwenza ngezifiso i-imeyili okuthuthukile. Sibaphakamisa ukuthi bacabange ngecebo lokumaketha le-imeyili futhi bahlanganyele nabonisi beSalesforce ukuze balisebenzise. Kunezinyathelo ezimbili okufanele uzithathe:

  1. Dala Izandiso Zedatha lapho idatha yamakhasimende igcinwa khona. Lapho uthumela i-imeyili, uhlelo luzoxhuma kulezi Zandiso ukunikela okuqukethwe kwe-imeyili kwekhasimende ngalinye.
  2. Faka okuqukethwe okwenziwe kwaba ngokwakho ku-imeyili. Kuya ngokuthi kusekelwe ngokwamasegmenti noma okubhaliselwe ngababhalisile kuyadingeka, amabhulokhi wokuqukethwe onamandla noma i-AMPscript asetshenziswa ngokulandelana. Kumabhulokhi wokuqukethwe ashukumisayo, abathengisi bachaza umthetho wokuthi okuqukethwe kukhishwa kanjani (isibonelo, umthetho osuselwa ebulilini). Lokhu akudingi ubuchwepheshe bezobuchwepheshe, ngakho-ke abathengisi bangazenzela bodwa. Okwamanje, ulwazi lwe-AMPscript, ulimi lokubhalwa kokuqukethwe okuphathelene ne-Salesforce Marketing Cloud, luyisidingo sokwenza ngezifiso okuyinkimbinkimbi (ngokwesibonelo, ngokunikezwa komkhiqizo okwenzelwe umamukeli ngamunye).

Yenza ngezifiso ngokuhlakanipha

Ukwenza okuthandwa nguwe sekuyisikhathi eside kwaba i-buzzword embusweni wokuthengisa we-imeyili. Ngenkathi sisekela ngokuphelele inhloso yezinkampani yokwakha ukuxhumana okuphumelela kakhudlwana namakhasimende ngama-imeyili, sisakholelwa endleleni ekhethiwe yokufinyelela ezingeni lokwenza ngezifiso, okuya ngohlobo lwe-imeyili kanye nomgomo. Ngakho-ke, abathengisi abadingi ukwenza wonke umyalezo owodwa futhi banqabe ukuthumela ama-imeyili ngobuningi - ukuhlela nokwenza ama-imeyili enziwe uqobo awufanele umzamo lapho imininingwane efanayo ihloselwe wonke amakhasimende. Ngasikhathi sinye, bawina ukwethenjwa kwamakhasimende nentshisekelo lapho benza okuqukethwe komuntu ngamunye kuma-imeyili anokunikezwa komkhiqizo. 

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