Ukungeza i-Email Preheader Kukhuphule Isilinganiso Sokubekwa Kwebhokisi Lemilayezo Engenayo nge-15%

ezemidlalo imoto ngaphambi ngemuva

Ukulethwa kwe-imeyili kuwubuwula. Angidlali. Sekuyiminyaka engaphezu kwengu-20 kepha sinamakhasimende we-imeyili angama-50 + akhombisa ikhodi efanayo ngokuhlukile. Futhi thina amashumi ezinkulungwane abahlinzeki bezinsizakalo ze-Intanethi (ISPs) bonke abanemithetho yabo ngokuqondene nokuphatha i-SPAM. Sinama-ESP anemithetho eqinile amabhizinisi okufanele ayilandele lapho enezela umuntu oyedwa obhalisile… futhi leyo mithetho ayikaze idluliselwe ku-ISP.

Ngiyawathanda ama-analogies, ngakho-ke ake sicabange ngalokhu.

imoto yezemidlalo

  • NginguDoug, ibhizinisi elakha izimoto zezemidlalo ezimangalisayo - imeyili yami.
  • UnguBob, iklayenti elifuna ukuthenga imoto yezemidlalo emangalisayo - ubhalisela i-imeyili yami.
  • Kufanele ngithumele imoto kuwe, ukuze ngithole othwala ongcono kakhulu engingamthola - umhlinzeki wami we-imeyili.
  • Ngikufaka njengomamukeli, kodwa engithumelayo akangikholwa. Kumele ngikufakazele ukuthi ubhalisile - ukhethe ukungena kabili.
  • Ophethe uthi kulungile futhi uletha imoto yezemidlalo emangalisayo endaweni yokugcina izimpahla - Ngichofoza ukuthumela nge-ESP yami.
  • Isitolo sigcina ngokuthi siyitholile - umyalezo utholwe ku-ISP yakho.

Yilapho kuba mnandi khona.

  • Uya endlini yokugcina impahla - iklayenti lakho le-imeyili.
  • Indawo yokugcina izimpahla ayinalo irekhodi lemoto yezemidlalo emangalisayo - ayikho ebhokisini lakho lokungenayo.
  • Ubheka yonke indawo bese ekugcineni uyithola ngemuva lapho kungekho muntu obheka khona - ikufolda yakho ye-SPAM.
  • Kufanele utshele indawo yokugcina izimpahla ukuthi ungalokothi ubeke ukudiliva kwakho kimi ngemuva - iphawulwe ngokuthi Akuwona Ugaxekile.
  • Imoto ishaywa ize ishayeke, ishoda ngamathayi ama-3, futhi injini ayizukuqala - iklayenti lakho le-imeyili alikwazi ukufunda i-HTML.

imoto yezemidlalo yaphahlazeka

Imboni yezemidlalo yezemidlalo ingitshelani?

  • Thatha isikhathi esiphindwe kahlanu ukwakha imoto yezemidlalo ebiza ihlaya evikela kakhulu ekulimaleni kokuthumela - I-Litmus hlola i-imeyili yakho.
  • Qasha umuntu wesithathu ukugada ingane futhi ubheke ukulethwa kwemoto yezemidlalo ngayinye emangalisayo kuwo wonke amaklayenti akho.

Ubuhlanya lobu.

Siyabonga okuhle ngokuqapha ukubekwa kwe-inbox

Sikhuphule Kanjani Isilinganiso Sethu Sokubekwa Kwebhokisi Lemilayezo Engenayo

Ngokweqiniso, senze ushintsho oluthile kudizayini yethu Martech Zone iphephandaba. Kanye nokuhlanza ikhodi, sengeze ama-podcast ethu wakamuva futhi sengeza isigaba mayelana nephephandaba ukuvula i-imeyili.

Umbono omubi. Izinga lethu lokulethwa kwe-imeyili kwababhalisile abafanayo ne-imeyili efanayo lehle ngo-15%. Kithina, leyo inombolo enkulu - amanye ama-imeyili angaba ngu-15,000 angagelezela kufolda ye-SPAM kunakuqala. Ngakho-ke bekufanele siyilungise. Inkinga bekufanele kube yilombhalo omile kuwo wonke ama-imeyili. Njengoba iphephandaba linokuthunyelwe kwethu kwakamuva kakhulu kwansuku zonke noma kwamasonto onke okukulo, ngazibuza ukuthi ngingawengeza yini umbhalo phezulu kwe-imeyili ebhale izihloko zeposi. Lokho kungenza umkhankaso ngamunye ube nesigaba esihlukile phezulu kwe-imeyili.

Ukufihla umbhalo, ngisebenzise amathegi wesitayela se-CSS ne-CSS emugqeni, ngabeka usayizi wombhalo ku-1px wamakhasimende we-imeyili angenangqondo angafihli umbhalo. Umphumela? Manje nginohlu olunamandla lokuthunyelwe okuvela kufasitelana lokubuka kuqala lamakhasimende e-imeyili kanye ne-imeyili ethunyelwa kumazinga ebhokisi lokungenayo langaphambilini.

Nali ishadi lamanani ethu wokulethwa kwebhokisi lokungenayo sisebenzisa ama-250ok. Uzobona ukuthi sehla kakhulu ekuqaleni konyaka bese sibuyela emuva ngemuva kweshumi.

isilinganiso sebhokisi lokungenayo le-imeyili

Kulungile, lolo shintsho oluyisiphukuphuku luthuthukise izinga lokungenayo kwami ​​nge-15%! Cabanga nge-imeyili efanayo ngqo, ngemigqa embalwa yombhalo elungisiwe umsebenzisi angakwazi nokuyibona.

Ukulethwa kwe-imeyili kuwubuwula.

Ngisenze kanjani isandulela esifihliwe?

Abantu abambalwa babuze ukuthi ngikwenze kanjani ngokoqobo okuqukethwe okunamandla ngaphakathi kwe-imeyili. Okokuqala, ngingeze le nkomba ye-CSS ngaphakathi kwamathegi wesitayela kusihloko se-imeyili:

.preheader {display: none! ebalulekile; ukubonakala: kufihliwe; ukukhanya: 0; umbala: okusobala; ukuphakama: 0; ububanzi: 0; }

Okulandelayo, kulayini wokuqala wokuqukethwe ngaphansi kwethegi yomzimba, ngibhale ikhodi ebuyisa izihloko zokuqala ezi-3, ngazifaka ngukhefana, ngazibeka phakathi kwesikhala esilandelayo:

namuhla Martech Zone Masonto onke!

Umphumela uyinto efana nale elandelayo:

Indlela Eyisiphukuphuku Engiyikhuphule Izinga Lokufakwa Kwebhokisi Lemilayezo Engenayo nge-0%, Yiziphi Izindlela, Amasu, Neziteshi Okufanele Abakhangisi Bagxile Kuzo Ngo-0, Liyini Ipulatifomu Le-Demand-Side (DSP)? kwiMartech Weekly yanamuhla!

Qaphela ukuthi ngingeze isitayela esenza umbala wefonti ube mhlophe ngakho-ke awubonakali noma ubonisiwe, nakumakhasimende angawunaki umbala, ngu-1px ngethemba lokuthi amancane azosibona.

I-PS: Sengikushilo iminyaka, kepha abahlinzeki bezinsizakalo ze-Intanethi kufanele baphathe okubhaliselwe hhayi abahlinzeki bezinsizakalo ze-imeyili. Kufanele ngikwazi ukubhalisa i-newsletter yami ne-Google futhi ngisebenzise abasebenzisi be-Gmail ukungena… futhi ama-imeyili ami kufanele athunyelwe ku-ibhokisi lokungenayo ngaso sonke isikhathi. Ingabe kunzima ukuhlekisa lokho? Impela… kepha izolungisa le nhlekelele. Futhi amaklayenti e-imeyili kufanele asuswe emakethe uma engawasekeli amazinga wesimanje we-HTML ne-CSS.

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