I-imeyili Marketing & AutomationI-Marketing Infographics

I-imeyili Yakho Yokugcina Nokuqedela Thumela Uhlu Lokuhlola!

Ayihluleki… cishe kanye ngeviki, ngithola i-imeyili enhle kubhokisi lokungenayo elibhalwe ukuthi %%FNAME%% noma ikholaji yezithombe ezingenalutho engenawo omunye umbhalo. Noma ngiyithola empilweni yami i-retina display enezithombe eziyindida. Noma ngiyivula kuselula yami futhi angikwazi ukuyifunda ngoba i-imeyili yeselula yayingaphenduli.

I-imeyili iyibhizinisi elibalulekile... iyisaziso sohlelo lokusebenza esisekelwe emvume ibhizinisi lakho elithola ukulishova ebusweni bomuntu obhalisile. Amabhokisi okungenayo e-imeyili agcwele, futhi wonke umuntu ufuna izaba zokudambisa umthwalo futhi azikhiphe ohlwini. Akuthathi okuningi ukuvinjwa, iphonswa kufolda ye-SPAM, iyasuswa ngaphambi kokuthi ivulwe, ikhishwe ohlwini - noma okubi kakhulu - kubikwe NJENGOGAXEKILE.

Ithimba lama-imeyili Monks liphinde futhi, kusuka kwizeluleko ku ukufaka ividiyo ku-imeyili kulokhu - a uhlu lokuhlola olunzulu lwabathumeli be-imeyili ukuhamba ngaphambi kokuchofoza ukuthumela!

Isikhathi sokuthi uthumele i-imeyili kubabhalisile bakho futhi uyesaba cindezela THUMELA ngoba awuqiniseki ukuthi usuthole kahle, kodwa ungakhathazeki ukuthi amaMonks azokusiza futhi! Ngamabhizinisi asho ukuthi azokwenza ukwandisa ukusetshenziswa kokumaketha kwe-imeyili, kubalulekile ukuba nohlu lokuhlola olucacile okufanele lulandelwe ngaphambi kokushaya okuthi THUMELA. Ngakho nakhu okuphelele kwakho!

Lolu hlu lwe-infographic nokuhlola luthatha ukuthi unomlayezo omuhle olungele ukuthumela... kodwa ngingancoma izinyathelo ezithile ngaphambi kokuthi uze ufike kuleli phuzu:

  • Ingabe okuqukethwe kwakho ufanelekile, ufanelekile, ulindelwe futhi ubalulekile kumbhalisi? Uma kungenjalo - ungathumeli!
  • Ingabe nguwe ukubuka kuqala kwe-imeyili uzoshayela obhalisile ukuze avule i-imeyili? Ukuqinisekisa ukuthi isihloko sakho, umbhalo wokubuka kuqala, nolwazi kuyaphoqa.
  • Ingabe umyalezo wakho unawo a ukubizela esenzweni okuqinile (I-CTA) lokho kucacile futhi kufushane?
  • Ingabe usebenzisa i-a enhle, isakhiwo esisabelayo kudivayisi yeselula noma ideskithophu?
  • Ingabe usebenzisa izithombe, izihloko, nezihlokwana ngempumelelo ababhalisile ukuskena umyalezo kalula?
  • Ingabe uhlolile futhi walungisa sipelingi neluhlelo lwelulwimi ngaphambi kokuyithumela?
  • Ngabe unayo ukuqinisekiswa kwe-imeyili ilungiselelwe kahle ukuthuthukisa ukubekwa kwebhokisi lokungenayo?

Uma usunenkundla efanele kanye nomlayezo omuhle, yisikhathi sokuhlola ngomzuzu wokugcina ukuze uqinisekise ukuthi i-imeyili yakho ithunyelwe ngendlela efanele!

Thumela I-imeyili Uhlu Lokuhlola

Nakuba le infographic yenza umsebenzi omuhle kakhulu wokukhiqiza uhlu lokuhlola lokudala nokuthumela i-imeyili, ungakhohlwa ukuqinisekisa ukuthi umhlinzeki wakho wesevisi ye-imeyili (ESP) ukuqinisekiswa kwe-imeyili ilungiselelwe kahle isizinda sakho sokuthumela! Ngaphandle kwalokho, i-imeyili yakho ingase ingafiki ebhokisini lokungenayo.

Ukusethwa komkhankaso we-imeyili

  1. Kusuka Ekhelini: Sebenzisa okubonakalayo ekhelini futhi ugweme ama-ID okuthi 'ungaphenduli'.
  2. Ku futhi Phendula Ku Ikheli: Setha okufanele Kuya faka amathegi okuhlanganisa futhi unikeze ikheli elifanele lezimpendulo.
  3. Umugqa wesihloko: Kugcine kuyaheha, kufushane, futhi kwenziwe kube ngokwakho.
  4. Ama-Analytics: Sebenzisa UTM umkhankaso ukuhlanganiswa ne-Google Analytics ukuze uthole imininingwane.
  5. Izinkinobho Zokwabelana Komphakathi: Faka izinkinobho zokwabelana komphakathi.
  6. Buka isixhumanisi se-inthanethi: Nikeza a Buka ku-intanethi isixhumanisi sokunikezwa okungcono.
  7. Inkinobho yokuzikhipha ohlwini: Yenza kucace isixhumanisi sokuzikhipha ohlwini.
  8. Ukuthobelana kwe-CAN-SPAM: Landela I-CAN-SPAM imithetho enolwazi lwekheli olunembile kunyaweni.
  9. Ukukhethwa Kohlu Nenhlanzeko: Gcina futhi hlanza i-imeyili yakho bhala njalo.
  10. Ingxenye: Hlukanisa uhlu lwakho ukuze uthole ukuqondisa okungcono.
  11. Ukusethwa Okuthandwa nguwe (Amathegi Anamandla): Sebenzisa futhi uhlole omaka abaguqukayo ukuze wenze kube ngokwakho.
  12. Umbhalo Ongenalutho & Ukufometha kwe-HTML: Thumela ama-imeyili ku i-HTML kanye namafomethi ombhalo angenalutho.
  13. Ukuhlolwa Kogaxekile: Bheka ukubekwa kwefolda yogaxekile.
  14. Hlela Ngesikhathi Nedethi Elungile: Hlela ama-imeyili ngendlela efanele.
  15. Nciphisa Inombolo Yama-imeyili Ngehora: Qinisekisa ukuthi u-throttling ukugwema izinkinga.

Ukuvumelana Kweklayenti Le-imeyili

  1. Ukuhlola Okuzenzakalelayo: Sebenzisa amathuluzi azenzakalelayo ukuhlola ukuhambisana.
  2. Ukuhlola Mathupha: Hlola mathupha ukusebenzisana kweklayenti le-imeyili.
  3. Hlola kumaklayenti e-imeyili adumile: Hlola amaklayenti adumile afana ne-Apple, i-Gmail, i-Outlook, njll.
  4. Ukuhlola Kuqala Kwebhokisi Lemilayezo Engenayo: Hlola ikheli lokusuka, ikheli lokuphendula, kanye nesihloko kubhokisi lakho lokungenayo.
  5. Amazwibela wombhalo: Nikeza ngombhalo wamazwibela omfushane wabasebenzisi beselula.
  6. I-imeyili Ephendulayo: Qinisekisa ukuthi i-imeyili iyaphendula kumadivayisi ahlukahlukene.
  7. Johnson Box: Faka i-Johnson Box ngendlela efanele.

Liyini Ibhokisi likaJohnson?

I-Johnson Box iyisithombe esincane noma isici sombhalo esivame ukubekwa phezulu kwe-imeyili yokumaketha noma ucezu lwemeyili eqondile. Inhloso yakhona ukubamba ukunaka komamukeli nokunikeza isifinyezo esisheshayo noma amazwibela okuqukethwe okuyinhloko noma ukunikeza ngaphakathi kwe-imeyili noma umthumeli. I-Johnson Box ivamise ukugqanyiswa ngombala ohlukile wangemuva noma umngcele ukuze igqame.

Izici ezibalulekile ze-Johnson Box zifaka:

  1. Okuqukethwe Kafushane: Iqukethe umbhalo omfushane nophoqelelayo oheha umamukeli ukuthi aqhubeke nokufunda i-imeyili noma umthumeli.
  2. Ukugqamisa: Ihlukile ngokubonakalayo kukho konke okuqukethwe, okwenza kube lula ukuyibona.
  3. Imininingwane yokunikezwa: Kungase kuhlanganise ulwazi mayelana nezaphulelo, amaphromoshini, noma izimemezelo ezibalulekile.
  4. Shayela Esenzweni: Ngokuvamile kufaka phakathi ukubizelwa esenzweni (I-CTA) noma isixhumanisi esikhuthaza umamukeli ukuthi athathe isinyathelo esengeziwe, njengokuchofoza isixhumanisi noma ukuthenga.

I-Johnson Boxes iyisici esivamile somklamo ezintweni zokumaketha ngoba zisebenza njengethuluzi elidonsa ukunaka futhi zingaba nomthelela omkhulu esinqumweni somamukeli sokuzibandakanya nokuqukethwe noma umnikelo owethulwe ku-imeyili noma umthumeli.

  1. Izixhumanisi Zokuhlola: Qinisekisa zonke izixhumanisi ezingaphakathi kwe-imeyili.
  2. Ukwenza okuthandwa nguwe: Hlola ukuthi omaka abafakiwe basebenza kahle yini.
  3. Amathegi Esithombe, Ukunikezwa Kwesithombe: Qinisekisa amathegi ahlukile kanye nokunikezwa kwesithombe.
  4. Phinda uhlole Ukuthobela kwe-CAN-SPAM: Qinisekisa ukuthobela imithetho ye-CAN-SPAM.
  5. Hlola Umbhalo Ongenalutho Nokufometha kwe-HTML: Qinisekisa ukuboniswa okulungile kwazo zombili izinguqulo.
  6. Ubufakazi: Buyekeza okuqukethwe ngamaphutha, ithoni, nobude.

Khumbula ukubuyekeza kahle i-imeyili yakho ngaphambi kokuyithumela ukuze uqinisekise ukuthi ihlangabezana nalezi zindlela zokunquma. Sikufisela inhlanhla ngomkhankaso wakho wokumaketha nge-imeyili!

The uhlu lokuhlola ikuhambisa ekulethweni kwe-imeyili, ukusebenzisana kweklayenti le-imeyili, ukuhlola kuqala kwebhokisi lokungenayo, nokuvula ukuhlola kuqala ukuze uqinisekise ukuthi yonke into ibukeka iyinhle futhi isebenza ngaphambi kokuba uthumele!

Thumela I-imeyili Uhlu Lokuhlola Kuma-imeyili Izindela

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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