Ukukhangisa OkuqukethweI-Social Media & Influencer Marketing

Ingabe I-Emojis Iyasebenza Ekuxhumaneni Kwakho Kwezokumaketha?

Angithengiswa ngokusebenzisa ama-emoji (imifanekiso eyisithombe-mzwelo). Ngithola ama-emoji ndawana thize phakathi kwezinqamuleli zombhalo nokuthukana. Mina ngokwami ​​ngithanda ukuwasebenzisa ekupheleni kokuphawula okubhuqayo, ukuze nje ngazise umuntu ukuthi angifuni angishaye ebusweni. Nokho, ngicophelela kakhulu lapho ngiwasebenzisa esimweni sebhizinisi.

Yini i-Emoji?

I-Emoji igama elisuselwa ku-Japanese, lapho e (絵) kusho isithombe futhi moji (文字) kusho uhlamvu. Ngakho-ke, i-emoji ihumusha kumlingiswa wesithombe. Lezi yizimpawu ezincane zedijithali ezisetshenziselwa ukuveza umbono noma imizwa ekuxhumaneni ngogesi. Seziyingxenye yokuxhumana okuku-inthanethi nokusekelwe emibhalweni, okungeza isici esibonakalayo ukuveza imizwa noma imiqondo.

Bese Yini I-Emoticon?

Isithombe-mzwelo isimo sobuso esakhiwe izinhlamvu zekhibhodi, ezifana :).

Ama-emoji abe yingxenye yolimi lomuntu lwansuku zonke. Eqinisweni, Umbiko we-Emoji ka-2015 we-Emogi Research uthole ukuthi ama-92% wabantu abaku-inthanethi basebenzisa ama-emojis, kanti ama-70% athi ama-emojis abasizile ukuveza imizwa yabo kahle kakhulu Ngo-2015, Isichazamazwi se-Oxford waze wakhetha i-emoji njengezwi lonyaka! ?

Kodwa asetshenziswa ngempumelelo abanye abathengisi! Imikhiqizo ikhulise ukusetshenziswa kwama-emoji ngo-777% kusukela ngoJanuwari 2015.

Ukusetshenziswa Kwe-Emoji Kwezokuxhumana Zokuthengisa

Ama-Emojis angaba yithuluzi elibalulekile ku-Business-to-Consumer (B2C) kanye Nebhizinisi-kuya-Ibhizinisi (B2B) ukuxhumana, kodwa ukusetshenziswa kwazo kufanele kuhambisane nesimo kanye nezethameli.

Ukusetshenziswa kwe-Emoji ku-B2C

  1. Imikhankaso Yokumaketha Nezokuxhumana: Ama-emoji angenza okuqukethwe kuhehe futhi kuhlobane. Zisebenza kahle kokuthunyelwe kwezokuxhumana, ezikhangisweni, nasekukhangiseni nge-imeyili ukuze udonse ukunaka nokudlulisa imizwa noma imiqondo ngokushesha.
  2. Insizakalo yekhasimende: Esetshenziswa ngobuhlakani ekusekelweni kwamakhasimende, ama-emoji angenza ukusebenzelana kuzwakale okomuntu siqu futhi kunobungane.
  3. Ubuntu bomkhiqizo: Ama-Emoji angasiza ukuveza ubuntu bomkhiqizo, ikakhulukazi uma umkhiqizo uqondise abantu abasha noma usebenza embonini ekhululekile.

Ukusetshenziswa kwe-Emoji ku-B2B

  1. Ama-imeyili Ochwepheshe Nemilayezo: Kuzilungiselelo ze-B2B, ama-emoji kufanele asetshenziswe kancane. Angaveza ukuvuma noma ukuvumelana ngobuqili, kodwa ukusebenzisa ngokweqile noma ukusetshenziswa ezimweni ezibucayi kungabonakala njengokungahloniphi.
  2. Ukuxhumana Kwezokuxhumana: Ezinkundleni zokuxhumana ze-B2B, ama-emoji angasetshenziswa ukwenza okuthunyelwe kuhehe, kodwa kubalulekile ukugcina ithoni yobungcweti.
  3. Ukuxhumana kwangaphakathi: Ngaphakathi kwamathimba, ama-emoji angasiza ekukhanyiseni ithoni yokuxhumana kwangaphakathi futhi ephule ngempumelelo imigoqo ekusebenzelaneni okungahlelekile okungatheni.

I-Emoji Sebenzisa Imikhuba Engcono Kakhulu

  • Qonda Izithameli: Ama-emoji kufanele ahambisane nokulindelwe kanye nokuthandwayo kwezithameli eziqondiwe.
  • Umongo Ungukhiye: Ama-emoji afaneleka kakhulu okuqukethwe okungakahleleki nokuqhutshwa ukukhangisa. Emadokhumeni asemthethweni noma ekuxhumaneni okubucayi, ngokuvamile akufanelekile.
  • Ukuzwela Kwamasiko: Qaphela umehluko wamasiko ekuhumusheni ama-emoji athile.
  • Ukuhambisana Nezwi Lomkhiqizo: Ama-emoji kufanele ahambisane nezwi kanye nethoni yomkhiqizo.

Ama-Emoji angathuthukisa ukuxhumana kuzimo ze-B2C ne-B2B ngokwengeza ubuntu nokujula kwemizwelo, kodwa kufanele asetshenziswe ngobuhlakani nangokuqondana nezethameli nethoni yokuxhumana.

Ingabe Likhona I-Emoji Standard?

Yebo, kukhona indinganiso yama-emoji eqinisekisa ukuvumelana kuzo zonke izinkundla namadivayisi ahlukene. I I-Unicode Consortium igcina leli zinga. Nansi indlela esebenza ngayo:

  1. I-Unicode Standard: I-Unicode Consortium ithuthukisa i-Unicode Standard, ehlanganisa isethi yamaphoyinti ekhodi yohlamvu ngalunye, okuhlanganisa nama-emoji. Leli zinga liqinisekisa ukuthi umbhalo (okuhlanganisa nama-emoji) othunyelwe usuka kudivayisi eyodwa uboniswa ngendlela efanele kwenye idivayisi, kungakhathaliseki inkundla, isistimu yokusebenza, noma uhlelo lokusebenza.
  2. Izinguqulo ze-Emoji:
    I-Unicode ikhipha izinguqulo ezintsha ngezikhathi ezithile, ngokuvamile kufaka phakathi ama-emoji amasha. Inguqulo entsha ngayinye ye-Unicode Standard ingase yengeze ama-emoji amasha noma iguqule akhona kakade.
  3. Imiklamo Ecacisiwe Yenkundla: Nakuba i-Unicode Consortium inquma ukuthi i-emoji ngayinye imelelani (njengokuthi “ubuso obumomothekayo” noma “inhliziyo”), idizayini yangempela ye-emoji (umbala, isitayela, njll.) inqunywa inkundla noma umkhiqizi wedivayisi (njenge-Apple, Google, Microsoft ). Yingakho i-emoji efanayo ingabukeka ihlukile ku-iPhone kunedivayisi ye-Android.
  4. Ukuhambisana Kwemuva: Ama-emoji amasha engezwa njalo, kodwa amadivayisi amadala noma amasistimu angase angasekeli ezakamuva. Lokhu kungaholela ekutheni umsebenzisi abone isithombe sesimeli (njengebhokisi noma uphawu lombuzo) esikhundleni se-emoji ehlosiwe.
  5. Ukuhambelana kwe-Cross-Platform: Izinkundla eziningi zilwela ukulondoloza ukuhambisana ne-Unicode Standard, kodwa kungase kube khona ukuhluka kokuthi ama-emoji athile atolikwa noma aboniswa kanjani.
  6. Izimpawu Zezinkomba Zesifunda: I-Unicode iphinda ihlanganise nezimpawu zezinkomba zesifunda, ezivumela ukubhalwa ngekhodi kwama-emojis efulegi emazweni.

Ukwamukelwa kwe-Unicode Standard yizinkampani ezinkulu zobuchwepheshe kuqinisekisa izinga eliphezulu lokufana nokusebenzisana ekusetshenzisweni kwama-emoji kuzo zonke izinkundla ezihlukene, izinhlelo zokusebenza, namadivayisi.

Izibonelo Zokumaketha Kwe-Emoji

Le infographic evela eSignal ihamba ngezibonelo eziningi zokusetshenziswa. IBud Light, Saturday Saturday Live, Burger King, Domino's, McDonald's, kanye neTaco Bell bafake ama-emoji ekuxhumaneni kwabo kwezokumaketha. Futhi kuyasebenza! Izikhangiso ezinikwe amandla i-Emoji zikhiqiza amazinga wokuchofoza okungama-20x ngaphezulu kwezinga lomkhakha

Isiginali ibuye ichaze ezinye zezinselelo ngama-Emoji. Bheka i-infographic engezansi! ?

Ukumaketha kwe-Emoji

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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