I-Social Media & Influencer Marketing

Esingakufunda kuKanye, Taylor noBeyonce

Namuhla ngikhulume neqembu lama-CIO emcimbini weTechnet. Njengoba ngangilungiselela inkulumo futhi ngilungiselela ukwethulwa kwami ​​kweqembu, ngangifuna ukushaya umyalezo ekhaya wokuthi izinsuku zokuphatha sezisemuva kwethu. Umsebenzi wethu manje njengabachwepheshe bezobuchwepheshe kanye nabamakethi ukunika amandla ubuchwepheshe nokuyisebenzisa ukuze ithonye abanye. Asisakwazi ukulawula ingxoxo.

The isithombe kusuka kuJason Decrow we-Associated Press uthi konke. U-Kanye West uhlala ezweni lapho ekhululekile ukuveza obala umbono wakhe. Ngaphandle kokubheka isikhathi sakhe esidelelayo nobuhlungu okungenzeka kububeke kuTaylor Swift… UKanye wenza lokho esiyikho sonke khulula ukwenza kulezi zinsuku. Lesi yisifundo kithina sonke. Siphila ezweni lapho noma ngubani wethu engagxumela khona esiteji futhi akhulume okucabangayo. Sonke sinemakrofoni (abanye bethu banezixuku ezinkulu kunezinye).

Noma ngabe kukuhle noma kukubi, yilokhu izinkampani ezesaba kakhulu imithombo yezokuxhumana… ukulahlekelwa ukulawula. Okuxakayo ukuthi, esikhundleni sokuyesaba, bangayisebenzisa. Impendulo kaBeyoncé ekuqhumeni kukaKyan bekungukunikeza uTaylor Swift umbhobho ngesikhathi ukwamukelwa kukaBeyoncé futhi amvumele ukuthi aqede inkulumo yakhe yokwamukela. UBeyoncé ovumela uTaylor ukuthi asebenzise isikhathi sakhe wayenomusa omkhulu futhi akungabazeki ukuthi uBeyoncé uzokhunjulwa ngokungazidli kwakhe. Ngenkathi bekungeyona into ehleliwe yobudlelwano bomphakathi, bekukhazimula nokho.

Ibhizinisi lakho lizongena ku-Kanye kungekudala. Ungafihla, ungaphenduli, noma wenze okuthile okumangazayo… usebenzise ithuba lokwenza okuthile okwenza ugqame. Angikukhumbuli kahle okwashiwo uKhan, ngaphandle kokuthi “Imma let you finish”. Angiyikhumbuli inkulumo yokwamukela kukaTaylor. Angisayikhumbuli ngisho nevidiyo kaTaylor. Umbono ohlala njalo esiqeshini sonke, ngokombono wami, ubeyimpendulo kaBeyoncé.

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Esikhundleni sokukhubazeka ngokwesaba, izinkampani kufanele zibheke ukuthi zingabanika kanjani amandla futhi babe nomthelela kwabanye ngokusebenzisa izinkundla zokuxhumana. Bese futhi, mhlawumbe bekungubo nje. Ukudalulwa okugcwele: Bengicabanga ukuthi ividiyo kaBeyoncé bekufanele nayo ithole lo mklomelo.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.
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