Ukuzibandakanya Akusona Isikhombi Sokusebenza Kokumaketha Kokukhangisa Kwezinkampani Eziningi

Amazwana weWebhusayithi nokuzibandakanya akuyona i-KPI yokumaketha

Awungikholwa? Ingabe inkampani yakho yenza malini ngokuphawula? Yimalini inkampani yakho eyenzayo kulabo bantu abaphawulayo? Yimalini inkampani yakho eyenzayo kubantu abaphawula kokuthunyelwe kwakho ezinkundleni zokuxhumana?

Mhlawumbe akekho.

Ukuzibandakanya, njengoba kulinganiswa ngamazwana noma ukubamba iqhaza, is umbhedo wenqwaba yamabhizinisi. Abaningi Ochwepheshe izowenza wonke la ma-metric we-oddball, isho ukuthi ngandlela thile izohola imali, njengokukhipha unogwaja esigqokweni. Laba yibo labafana abakhangise izikhangiso zophaphethi bama-sock kwizikhangiso ze-Super Bowl zezinkampani eziphelelwe yibhizinisi.

Ngabe kukhona okufakazele ukuhlangana kunoma iyiphi indawo yezokuxhumana noma ibhulogi efakazele ubudlelwane obuqondile phakathi kokuguqulwa nokuphawula? Ezingosini engizibonile, imibono ibhalwe ngabantu okungenzeka ukuthi ngeke bathenge… abangani, osebenza nabo, abaphikisi nabantu abazama ukwakha igunya eliku-inthanethi. Kuzo zonke, akungabazeki ukuthi omunye wabo angathenga.

Ukubandakanyeka akumele kulinganiswe kumazwana noma kuzimpendulo zemidiya yokuxhumana nabantu ngaphandle kokuthi ukwazi ukuhlanganisa lokho kuxhumana ngqo nemali engenayo elandelayo. Amazwana nengxoxo akufanele neze kube yimethrikhi yempumelelo yebhizinisi ngaphandle uma ungafakazela ukuthi ziyazithinta izilinganiso zakho zokuguqulwa.

Okungafani: Idumela eliku-inthanethi

Inzuzo eyodwa engaqondile ivela kuzimpendulo ezinhle ezinkundleni zokuxhumana, ezingathuthukisa idumela lebhizinisi lakho online - futhi ekugcineni liholele abanye abathengi noma amabhizinisi ukuthi athenge kuwe ngokususelwa kulelo dumela. Lokho kuncoma nezincomo kuyigolide elicwengekileyo… kepha imvamisa kunzima kakhulu ukukwenza emithonjeni yezokuxhumana.

Ngabe ufuna ukuba wahlanganyela namakhasimende akho? Yebo! Umbuzo uthi: Ngabantu abathi kukhona wahlanganyela empeleni amakhasimende? Mhlawumbe hhayi!

Angizami ukukhombisa ukungabi nhlonipho noma ngisuse ekwaziseni enginakho ngalabo ababamba iqhaza kubhulogi lami. Ngithanda imibono! Ukuphawula kungukuqukethwe okwenziwe ngumsebenzisi engikholelwa ukuthi nakho kuyasiza ekugcineni amakhasi ami ephila engxoxweni nasezinjini zokusesha. Lokho kusho ngokungaqondile imali kimi ngoba ngingaveza ukuhlobana okuqondile phakathi kwamazwana enombolo nenombolo yezikhangiso ezichofoziwe.

Awunayo incwadi, noma kunjalo. Uqhuba ibhizinisi.

Ngakho-ke Kuyini Ukuzibandakanya?

Ukubandakanya yingcingo, isicelo sedemo, ukulanda okubhalisiwe, isicelo sesiphakamiso… noma ukuthenga kwangempela. Ukubandakanya yinoma yimuphi umsebenzi ongabangelwa ngqo yimali engenayo ekhishwa ubukhona bakho ku-inthanethi.

Uma inkampani yakho izolinganisa ukusebenza kwebhulogi yakho, udinga ukubala okuyiqiniso Buyisela Ekutshalweni Kwezimakethe:

I-ROMI = (Ukuguqulwa * Imali engenayo) / (Ingqikithi Yezindleko Zamandla + Izindleko Zonke Zepulatifomu)

Masihlukane nalokhu lwekucocisana hocus-pocus bese uqala ukukhuluma ngemethrikhi yangempela yempumelelo… inkampani yakho yenza malini ngemizamo yayo yokumaketha edijithali.

Akunzima kangako. Isibonelo esisodwa ukuvuma kukaDell kwakamuva ukuthi bakwazile ukusebenzisa i-Twitter ngemali engaphezulu kwe- $ 1,000,000!

Kala ini ukubalwa! Uma inkampani yakho isebenza kumasu ezokuxhumana nabantu, lokho kumnandi. Thembeka, ube sobala, uvule indlela yokuxhumana kulokho okulindele (imvamisa izisesheli) bese ulinganisa umthelela wokusebenza kwakho kanzima… ngokheshi!

One comment

  1. 1

    Kunzima impela ezinkampanini ukukala ukuzibandakanya nokho. Njengoba iningi labo liqasha umuntu ozoqhuba imikhankaso yakhe yenhlalo (i-twitter, i-myspace, i-facebook, njll) kungenzeka bangazi ukuthi bazolinganisa ini. Uma umeluleki we-whiz bang ethi uyasebenza, kufanele kube okulungile? Ngemuva kwakho konke ulokhu esho ukuthi kuhamba kahle kanjani nokuthi kufanele sicabange ukukhulisa isabelomali sethu sesikhangiso.

UCABANGANI?

Le sayithi isebenzisa i-Akismet ukunciphisa ugaxekile. Funda ukuthi idatha yakho yokuphawula isetshenziswa kanjani.