Izibalo nokuhlolaAmavidiyo Wokumaketha NokuthengisaUkumakethwa Kwamaselula NethebulethiI-Social Media & Influencer Marketing

Izici zePlatform ze-Enterprise Social Media Marketing

Uma uyinhlangano enkulu, kunezici eziyisithupha ezibucayi zesoftware yebhizinisi oyidingayo njalo:

  • Izigaba Ze-akhawunti - mhlawumbe isici esiceliwe kakhulu sanoma iyiphi inkundla yebhizinisi yikhono lokwakha izigaba ze-akhawunti ngaphakathi kwesixazululo. Ngakho-ke, inkampani engumzali ingashicilela egameni lomkhiqizo noma i-franchise engaphansi kwayo, ifinyelele idatha yabo, isize ekukhipheni nasekuphatheni ama-akhawunti amaningi, futhi ilawule ukufinyelela.
  • Izinqubo Zokugunyazwa - izinhlangano zebhizinisi ngokuvamile zinezingqimba zokugunyazwa ukubhekana nokulandelana kwezomthetho, okulawulayo, nokubambisana kwangaphakathi. Isibuyekezo senkundla yezokuxhumana, isibonelo, singasuka kozakwethu siye kumklami wezithombe, siye kumphathi, siye kwezomthetho, sibuyele kumhleli, sidlulele kumshicileli. Ukwenza lokhu kukhishwa nge-imeyili noma amaspredishithi kungaphuma ekulawuleni
  • Ukuhambisana, Ukuphepha, izingodo, nezipele - Ezinkampanini ezilawulwa kakhulu noma zomphakathi, ezokuphepha zibaluleke kakhulu ngakho-ke amapulatifomu adingeka kakhulu ukuba enze izinqubo zokucwaninga ezivela eceleni, futhi abe nezinqolobane zangaphakathi nezipele zomsebenzi ngaphakathi kohlelo.
  • Ukungena Okukodwa (I-SSO) - Izinkampani zifuna ukulawulwa kwangaphakathi kwezicelo ezingena ngemvume ukuze zingene endaweni yesikhulumi ngokujwayelekile ziphathwa ngomnyango we-IT noma ngeplatifomu yehhovisi labo.
  • Izilawuli Zokufinyelela - Izindima nezimvume zibalulekile kwisoftware yebhizinisi ukuqinisekisa ukuthi othile akakwazi ukudlula izinqubo ezivunyelwe noma enze izenzo angagunyaziwe ukuzenza.
  • Izivumelwano Zezinga Lezinsizakalo (I-SLA) - Esimeni somhlaba wonke, isikhathi sokufika sibalulekile ngakho-ke i-SLA okuvunyelwene ngayo ngokuvamile idingeka ukuthi isayine inkontileka nanoma iyiphi inkundla yebhizinisi. Futhi, ukulungiswa nesikhathi sokuphumula kudalulwa esidlangalaleni ukuze kuqinisekiswe ukuthi akuphazamisi ukusebenza.
  • Ukusekelwa kweLimi Lama-Multi - Siphila emnothweni womhlaba wonke, ngakho-ke ikhono lokusekela izilimi eziningi ngaphakathi komsebenzisi wesikhulumi kanye nokushicilela ngezilimi eziningi kubalulekile. Ngeshwa, izilimi ezisuka kwesokudla ziye kwesokunxele zivame ukucatshangelwa ngemuva njengoba amapulatifomu esikala bese kuba nzima ukubuyela emuva uphinde wenze isisombululo kabusha.
  • Indawo Yesikhathi Esiningi - Ungamangala ukuthi izinkampani ezisencane zingazinaki kanjani izindawo zesikhathi lapho kushicilelwa ezokuxhumana. Ngaphandle kokusetha umkhawulo wesikhathi womsebenzisi ngamunye ngaphakathi kwipulatifomu, ungahlela ukuxhumana kwakho okubhekiswe endaweni yesikhathi yethagethi okuyiwa kuyo? Izinkampani eziningi zinezilungiselelo zesikhathi esine-akhawunti ebanzi kunokufaka izindawo zesikhathi kuyo yonke indawo.
  • Ukuhlanganiswa - Izindlela Zokusebenza Zokuhlela (Ama-API) kanye nokuhlanganiswa okukhiqiziwe kwamanye amasistimu kubalulekile ukuze kuzenzekele, ukufinyelela idatha, kanye nokubika ngesikhathi sangempela.
  • Insurance - Siphila ezweni elinenkani, ngakho-ke imfuneko yokuthi ipulatifomu inomshuwalense owanele wokumboza noma yiziphi izimangalo zomthetho nayo iyadingeka ngaphakathi kwamapulatifomu wesoftware yebhizinisi. Mhlawumbe ipulatifomu ligqekeziwe futhi kwavela amacala avela kumakhasimende wokugcina… umhlinzeki wakho angabophezeleka ukukhokha izindleko.

Faka amapulatifomu ezokuxhumana nabantu

Okukodwa okungenhla kudinga ukufakwa kupulatifomu yakho yezokuxhumana uma uyinkampani yebhizinisi. Ama-Social Media Platform ngokuvamile anezici ezilandelayo:

  • Inqubo Management - Ikhono lokuqalisa ukulandelana kusuka eqenjini elilodwa labasebenzisi ngaphakathi kwesistimu liye kwelinye kubalulekile. Umsebenzisi ngamunye unezindima nezimvume zakhe ezikhawulela amakhono abo Izibonelo:
    • Umkhiqizo wakho ukhulunywa ku-inthanethi (umakiwe noma ngaphandle kokumakwa). Ngabe isicelo singadluliselwa ekuthengisweni uma kungumbuzo walokho okulindelwe? Ukuxhaswa kwamakhasimende uma kuyinkinga yamakhasimende? Ukumaketha uma kuyisicelo semidiya?
    • Unehlelo lomkhankaso olufaka ukushicilelwa komphakathi ngezinsuku zokugcina ezibekiwe. Ingabe ipulatifomu yakho yemidiya yokuxhumana nabantu iyaqala futhi isebenze emgqeni ohamba ngethimba lakho lokuqukethwe, kuya kugrafu yakho noma kwithimba lamavidiyo, eqenjini lakho elisemthethweni noma elilawulayo, kuze kuvunyelwe futhi kuhlelwe?
  • Ukuhlela Namakhalenda - Ezingeni lebhizinisi kanye ne-subaccount, ungakwazi yini ukuhlunga kalula futhi ugcine ikhalenda lakho lezokuxhumana bese unikeza imisebenzi?
  • Ukulalelwa Komphakathi Nokuhlaziywa Kwemizwa - Ezingeni lebhizinisi kanye ne-subaccount, ungayisebenzisa yini imikhankaso yokulalela umphakathi yabantu, imikhiqizo, kanye nezimboni kanye nokuhlaziywa kwemizwa? Ungakwazi yini ngokushesha ukuhambisa izicelo ngaphakathi ukuze wazise iqembu elifanele ukuthi liphendule? Ungabika ngemizwa ngokuhamba kwesikhathi ukuqinisekisa ukuthi ulondoloza ubudlelwane obuhle namakhasimende akho?
  • Ukuhlanganiswa - Ungasebenza ngaphakathi kwepulatifomu emaphakathi ukuxhumana, ukuthumela imiyalezo, nokushicilela ngesiteshi ngasinye semidiya yezokuxhumana kanye ne-akhawunti oyiphethe ezingeni lebhizinisi noma le-subaccount? Ungabuyisa idatha emuva ekusekelweni kwamakhasimende noma ohlelweni lwakho lobudlelwano bamakhasimende uma kunezicelo? Ungakwazi yini ukusunduza imibuzo yokuthengisa ohlelweni lokusiza ukukhomba amathuba kanye nokuxhuma amachashazi phakathi kwemikhankaso nokunakekelwa kokuthengisa?
  • Ukuhlanganiswa Kohambo - Uyakwazi ukunika amandla izingcingo zohambo lwamakhasimende omnichannel nemicimbi ngomsebenzi wezokuxhumana oxhumana naye njengento enikelayo?
  • Ukufunda komshini - Ukusetshenziswa kwe-AI ukuthola ukuqonda okujulile kulo lonke uphawu, izingxoxo online, ukuzibandakanya nemiyalezo ethile (amagama angukhiye, izithombe), kanye nethuba lokutholwa, i-upsell, noma ukugcinwa.
  • Ukubika kanye namaDeshibhodi - Kuwo wonke umsebenzi, ungadala imibiko eqinile ezingeni lenkampani nelama-akhawunti angakwazi ukusefa kalula, ahlukaniswe, bese uqhathaniswa nomsebenzi kuyo yonke imikhankaso, izinkathi noma isikhathi esithile?

Lezi zici zengezwa kuzici zakho ezijwayelekile zemidiya yokuxhumana nabantu ezenza i-automation isebenze, isebenze kahle, ishejule nokwenza ikhalenda yemizamo yakho yezokuxhumana.

I-Salesforce Social Studio

salesforce social studio

I-Salesforce Social Studio iyingxenye yomndeni wakwaSalesforce Marketing Cloud futhi inikeza zonke izici ezidingekayo ze-Enterprise Social Media Management, okuhlanganisa:

  • Administration - ukuphatha abasebenzisi kanye nokufinyelela kuyo yonke imikhiqizo ye-Salesforce.
  • Shicilela - ikhono lokuhlela nokushicilela kuma-akhawunti amaningi neziteshi.
  • Zibandakanye - ikhono lokwengamela nokujoyina izingxoxo, bese ucubungula ukugeleza komsebenzi kube isevisi noma ukuthengisa.
  • Hlaziya - qapha futhi ulalele ama-akhawunti omnikazi futhi uthole ukuqonda kuyo yonke inkundla yezokuxhumana ngamagama angukhiye nemizwa.
  • Ukuhlakanipha okungekhona okwangempela (AI) - I-Salesforce Einstein ingasetshenziselwa ukuhlukanisa ngokuzenzakalelayo izithombe ngezici ukuze uthole imininingwane ejulile ngokuzibandakanya.

I-Salesforce Social Studio

Yini i-Best Enterprise Social Media Platform?

Akuwona wonke amapulatifomu ezokuxhumana nabantu enziwa ngayo yonke into oyibona ibhalwe ngenhla. Bengihlala ngikhuthaza amaklayenti ami ukuthi adlule ngokulandelana kwezinyathelo lapho ukutshala imali kwezobuchwepheshe bokumaketha lokho ngokuvamile akufaki ukuthandwa kwepulatifomu, imiklomelo yayo, noma ukuqashelwa kwayo ngamafemu wezinkampani zangaphandle.

  1. Qala ngemigomo yakho - yini ozama ukuyizuza ngenkundla yezokuxhumana? Qonda i- inkinga, umthelela wayo enhlanganweni yakho, kanye nenani elinganikezwa yisixazululo esikhulu. Lokho kungafaka ukonga kokuzenzakalela kwangaphakathi, ukwenza izinqumo okungcono ngedatha yesikhathi sangempela, noma ukukhuphula ukugcinwa ngenxa yokubona umuzwa ongcono wamakhasimende.
  2. Nquma Izinsizakusebenza Zakho - yiziphi izinsiza zangaphakathi (abantu, isabelomali, nomugqa wesikhathi) okufanele uye endaweni entsha? Ingabe unalo isiko lokutholwa? Ingabe unalo iqembu elingakwazi ukubhekana nengcindezi yokufunda nokuthuthela ohlelweni olusha?
  3. Thola Izinqubo Zamanje - hlola amaqembu akho angaphakathi kusukela kubaphathi kuye kubasebenzi ababheke amakhasimende akho ezinqubweni zenkundla yezokuxhumana onazo njengamanje. Qonda ukuthi ukukhungatheka kukuphi kanye nokwazisa ngezinkundla zamanje nezinqubo. Lokhu kuzoqinisekisa ukuthi ukhetha isixazululo esizothuthukisa imizamo yenhlangano kunokuba ilimaze. Lokhu kungenziwa kube uhlu lokuhlola oluhlukile lokuhlola inkundla yakho elandelayo yenkundla yezokuxhumana.
  4. Hlola Abathengisi Bakho - Qhathanisa izinsiza zakho nezinqubo kumthengisi ngamunye futhi uqinisekise ukuthi ihlangabezana nawo wonke amakhono akhona owadingayo. Kungase kube nezinqubo ezidinga ukulungiswa phakathi nokusetshenziswa noma ukufuduka… kodwa zama ukukhomba ukuthi uzoyenza kanjani inqubo ngayinye ngemininingwane eminingi ukuze unciphise ingcuphe yokutholwa.
  5. Linganisa Ithuba – Uma utshala imali ezinkundleni ezahlukene, ngokuvamile bazoba nezici ezintsha ezinikeza ithuba lokuthuthukisa imbuyiselo yakho ekutshalweni kwezimali kobuchwepheshe.

Ukuhambisa imizamo yakho yemidiya yezenhlalo endaweni yesikhulumi esisha kungaba utshalomali olunomvuzo omangalisayo ekuthengisweni kwedijithali nemizamo yokumaketha yenkampani yakho. Khetha ngokuhlakanipha… futhi unganqikazi ukusebenza ne umcebisi noma umhlaziyi owazi kahle lo mkhakha futhi ongakusiza uhlole futhi ukhethe umthengisi wakho olandelayo.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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