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Uhlu Lokuhlola: Ungawuphromotha Kanjani Futhi Nini Ngokuphumelelayo Umcimbi Wakho Kumithombo Yezokuxhumana

Ukuhlela nokwenza ukukhangisa komcimbi ngempumelelo ezinkundleni zokuxhumana kudinga isu nokusebenza okucophelelayo. Ukuqinisekisa ukuthi umcimbi wakho ufinyelela amandla awo aphelele, nawu umhlahlandlela ojulile ohlanganisa izingxoxo zangaphambilini namasu angeziwe okukusiza ukuthi ukhulise imizamo yakho yenkundla yezokuxhumana.

  1. Hlaziya Iqembu Lakho Eliqondisiwe: Ngaphambi kokungena kumaqhinga okukhangisa, kubalulekile ukuqonda izethameli zakho ozihlosile. Yenza ucwaningo olunzulu ukuze uhlonze izibalo zabantu abangaba khona, izinto ozithakaselayo, nezinto ozikhethayo. Lokhu kuqonda kuzoshintsha imiyalezo yakho kanye nokukhetha kwakho izinkundla zokuxhumana.
  2. Chaza Izinzuzo Zokuhambela: Khuluma ngenani nezinzuzo zokuhambela umcimbi wakho. Gqamisa lokho abahambele umcimbi abazokufunda, ukuthi bazoxhumana nobani, nokuthi kungaba nomthelela kanjani ekukhuleni kwabo siqu noma kobungcweti. Sebenzisa okubonakalayo okuphoqayo kanye nemiyalezo ukuze udlulisele lezi zinzuzo.
  3. Izinto zokwakha zoxhaso: Ngesikhathi esifanayo nokuqukethwe kohambele, ungase ufune ukufaka namathuba okukhangisa, okuhlanganisa ukwamukela (I-SWAG) izikhwama, izimpawu, uxhaso olunezigaba, namanye amathuba ozakwethu athuthukisa imali engenayo futhi akhe inani elingeziwe labahambele umcimbi wakho.
  4. Khetha amanethiwekhi wakho wokuxhumana nomphakathi: Ngokuya ngemboni yakho kanye nezethameli eziqondiwe, ezinye izinkundla zokuxhumana zingasebenza kangcono kunezinye.
NetworkIzinzuzoAmathiphu
FacebookYabelana ngezibuyekezo zomcimbi, bandakanya abalandeli, futhi udale amakhasi omcimbi. Khomba imilayezo eya emaqenjini athile usebenzisa iphromoshini ekhokhelwayo.Dala ikhasi lomcimbi elinayo yonke imininingwane, umaka izipikha noma izihambeli ezikhethekile, futhi ukhuthaze ama-RSVP.
InstagramAmabhrendi athola ukuzibandakanya okuningi kule nkundla yezokuxhumana egcwele izithombe.Sebenzisa okuthunyelwe okukhangayo, izindaba, futhi udale ukubala komcimbi usebenzisa Izindaba ze-Instagram.
I-LinkedInIlungele i-B2B nenethiwekhi yezimboni, ilungele izindaba zenkampani nezimemezelo zomcimbi.Yabelana ngezibuyekezo zomcimbi kokuthunyelwe kochwepheshe futhi uhlanganyele nokuqukethwe okuhlobene nomkhakha.
SnapchatFaka isikhalazo kuzithameli ezincane ngokwakha ubukhona ku-Snapchat.
TikTokInkundla yevidiyo yefomu elifushane ilungele ukudala amazwibela omcimbi ahehayo.Dala amavidiyo amafushane, adonsa ukunaka akhombisa amaphuzu avelele emicimbi.
TwitterSebenzisa okuthunyelwe kanye ne-hashtag yomcimbi ukuze wakhe injabulo ngaphambi naphakathi komcimbi wakho.Dala ama-hashtag aqondene nomcimbi futhi ushejule ama-tweets ukuze uthole ukuphromotha okungaguquki.
YouTubeLe sayithi yokusingatha amavidiyo iyisizinda sesibili esiseshwe kakhulu futhi iyinethiwekhi yokuxhumana nabantu yesibili ngobukhulu.Ama-trailer angemuva komcimbi, izingxoxo nezipikha, ubufakazi, noma amavidiyo angemuva kwesigcawu.
  1. Izibalo nemikhankaso: Njengoba usabalalisa izixhumanisi kuzo zonke iziteshi, yakha ama-URL omkhankaso we-UTM wezibalo wendlela ngayinye, isiteshi, nokuphromotha ukuze ukwazi ukulandelela ngokunembile ukuthengisa kwakho. Qinisekisa ukuthi ukulandelela ukuguqulwa kusethiwe ukuze ukwazi nokunquma imali engenayo yomkhankaso ngamunye.
  2. Mema Abagqugquzeli: Sebenzisa amandla abagqugquzeli ukuze ukhulise ukunyuswa komcimbi wakho. Khomba osaziwayo benkundla yezokuxhumana noma abagqugquzeli embonini yakho abahambisana netimu yomcimbi wakho. Hlanganyela nabo ukuze udale i-buzz futhi ufinyelele izethameli ezibanzi.
  3. Nikeza ama-Freebies kanye nezaphulelo: Ukugijima imincintiswano noma izipho ezinkundleni zokuxhumana zakho zokuxhumana kungakha isasasa nokuzibandakanya. Nikeza amathikithi omcimbi, okuthengiswayo okukhethekile, noma izaphulelo njengemiklomelo. Khuthaza ababambiqhaza ukuthi babelane ngemininingwane yomcimbi wakho nabalandeli babo.
  4. Dala i-Hashtag Eyingqayizivele: I-hashtag yomcimbi ohlukile ibalulekile ekulandeleleni izingxoxo nasekukhiqizeni okuqukethwe okukhiqizwa umsebenzisi. Qinisekisa ukuthi i-hashtag ifushane, ayikhumbuleki, futhi ihambisana nomcimbi wakho. Yikhuthaze ngokungaguquki kuzo zonke iziteshi zakho zokuxhumana futhi umeme abahambele umcimbi ukuthi nabo bayisebenzise. Ungase ufune nokuthuthukisa udonga lwenkundla yezokuxhumana ngokuqukethwe okukhethiwe okukhiqizwa ngabasebenzisi (UGC).
  5. Dala Ikhasi Lomcimbi Ozinikele: Ezinkundleni ezifana ne-Facebook, dala ikhasi lomcimbi elizinikele elihlanganisa yonke imininingwane edingekayo, njengosuku, isikhathi, indawo kanye ne-ajenda. Khuthaza abahambele lo mcimbi I-RSVP futhi babelane ngomcimbi namanethiwekhi abo.

Imicimbi Yomuntu

Qiniseka ukuthi unikeza imiyalelo ecacile yokuhamba, ihhotela, izindawo zokudlela, izikhombisi-ndlela, nolunye ulwazi olubalulekile emicimbini yomuntu siqu. Amahhotela ngokuvamile azohlinzeka ngezaphulelo kumaqembu amakhulu abahambele umcimbi. Futhi ungakwazi ukuxhumana nehhovisi lezivakashi zasendaweni yangakini ukuze usabalalise ulwazi olwengeziwe futhi ubenze bakhuthaze umcimbi wakho wesifunda.

  1. Thatha amathemba: Qiniseka ukuthi ufaka isizukulwane sokuhola (leadgen) ukuze uthwebule amakheli e-imeyili nezinombolo zeselula ukuze ugcine abantu abathakazelayo behlanganyela futhi benakekelwa, ubaqhubele ekubhaliseni ngokunikezwa izaphulelo kanye nezinzuzo ezengeziwe.
  2. Ukukhuthazwa Kwemidiya Yokuxhumana Okukhokhelwayo: Cabangela ukwaba isabelomali sokuphromotha okukhokhelwayo kwenkundla yezokuxhumana. Amapulatifomu afana ne-Facebook, Instagram, ne-Twitter anikezela ngamathuluzi okukhangisa anamandla okukhomba izethameli ezithile. Enza ngendlela oyifisayo imikhankaso yakho yezikhangiso ukuze ifinyelele labo okungenzeka babe nentshisekelo kumcimbi wakho ngokusekelwe kumanani abantu, izinto ozithakaselayo, nokuziphatha.
  3. Dala I-Visual Countdown: Ukwakha ukulangazelela kuwukhiye wokuphromotha umcimbi oyimpumelelo. Dala okubonakalayo okukhanga amehlo noma ihluzo ezibonisa ukubala wehla kumcimbi wakho. Yabelana ngalokhu eziteshini zakho zenkundla yezokuxhumana ukuze ukhumbuze izethameli zakho mayelana nedethi ezayo.
  4. Izaphulelo Zokubhalisa Ngaphambi kwesikhathi: Khuthaza ukubhalisa kusenesikhathi ngokunikeza izaphulelo kulabo ababhalisa kusenesikhathi. Phromotha lezi zaphulelo ezinkundleni zokuxhumana ukuze ukhuthaze abangaba khona ukuthi bavikele izindawo zabo.
  5. Yabelana Ngobufakazi: Khulisa ukwethembeka ngokwabelana ngobufakazi obuvela kwabahambele umcimbi wangaphambilini noma abantu abanethonya embonini yakho. Ubufakazi buhlinzeka ngobufakazi bomphakathi futhi bubonisa umthelela omuhle womcimbi wakho.
  6. Ama-Teasers, ama-Podcast, nezingxoxiswano: Yakha ukulangazelela umcimbi wakho ngokukhipha amazwibela, ama-podcast, nezingxoxo eziqukethe izikhulumi zomcimbi, abaxhasi, noma abantu ababalulekile embonini yakho. Yabelana ngalokhu ezinkundleni zokuxhumana zakho ukuze unikeze abangaba khona ukunambitha lokho abangakulindela.
  7. I-Live Media Coverage: Phakathi nomcimbi, cishe uzoba nemithwalo yemfanelo ehlukahlukene. Qinisekisa ukuthi unethimba elizinikele elinomthwalo wemfanelo woku-tweeting bukhoma, ukuthumela izibuyekezo, nokulayisha izithombe zomcimbi namavidiyo ngesikhathi sangempela. Bonisa ubumnandi nesasasa lokubandakanya bobabili abahambele umcimbi nalabo abalandelayo ku-inthanethi.

Umugqa wesikhathi Onconyiwe Wokuphromotha Umcimbi

Umugqa wesikhathi wokuphromothwa komcimbi ezinkundleni zokuxhumana ubhalansi ethambile phakathi kokudala i-buzz nokugwema ukugcwala ngaphambi kwesikhathi. Yize kubalulekile ukusungula umcimbi wakho kusenesikhathi, ukuphromotha okweqile kusenesikhathi kakhulu kungaholela ekulahlekelweni umfutho nezinsiza.

Okubalulekile ukwenza amasu ngempumelelo futhi kancane kancane uhlanganisa imizamo yakho yokuphromotha njengoba idethi yomcimbi isondela. Nali isampula lomugqa wesikhathi oqinisekisa ukuthi umcimbi wakho uthola ukunakwa okufanele ngaphandle kokuqeda izinsiza zakho ngaphambi kwesikhathi:

  • Qala ukuphromotha umcimbi wakho okungenani kusasele izinyanga ezi-2-3.
  • Yethula imikhankaso yamazwibela nokubala wehla emavikini angu-4-6 ngaphambi komcimbi.
  • Hlanganyela nabathonya bese uqala izipho emavikini angama-4-6 ngaphambili.
  • Emicimbini yomuntu siqu, uzofuna amaviki angu-3-4 ukuze abahambele umcimbi benze amalungiselelo ohambo.
  • Qinisa iphromoshini emavikini angu-2 okugcina ngaphambi komcimbi.
  • Emicimbini ebonakalayo, amahora akho okugcina angama-24 kufanele abe isikhathi esikhulu sokuphromotha.

Awukaqedi Uma Umcimbi Uphelile!

Gcina ukuzibandakanya kwangemva komcimbi okungenani amaviki ambalwa ukuze ugcine injabulo iphila.

  • Ukusongwa Kwangemuva Komcimbi: Ngemva kokuphela komcimbi, imizamo yakho yenkundla yezokuxhumana akufanele ime. Dala amavidiyo okuphetha agqamisa izikhathi ezibalulekile nempumelelo yomcimbi. Yabelana ngobufakazi obuvela kwabahambele umcimbi abanelisekile ukuze wakhe ukwethenjwa nokwethembeka. Qhubeka nokwabelana ngokuqukethwe okukhiqizwa umsebenzisi, njengezithombe, amavidiyo, nezibuyekezo ezivela kumcimbi.
  • Nyusa Imicimbi Yekusasa: Sebenzisa okuqukethwe okukhiqizwa phakathi nangemuva komcimbi ukuze ukhuthaze imicimbi yesikhathi esizayo. Gcina izethameli zakho zibambe iqhaza ngokwabelana ngezinkumbulo, amavidiyo angemuva kwesigcawu, kanye nokubheka okuzayo. Khuthaza abahambele umcimbi ukuthi bahlale bexhumekile futhi babe ngabokuqala ukwazi ngemicimbi ezayo.

Ukuphromotha okusebenzayo komcimbi wenkundla yezokuxhumana kudinga ukuhlela ngokucophelela, ukuqonda izethameli zakho, kanye nendlela yamasu yokuzibandakanya ngaphambi, phakathi, nangemuva komcimbi. Ngokuhlanganisa lawa maqhinga, ukwenza ngendlela oyifisayo iziteshi zenkundla yezokuxhumana, nokulandela izikhathi ezinconyiwe, ungakwazi ukwandisa ukufinyelela nomthelela womcimbi wakho ezinkundleni zokuxhumana.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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