I-imeyili Marketing & Automation

Kuyini Ukuvezwa Okuqhathaniswa Nemvume Eshiwo

I-Canada yathatha igxathu ekuthuthukiseni imithetho yayo ku-SPAM, futhi imihlahlandlela amabhizinisi kufanele ayithobele lapho ethumela ama-imeyili awo, iselula, nokunye ukuxhumana kwe-push nentsha. ICanada Anti-SPAM Law (I-CASL). Kusukela kochwepheshe bokulethwa kwezidingo engikhulume nabo, umthetho awucacile kangako - futhi ngicabanga ukuthi kuyamangaza ukuthi sinohulumeni kazwelonke abagxambukela ezindabeni zomhlaba. Cabanga nje lapho sithola amakhulu ambalwa ohulumeni abahlukene bebhala imithetho yabo… akunakwenzeka.

Esinye sezici ze-CASL umehluko phakathi kwe- evezwe futhi kusikiselwe imvume. Imvume eveziwe iyindlela yokukhetha ukungena lapho umemukeli we-imeyili achofoza noma azibhalisele khona. Imvume eshiwo ihluke kancane. Ngake ngaxabana nabahlinzeki besevisi be-imeyili abahamba phambili (ESP) omele ukulethwa. Wayenginike ikhadi lakhe lebhizinisi elinekheli lakhe le-imeyili - futhi ngasebenzisa lokho njengemvume eshiwo ukumthumelela i-imeyili incwadi yami yezindaba. Wakhononda ngokuqondile kumhlinzeki wami wesevisi ye-imeyili, okubangela ukuxokozela. Waba nomuzwa wokuthi wayengayinikanga imvume. Bengicabanga ukuthi kunjalo.

Wayenephutha, kunjalo. Nakuba umbono wakhe siqu wawuyimfuneko ukuze uthole imvume eshiwo, awukho umthetho onjalo (okwamanje). E-United States I-CAN-SPAM umthetho, awudingi imvume ekhonjisiwe noma ezwakalisiwe yokuthumela i-imeyili kunoma ubani… Ucelwa ukuthi unikeze indlela yokuphuma uma ungenabo ubudlelwano bebhizinisi nalowo obhalisile. Kunjalo… uma unobudlelwano bebhizinisi, awudingi ngisho nokuphuma! Ngenkathi lowo kungumthethonqubo, abahlinzeki bezinsizakalo ze-imeyili bakuthatha kakhulu ngamapulatifomu abo.

Kuvezwe Izibonelo Zemvume Esetshenzisiwe

Nge-CASL, nazi izibonelo zomehluko phakathi kwezimvume eziveziwe neziphakanyisiwe:

  • Imvume Eveziwe - Isivakashi esivakashela isayithi lakho sigcwalisa ifomu lokubhalisa ngenhloso yokufakwa ohlwini lwakho. I-imeyili yokuqinisekisa yokungena idinga umamukeli ukuthi achofoze isixhumanisi ukuze aqinisekise ukuthi ufisa ukufakwa ohlwini. Lokhu kwaziwa ngokuthi indlela yokungena kabili. Idethi/isikhathi kanye nesitembu se-IP kufanele kurekhodwe ngerekhodi labo lokubhalisele lapho bechofoza isixhumanisi.
  • Imvume Eshiwo - Isivakashi esivakashela indawo yakho sigcwalisa ifomu lokubhalisa ukuze sikhiphe iphepha elimhlophe noma sibhalisele umcimbi. Noma umthengi ukuhlinzeka ngekheli le-imeyili ngekhadi lebhizinisi noma ekuphumeni. Abazange banikeze imvume ecacile yokuthi bafisa ukuthola ukuxhumana kwe-imeyili kokumaketha kusuka kuwe; ngakho-ke, imvume yayikhona kusikiselwe – akuvezwanga. Usengakwazi ukuthumela ukuxhumana nge-imeyili kumuntu, kodwa isikhathi esilinganiselwe.

Nakuba cishe yonke imigomo yabahlinzeki be-imeyili ithi kufanele ube nemvume, bakunikeza zonke izindlela zokungenisa noma yiluphi uhlu olungase uluthole noma uluthenge. Ngakho-ke, imfihlo engcolile yalo mkhakha ukuthi benza ithoni lemali kumakhasimende abo athumela i-SPAM ngenkathi bemasha bezungeza imboni bememeza bethi abamelene nakho ngokuphelele. Futhi bonke ubuchwepheshe bokulethwa kwe-ESP be-super-duper, ama-algorithms, nobudlelwano abunandaba ngoba awalawuli ukuthi yini eyenza kungene ibhokisi lokungenayo. Umhlinzeki Wesevisi Ye-inthanethi uyakwenza. Leyo mfihlo enkulu engcolile yemboni.

Imvume Iwuthinta Kanjani Ibhokisi Lemilayezo Engenayo?

Imvume evezwe iqhathaniswa nesiphakamiso ayithinti ngokuqondile ikhono lakho lokufinyelela ibhokisi lokungenayo! Umhlinzeki wesevisi ye-inthanethi efana ne-Gmail akazi uma ethola i-imeyili ukuthi ubunayo yini imvume yokuyithumela noma cha... ungakhathazeki ngeqiniso lokuthi iveziwe noma cha. Bazovimba i-imeyili ngokusekelwe kumagama, ikheli lasesizindeni se-inthanethi ethunyelwa ngalo, noma amanye ama-algorithms ambalwa abawasebenzisayo. Uma ukhululeka kancane ngencazelo yakho ye kusikiselwe, ungashayela imibiko yakho yogaxekile futhi ekugcineni uqale ukuba nobunzima ekufinyeleleni kubhokisi lokungenayo.

Bengihlala ngisho ukuthi uma imboni ifuna ngempela ukulungisa inkinga nge-SPAM, bese wenza ama-ISP aphathe imvume. I-Gmail, ngokwesibonelo, ingahle iqalise i- API ukukhetha ukungena lapho BAZI ukuthi umsebenzisi wabo unikeze imvume ezwakalisiwe yokwamukela i-imeyili evela kumthengisi. Angiqiniseki ukuthi kungani bengakwenzi lokhu. Ngingazimisela ukubheja labo okuthiwa abahlinzeki besevisi ye-imeyili esekelwe emvume bangamemeza uma kwenzeka… bazolahlekelwa yimali eningi ngokuthumela ugaxekile ongaka.

Uma uthumela ama-imeyili ezentengiso futhi ufisa ukukala amandla akho okufinyelela ibhokisi lokungenayo, kufanele usebenzise i-

indawo yokubeka ibhokisi lokungenayo. Lezi zingxenyekazi zikunikeza uhlu lwembewu lwamakheli e-imeyili ongawengeza ohlwini lwakho lwe-imeyili, futhi zizokubika kuwe ukuthi ama-imeyili akho aya ngqo yini kufolda ye-junk noma ayafika ebhokisini lokungenayo. Kuthatha cishe imizuzu emi-5 ukusetha.

Imithetho yaseCanada ithatha esinye isinyathelo, ibeka umkhawulo weminyaka emi-2 ekuthumeleni ama-imeyili kunoma ubani onemvume eshiwo. Ngakho-ke, uma othile onobudlelwano bebhizinisi naye ekunikeza ikheli lakhe le-imeyili, ungamthumelela i-imeyili… kodwa okwesikhathi esithile kuphela. Anginaso isiqiniseko sokuthi bazowusebenzisa kanjani umthetho onjalo. Abahlinzeki besevisi ye-imeyili kuzodingeka balungise kabusha amasistimu abo ukuze bafake uhlu lokungeniswa ngaphandle kwezimvume ezishiwo, okukuvumela ukuthi ungeze umkhondo wokucwaninga uma kwenzeka kuba nesikhalazo. Oh, futhi i-CASL idinga ukuthi uthole imvume ecacile koxhumana nabo abakhona ohlwini lwakho ngomhlaka-1 Julayi 2017, usebenzisa umkhankaso wokuqinisekisa kabusha. Abathengisi be-imeyili bazothatha kakhulu ngalowo!

Inothi lokugcina kulokhu. Angifuni abantu bacabange ukuthi ngingummeli we-SPAM. Angi… ngicabanga iveze imvumeAmasu we-imeyili asekelwe ahlinzeka ngemiphumela yebhizinisi ehlukile. Kodwa-ke, ngingeze futhi ukuthi ngiyiqiniso ngalokhu futhi ngibonile izinkampani khulisa uhlu lwabo lwe-imeyili bese bakhulisa ibhizinisi labo ngonya Kusho imvume izinhlelo.

Okwengeziwe Mayelana Nomthetho Wokulwa Nogaxekile WaseCanada

I-Canada's Anti-Spam Legislation (CASL) umthetho owashaywa ngo-2014 ukuze ulawule ukuthunyelwa kwemilayezo ye-electronic commercial (I-CEMs) eCanada. Nawa amaphuzu abalulekile e-CASL:

  1. Imvume: I-CASL idinga ukuthi izinhlangano zithole imvume eqondile noma eshiwo kubamukeli ngaphambi kokubathumele ama-CEM. Imvume ye-Express isho ukuthi umamukeli uvumele ngokusobala umthumeli ukuthi awathumele ama-CEM. Imvume eshiwo ingase itholwe ezimeni ezithile, njengalapho ubuhlobo bebhizinisi bukhona phakathi komthumeli nomamukeli.
  2. Ukukhomba: I-CASL idinga ukuthi wonke ama-CEM aqukathe ulwazi lokuhlonza ngomthumeli, okuhlanganisa igama lakhe, ikheli leposi, kanye nenombolo yocingo noma ikheli le-imeyili. I-CEM kufanele futhi ifake indlela yokuthi umamukeli azikhiphe ohlwini ekutholeni eminye imilayezo.
  3. Okuqukethwe: I-CASL iyakwenqabela ukuthunyelwa kwama-CEM aqukethe ulwazi olungamanga noma oludukisayo, okuhlanganisa ubunikazi bomthumeli, isihloko, noma injongo. I-CEM kufanele futhi ibe ngolimi olucacile nolulula futhi ingaqukathi izethulo ezingamanga noma ezidukisayo mayelana nomkhiqizo noma isevisi ekhangisiwe.
  4. Ukuphoqelela: I-CASL iphoqelelwa yiKhomishana yomsakazo we-Canadian Radio-television and Telecommunications Commission (I-CRTC), enegunya lokuphenya nokushushisa ukwephulwa komthetho. Izinhlawulo zokungathobeli imithetho zingaba zibalulekile, okuhlanganisa izinhlawulo ezifika ku-$10 wezigidi zamabhizinisi kanye nesigidi esingu-$1 sabantu ngabanye (ngamadola ase-Canada).

Sekukonke, i-CASL yakhelwe ukuvikela abathengi baseCanada emilayezweni yezohwebo engafuneki nekhohlisayo kanye nokuqinisekisa ukuthi amabhizinisi athobela izidingo ezithile lapho ethumela imilayezo enjalo.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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