Imininingwane: I-Ad Creative eshayela i-ROI ku-Facebook naku-Instagram

Ukukhangisa kwe-Facebook

Ukwenza imikhankaso yokukhangisa ye-Facebook ne-Instagram esebenzayo kudinga ukukhetha okuhle kakhulu kwezokukhangisa kanye nokwakha izikhangiso. Ukukhetha ukubukwa okulungile, ikhophi yesikhangiso, nokubizelwa esenzweni kuzokunikeza isithombe esihle kakhulu ekufezeni izinhloso zokusebenza komkhankaso. Emakethe, kuningi kakhulu lapho mayelana nempumelelo esheshayo, elula ku-Facebook - okokuqala, ungayithengi. Ukumaketha kwe-Facebook kusebenza kahle kakhulu, kepha kudinga indlela yesayensi ekuphatheni nasekwenzeni imikhankaso usuku lonke, nsuku zonke. Kulula ukwehluleka ekumakethweni kwe-Facebook uma ungayithathi ngokungathi sína inqubo futhi ungena ngokuzimisela ukusebenza kanzima ngokweqile, ukuvivinya nokucwenga okungapheli, nokwehluleka ngama-95% esikhathi.

Ukusuka eminyakeni yethu yesipiliyoni, nanka amanye amaqhinga abalulekile wokufeza leyo mpumelelo oyisebenzele kanzima eziteshini zemithombo yezokuxhumana:

Ukwenza uhlelo lokuhlola lokudala nokwenza okuqhubekayo

Isinyathelo sokuqala sokwenza umkhankaso ophumelelayo ukuqonda indawo okhangisa kuyo: kulokhu, sikhuluma ngezikhangiso eziphakelweni zezindaba ze-Facebook. Uma ukhangisa ku-Facebook, isikhangiso sakho sizovela phakathi kokuthunyelwe okuvela kubangani nokunye okuqukethwe, okuthakazelisa kakhulu kubabukeli, ngakho-ke ukuthola ukunakwa kuzodinga ubuciko obuhambisana nokuqukethwe okuvela kwabanye abasebenzisi. Ukugqama ezithombeni zaseholidini, izithombe ezinhle zabangani nomndeni, nokunye okuthunyelwe emphakathini, ukubukwa kwezikhangiso ze-Facebook kumele kucindezele kakhulu, kepha kubukeke njengokuthize wena noma umngane ongakuthumela.

Izithombe zibhekene ne-75-90% yokusebenza kwesikhangiso, ngakho-ke lena yindawo yokuqala yokugxila.

Inqubo yokuhlonza izithombe ezifanele iqala, akumangalisi, ngokuhlolwa. Sincoma ukuhlolwa kokuqala kwezithombe eziyi-10-15 ezilwa nesithameli esisodwa. Ungakhathazeki ngekhophi yesikhangiso, bese ugcina ukukopisha okufanayo kusithombe ngasinye esivivinyiwe, ngakho-ke usebenza ngokuguquguquka okukodwa ngasikhathi. Asikwazi ukukugcizelela lokhu ngokwanele. Awusoze wakuthola okusebenzayo uma uqala ukuhlola okuguquguqukayo okuningi ngaphandle kwesango, futhi uzomosha isikhathi esiningi nemali. Ukuthola isithombe esifanele kwanele inselelo - ungangcolisi amanzi ukuze ophumeleleyo angabonakali kahle. KUPHELA NGEMVA kokuba nesithombe esiwinayo lapho ozohlola khona ikhophi, ukushayela i-10-25% eyengeziwe yokusebenza kwesikhangiso. Sibona isilinganiso sempumelelo esingu-3-5% kuphela lapho sihlola izithombe, ngakho-ke kuthatha isivivinyo nephutha eliningi ukungena empumelelweni, kepha ukuhlolwa kuzokusiza ukukhomba izithombe eziqinile ukufeza isilinganiso sokuguqulwa esifanele.

Yiziphi Izithombe Zezithombe Ezisebenza Kakhulu

Izithombe ezenziwe ngabasebenzisi zivame ukwedlula izithombe zobungcweti uma kukhulunywa ngeziteshi zokuxhumana. Kungani? Ngoba i-Facebook imvelo yokuqukethwe eyenziwe ngumsebenzisi, lapho abasebenzisi kungenzeka bathembe izikhangiso ezizwa njengalokho abakutholayo vele ezindabeni zabo zezindaba. Ngamanye amagama, izikhangiso eziphumelelayo zizizwa zingokwemvelo. Cabanga ngo- “selfie,” hhayi izikhangiso zomagazini eziqeqeshiwe Zama ukulingisa ikhwalithi ye-selfie yakho konke okuqukethwe okusezindabeni, nge-vibe ekhula kakhulu ekhaya. Lokhu akusebenzi kangako ku-Pinterest, lapho ikhwalithi ebonakalayo yokuthumela ivame ukuba phezulu.

Izithombe zesikhangiso se-Facebook

Ngokufanayo, uma kukhulunywa ngezithombe zabantu, sebenzisa izithombe zabantu ezibonakala zikhanga futhi zifinyeleleka, kepha hhayi ama-supermodels (okusho ukuthi afaka abantu ababukeka njengabantu angahlangana nabo emgwaqweni). Ngokuvamile, abesifazane nezingane ezijabulayo bahlala bebheja ngamandla. Ekugcineni, thatha izithombe zakho nge-smartphone yakho noma enye ikhamera, futhi uma kungenzeka, UNGATHEMBEKI esithombeni sezithombe. I-Stock photography ivame ukuzizwa “ingongoti” kakhulu noma isemathinini futhi ingenabuntu kangako, futhi ithwala umthwalo owengeziwe wezinkinga zomthetho nezamalungelo ezingase zisetshenziselwe ukuhweba.

Kwenzekani Ngemuva kokuthi Uthuthukise Isikhangiso Esiphumelelayo

Ngakho-ke usebenze kanzima, ulandela imithetho, wakhe "isikhangiso sokubulala" futhi uthole ukuguqulwa okuhle - cishe isonto, noma mhlawumbe ngisho nesikhathi esincane. Ngemuva kwalokho ukunqoba kwakho okunqotshwe kanzima kwaqala ukushelela, njengoba isikhangiso saqala ukuzwakala sijwayele, futhi ngenxa yalokho saphoqelela izethameli zakho. Lokhu kujwayelekile kakhulu. Izikhangiso ze-Facebook zinempilo emfushane, futhi ziyeka ukudlala ngemuva kokuvezwa ngokweqile futhi zalahlekelwa ubuciko bazo.

I-Facebook Ad Creative

Yini manje? Ungalilahli ithemba - ukuthola isikhangiso esiyimpumelelo kulula kunokuqala ekuqaleni. Usuyikhombile ifomethi ephumelelayo, ngakho-ke ungayishintshi. Shintsha izinto ezincane ezinjengamamodeli ahlukene nemibala ehlukene, kepha ungacabangi ngesakhiwo sesikhangiso. Ukuphela kwendlela yokuthola ukushaya okucacile ukwenza izivivinyo ezincane. Kungadingeka ukuthi uqhubeke ubheke izithombe ngemuva kokuhlola isampula elincane njengaleli ngoba lo ngumdlalo wezinombolo. Ungalindela ukuzama amakhulu ezithombe ngaphambi kokukhomba umenzi onamandla.

Qhubeka nokwenza ngcono ukufinyelela i-ROI Target yakho

Njengomkhangisi ku-Facebook noma ku-Instagram, uzodinga ukuqhubeka nokuhlolwa - izinsuku eziyi-7 ngeviki, amahora ayi-18 ngosuku - ngoba izikhangiso zakho zizophelelwa yisikhathi ngokushesha, uzohlala uhlolwa, futhi empeleni, kufanele ulindele ukuchitha u-10-15% isabelomali sakho sanyanga zonke ekuhlolweni.

Ukuncintisana nokuphumelela ekukhangiseni kwezokuxhumana kuthatha umsebenzi onzima ngokugxila ekuhloleni okuqhubekayo, okuphindaphindayo. Kokuhlangenwe nakho kwethu okunzulu, yisikhangiso esisodwa kuphela kwezingu-1 esivivinyiwe esizosebenza, ngakho-ke izingqinamba ukuthi ukuvilapha kuzokubiza isikhathi esingu-20%. Cishe izithombe ezi-95 kuphela kuyo yonke imisebenzi eyi-5 ehloliwe, futhi lokho kungaphambi kokuthi uqale ukuthwebula ezinye izinto.

Ukufunda kahle ubuciko bokukhangisa nge-Facebook kuhilela ukubekezela kanye nendlela ephelele, yesinyathelo ngesinyathelo, yokulinganisa nokuhlaziya. Gcina ukhumbula ukuthi ushintsho luyanda, futhi inani elingaguquki lokuthuthuka okuncane kungaholela ekukhuleni okukhulu kwe-ROI. Inqubekela phambili eqinile nokuwina okuncane kuzosheshe kudale umthelela omkhulu kumkhiqizo nakubhajethi yakho.

Ukuhlolwa kwesikhangiso se-Facebook

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