Ungakusebenzisa Kanjani Ukulandela Okulandela Ukuguqulwa Kwe-Facebook

ukuguqulwa kwe-facebook

Ukulandelelwa kokuguqulwa kuyinto eyinhloko kunoma iyiphi iwebhusayithi analytics ukuqaliswa. Ephuma eshalufini analytics ayikwazi ukukhomba ukuthi isivakashi empeleni noma cha eguquliwe. Kwamanye amawebhusayithi, ukuguqulwa kulapho kulayishwa iphepha elimhlophe, kwabanye ukubhaliswa kwe-imeyili, futhi kumasayithi we-ecommerce ukuthenga kwangempela okwenziwa kusayithi. Olunye uguquko lwenzeka ngaphandle kwesisekelo lapho okulindelwe kubizwa futhi kuvalwa.

Ukuze ulinganise ukuguqulwa, a ukulandelela i-pixel or i-pixel yokuguqula ibekwe ekhasini lokuqinisekisa ngemuva kokuguqulwa. Ngokuyinhloko, i-pixel yokulandelela ilayishwa kusetshenziswa iskripthi esidlulisa imininingwane maqondana nokuguqulwa kubuyele ohlelweni oluzolinganisa. Ukulandelwa kokuguqulwa kwe-Facebook kukuvumela ukuthi ukale ukuthi izikhangiso zakho ziguqula kanjani… imethrikhi ebaluleke kakhulu kunokubonakala nokuchofoza!

Ngaphakathi ku-Facebook kukuhamba ukusetha ukulandela ngomkhondo ukuguqulwa ngezikhangiso zakho ze-Facebook.

  • Chofoza ithebhu Yokulandela Ukuguqulwa kusuka kusihleli samandla, noma iya ku-https: //www.facebook.com/ads/manage ukufinyelela umhleli wamandla kumphathi wakho wezikhangiso
  • Chofoza okuthi Dala i-Pixel Yokuguqula etholakala ekhoneni eliphezulu kwesokudla sekhasi
  • Nikeza i-pixel yakho yokuguqula igama bese ukhetha isigaba kusuka kumenyu eyehlayo
  • Chofoza okuthi Dala
  • Ibhokisi le-pop-up lizovela lapho ungachofoza khona Buka i-Pixel Code. Le yikhodi oyodinga ukuyihlanganisa ekhasini lewebhu lapho ufuna ukulandelela ukuguqulwa.

Okubaluleke kakhulu kulesi simemezelo, nokho, yithuba labakhangisi lokwandisa izikhangiso zabo ngokususelwa ekuguqulweni kunokuchofoza. Inika amandla i-CPM elungiselelwe Esikhangisweni asibiki kuphela ngokuguqulwa, futhi sinikela ngemininingwane eyengeziwe emuva ku-Injini Yesikhangiso ye-Facebook ukukhonza izikhangiso ngokususelwa ekuguqulweni kunokuchofoza. Lesi yisici esihle.

Ukuguqulwa kwe-Facebook

Nge-Facebook imibhalo yokusekela ku-CPM elungiselelwe:

Izinjongo zingacaciswa ngenani eliphelele noma elihlobene, okusho ukuthi ukugcwaliseka kwenjongo ethile kufanele kangakanani kumkhangisi. Lawa manani awawona amabhidi. Ku-CPM elungiselelwe kusetshenziswa amanani aphelele, amabhidi kufanele abe yinani elibekwa umkhangisi kulolo nalolo xhumano, lapho usebenzisa amanani ahambisanayo, amabhidi kufanele abe amaphesenti akhombisa isisindo umkhangisi asibeka enhlosweni ngayinye futhi kufanele afike afike ku-100%.

Uhlelo luzobanga ngokuzenzekelayo egameni lomkhangisi, ngenkathi luvinjelwe isabelomali somkhankaso abachazayo namanani abawacacisayo. Amabhidi ashukumisayo avumela uhlelo ukuthi lubambe okuvela enanini eliphakeme kakhulu kuzinjongo zakho, futhi kufanele ulindele ukuthi i-ROI ephelele emkhankasweni idlule leyo ye-CPC noma umkhankaso wendabuko we-CPM.

Ngalesi sikhathi, abakhangisi bangaqhakambisa imikhankaso yabo ngokuya ngezinjongo ezilandelayo:

  • Izenzo: Izenzo ezenzeka ku-Facebook, isb. Ukuthandwa Kwekhasi nokufakwa Kohlelo Lokusebenza.
  • Finyelela: Inani lezikhathi okuvezwe ngalo kumsebenzisi okokuqala ngqa ngosuku.
  • Ukuchofoza: Inombolo yokuchofoza okutholakele.
  • Okuvelayo Komphakathi: Ukuvela kokuqukethwe komphakathi, okusho ngamagama omngani oyedwa noma ngaphezulu womsebenzisi onamathiselwe esikhangisweni asebevele balithanda ikhasi noma bafaka uhlelo lokusebenza.

I-CPM eyenziwe kahle ingukuthuthuka okuphawulekayo ekuphatheni isabelomali sesikhangiso nokuqinisekisa ukuthi ufinyelela imigomo yebhizinisi lakho ngecebo lakho le-Facebook Ad.

One comment

  1. 1

    Sawubona Doug- Ngabe ukubonile lokho ngamaphikseli angekho kusayithi nama-specs wokuguqula, ukuthi nathi singakwazi ukwengeza izindleko ngokuguqulwa ngakunye, futhi? I-CPM elungiselelwe ayisona nje isici esihle, kepha iyadingeka njengengxenye yokwenza ngcono ukuguqulwa.

    Okuhle kakhulu- futhi sibona lokhu kuba KUKHULU kubathengisi abaqondile!

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