Izici Ekuthengeni Ipulatifomu Yokumaketha Yokumaketha

ezentengiselwano ezishintshayo 1

Kuningi kakhulu izinhlelo ezisebenzisayo zokumaketha phandle lapho… futhi abaningi babo bazichaza njengo- ukuzenzekelayo kokuzenzekelayo ngezinga elihlukile lezici eziyixhasayo. Noma kunjalo, sibuka njengoba izinkampani eziningi zenza amaphutha amakhulu ekusebenziseni imali eningi kakhulu, isikhathi esiningi kakhulu noma ukuthenga isisombululo esingalungile ngokuphelele.

Ngokuqondile kubuchwepheshe bokumaketha, sihlala sibuza imibuzo embalwa kunqubo yokukhetha abathengisi:

  • Yiliphi ithuba uyabona lokho akusetshenziswanga? Ingabe umkhondo wokukhulisa? Ukushaya amagoli kuholela ekwandiseni ukusebenza kahle kokuthengisa? Ukusiza i-upsell noma ukugcina amakhasimende wamanje? Noma kumane nje kunciphisa umthwalo weqembu lakho futhi wenze ezinye izinqubo ezenziwa ngesandla ozisebenzisayo njengamanje.
  • Yimuphi umugqa wesikhathi kufanele usebenzise futhi ubone imiphumela? Udinga ukuvuka masinyane kangakanani ukubona imbuyiselo kutshalomali lwakho? Yini iphuzu-lekhefu lokumemezela impumelelo?
  • Iziphi izinsiza Ngabe udinga ukusebenzisa nokuphatha uhlelo? Lokhu kukhulu kakhulu! Ngabe udinga ukwenza ucwaningo lomuntu? Ngabe udinga ukuthuthukisa uhambo lwamakhasimende kusuka ekuqaleni? Ngabe udinga ngisho nokuthuthukisa izifanekiso zakho ze-imeyili eziphendulayo? Ngabe ukuhlanganiswa okukhiqizwayo kuzosebenza noma kufanele uthole ukuthuthukiswa okwengeziwe ukufeza imiphumela oyidingayo?
  • Iyiphi idatha udinga ukuqala futhi uzohamba kanjani ngempumelelo futhi uvuselele idatha yohambo lwamakhasimende njengokuziphatha, ukuthenga, nenye idatha evuselelwa? Uhlelo olungalungile futhi uzothola izinsiza zakho zomile ngokuzama nje ukuguqula nokulayisha idatha phakathi kwezinhlelo.
  • Yikuphi ukutshalwa kwezimali ungakwenza? Akukhona nje ukunika ilayisense ipulatifomu, izindleko zemiyalezo, insizakalo, nokusekelwa, ukuthuthukiswa kokuqukethwe, izindleko zokuhlanganisa nezentuthuko, kanye nezindleko zokuqalisa, ukunakekela, ukuhlolwa kanye nokwenza kahle.

Njengomthetho wesithupha, sicela amaklayenti ethu ukuthi enze imephu ohambweni lwamakhasimende abo:

  • Ukuzuza - Ngomkhiqizo ngamunye nomthombo ngamunye wokuhola, yiluphi uhambo oluthathwa yithemba ukuze ube yikhasimende? Faka izinsiza zendabuko, izinsiza zokudlulisela, nezinsizakusebenza eziku-inthanethi. Uzokwazi ukubona ukuthi yiziphi izinqubo ezisebenza kahle kakhulu, ushayela imali engenayo kakhulu, futhi ubize inani elincane lemali. Ungahle ufise ukusebenzisa ezentengiselwano ezishintshayo ukukhulisa ivolumu yokuhamba phambili noma ukushintsha inqubo yohambo olungasebenzi kahle kodwa olunenzuzo.
  • Ukugcinwa - Ngomkhiqizo ngamunye, yiluphi uhambo oluthathwa yikhasimende ukuhlala noma ukubuya njengekhasimende? Izinhlelo zokuzenzakalela zokumaketha zingaba ngamathuluzi amangalisayo okwandisa ukugcinwa. Ungasebenzisa imikhankaso yokugibela, imikhankaso yokuqeqesha, imikhankaso yokuqalisa esuselwa ekusetshenzisweni, nokunye okuningi. Ungabukeli phansi ukuthi lezi zingxenyekazi zingakusiza kangakanani ukugcina amakhasimende amakhulu.
  • I-Upsell - Ungalikhuphula kanjani inani lamakhasimende kumkhiqizo wakho? Ingabe ikhona eminye imikhiqizo noma amathuba? Ungamangala ukuthi mangaki amakhasimende onawo asebenzisa imali nabancintisana nabo ngoba abaze babone ukuthi yini okufanele unikeze yona!

Ohambweni ngalunye, manje yenza imephu:

  • Abasebenzi kanye Nezindleko - Ziyini izindleko zabasebenzi bakho bokuthengisa nezokumaketha ukuthola ukuhola ngakunye okufanelekayo kanye nekhasimende ngalinye?
  • Uhlelo Nezindleko - Yiziphi izinhlelo lapho idatha iqoqwa khona endleleni?
  • Ithuba Nemali Engenayo - Kukuphi ukukhula okuhlosiwe ohambweni ngalunye nokuthi ingakanani imali engenayo engafinyelelwa ngokwenza okuzenzakalelayo nokwenza ngcono lolo hambo? Ungahle ufune nokulinganisa lokhu - 1%, 5%, 10%, njll njll ukuze ubone ngeso lengqondo ithuba lemali engenayo. Lokho kungakunikeza ukulungiswa kwesabelomali sokwenza lokhu.

Ungahle uthande ukucwaninga ezinye izinkampani embonini yakho bese ubukeza amacala okusetshenziswa kwabanye abathengisi be-automation marketing. Khumbula lokhu, noma kunjalo, amapulatifomu wokumaketha awashicileli ukusetshenziswa okuyinhlekelele - kuphela okumangalisayo! Thatha izinombolo ngohlamvu lukasawoti njengoba usebenza ukuthola ipulatifomu efanele.

Ngamanye amagama, ngaphambi kokuthi uthenge ipulatifomu, kufanele ube nawo wonke amasu akho abekiwe futhi alungele ukusebenzisa! Ngokufana nokwakha indlu… kufanele ube namapulani ngaphambi unquma amathuluzi, abakhi, nempahla! Lapho uhlela ngempumelelo amasu wethu, ungahlola ipulatifomu ngayinye yokuthengisa ezenzakalelayo ngokumelene nalelo su ukukhomba amapulatifomu lapho ungahle uphumelele khona. Sibona ukwehluleka okuningi ngezinkampani ezithenga ipulatifomu bese zizama ukushintsha izinqubo zazo ukubhekana nokushiyeka kwepulatifomu. Ufuna ipulatifomu engaphazamisi kangako futhi ehlala kakhulu kuzinsizakusebenza zakho, izinqubo, ithalente, isikhathi, nembuyiselo elandelayo ekutshalweni kwemali.

Sincoma kakhulu ukweqa ukucela ipulatifomu yakho ukuthola izinkomba bese uya ku-inthanethi ukuthola amakhasimende. Njengamacala okusetshenziswa, izinkomba zivame ukuthathwa ngesandla kanye namakhasimende aphumelele kakhulu. Ufuna ukufinyelela futhi uxoxe nekhasimende elijwayelekile ukuze ubone ukuthi yiliphi izinga lensizakalo, ukwesekwa, amasu, ukuhlanganiswa, kanye nokwenziwa kabusha kwesikhulumi sakho se-automation platform esibanikezayo. Yazi ukuthi uzozwa izindaba ezethusayo - zonke izingxenyekazi zokumaketha zinazo. Qhathanisa izinsizakusebenza zakho nezinhloso zakho kuzinkomba zakho ngayinye ukwahlulela ukuthi kungabikezela impumelelo yakho noma ukwehluleka kwakho.

Sibe neklayenti elilodwa elihlanganisa futhi lisebenzise ipulatifomu enamadijithi ayisithupha ngokuya kuphela kumhlaziyi wabo wokuhlaziya. Lapho umsamo wawukhona ukulungele ukwethula babengenalo isu, bengenakho okuqukethwe, futhi bengenazo izindlela zokukala impumelelo yemikhankaso yangempela! Bacabanga ngokuqinisekile ukuthi bazoba nemikhankaso eyisampula endaweni yesikhulumi abangayivuselela kalula futhi bayithumele… cha. Ingxenyekazi yethulwe njengegobolondo elingenalutho.

Ukuzibandakanya nepulatifomu bekungekho izinsiza zamasu, noma, ukuxhaswa kwamakhasimende ekusebenziseni ipulatifomu. Inkampani kudingeke ukuthi iphume iyokwenzela amakhasimende abo ucwaningo lwesimanje, iqashe abeluleki abazosiza ukuthuthukisa uhambo lwamakhasimende, bese isebenza nababonisi ukugcina nokuthuthukisa imikhankaso. Bamangala ukuthi izindleko zokuthuthukisa nokwenza imikhankaso yokuqala zamboza konke ukuqaliswa kobuchwepheshe.

 

One comment

  1. 1

    Ngiyabonga ngalezi zeluleko, zonke zibaluleke kakhulu. Ukuzenzekelayo kokumaketha kungaletha imiphumela emihle kakhulu, kepha amaklayenti kufanele azi ukuthi iyithuluzi futhi ngeke lisebenze ngaphandle kwesu nokuqukethwe. Kungakho kubaluleke kakhulu ukukhetha ipulatifomu enikezela ukwesekwa okuyinkimbinkimbi ekusunguleni imikhankaso. Ngingathanda ukuncoma iSynerise, okuyipulatifomu enjalo. Amaklayenti awatholi ukufinyelela kuzo zonke izici, kepha futhi nokuqeqeshwa, usizo namathiphu.

UCABANGANI?

Le sayithi isebenzisa i-Akismet ukunciphisa ugaxekile. Funda ukuthi idatha yakho yokuphawula isetshenziswa kanjani.