Amalungelo Amafu: Shintsha Ukususwa Kwamalungelo Okuqukethwe ku-Real-Time

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Ngasekuqaleni konyaka, kusolwa ukuthi uChipotle uthathe isithombe somphathi weSacramento ngaphandle kwemvume yakhe wasisabalalisa kuso sonke isibambiso sabo sokumaketha. I- isudi elindile yenzelwe yonke inzuzo yenkampani esikhathini esiyiminyaka engu-9… $ 2.2 billion.

Yisimo ebesingagwemeka kusetshenziswa ubuchwepheshe obufaka inqubo eqinisekisa ukuthi kusayinwe ukukhishwa futhi isithombe besitholakala ukusetshenziselwa nokusabalalisa… ngaphambi kokuthi sisatshalaliswe!

I-FADEL yethula umnikelo omusha wemikhiqizo nama-ejensi ukulandelela amalungelo wokuqukethwe kwedijithali abakusebenzisela ukukhiqiza okokukhangisa nokukhangisa. Izinzuzo zibandakanya ukuthola izimpahla zemidiya yedijithali ngokushesha ukuzimaketha ngobuciko, ukonga isikhathi nemali kunqubo yokuvunyelwa kwamalungelo nokugwema izindleko zokusebenzisa kabi.

Amalungelo Amafu yakhelwe ukuhlanganisa okuthandwa kakhulu ukuphathwa kwempahla edijithali namapulatifomu wokukhangisa asetshenziswa ngobukhulu kuya kuma-ejensi amancane nemikhiqizo, kufaka phakathi i-Abode, VulaText, Ibhokisi futhi Adstream.

Abaphathi bomkhiqizo bathola ukufinyelela okusheshayo kumaphrofayili wethalente kufaka phakathi ubudlelwane babo be-ejenti, izabelo, izici nezimpahla ezihambisanayo kanye nezivumelwano, ukukhishwa, nemibandela yokusetshenziswa. Abadali bangabheka ngokushesha uhlu oluphelele lwezinto zokukhiqiza zokukhangisa - kusuka kumamodeli, abalingisi nabathwebuli bezithombe kuya kumculo, izithombe, kanye nezikhangiso uqobo - ngokuya ngemigomo yenkontileka yokusula amalungelo ngesikhathi sangempela, konke kungaphakathi kwepulatifomu yokuphathwa kokuqukethwe yenkampani yabo.

Siletha konke esikufundile kulwazi lwethu lweminyaka eyi-14 kanye nokwenziwa kwezinto ezintsha ngokuphathwa kwamalungelo nobuchwepheshe emphakathini wokukhangisa nge Amalungelo Amafu. Ingafakwa ngokushesha futhi kalula ezinkambisweni nasezinhlelweni zamabhizinisi ezentengiso ezikhona ukwehlisa izindleko, ukukhulisa utshalomali nokusheshisa ukumaketha futhi kunciphise izingozi eziningi ezingavela ekusetshenzisweni kabi kwenqwaba yempahla nezinto ezingaphakathi kwezikhangiso. Umphathi Omkhulu.

Imikhankaso yokukhangisa incike ekuqoqweni okwandayo kwezimpahla zedijithali ukuxhumana ngomongo womkhiqizo. Kodwa-ke endaweni egcwele okuqukethwe, izinselelo eziningi zinganciphisa umkhankaso futhi zidale ingozi ebhizinisini. Amalungelo Amafu ngu-FADEL yisixazululo esilula futhi esingenamthungo esenza umkhangisi akwazi:

  • Sheshisa ukukhiqizwa nokusatshalaliswa ngesiqinisekiso sokuthi iziphi izimpahla — eziphrintiwe, ezidijithali, ividiyo, nethalente — ezingasetshenziswa nini, kuphi futhi kanjani.
  • Vikela imikhiqizo ekusetshenzisweni kokuqukethwe okungathobeli okungabiza izigidi ngezinhlawulo, ukusebenza kabusha komkhankaso, ne-PR engeyinhle.
  • Sika izindleko ngokusebenza kahle okwandisiwe nekhono lokuhlola konke ukufakwa kokuqamba kokusetshenziswa okuphelele kokuqukethwe.
  • Galvanize ukulingana komkhiqizo nokusebenza analytics enikeza ukuqonda ekusesheni kokuqukethwe nokusetshenziswa ukuze ukwazi ukukukhulisa kuzo zonke iziteshi zokuphrinta, ezedijithali, zokusakaza nezenhlalo.

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