Ukukhangisa OkuqukethweI-Marketing InfographicsEzimayelana Nomphakathi

Ngabe i-FTC Ingena Kanjani Ku-Cash In on Izincomo Zosaziwayo?

Izixwayiso ezivela ku-Federal Trade Commission (FTC) babe ithunyelwe, ama-imeyili aqondile angaphezu kwama-90 kubathengisi nakubathonya babo, kufaka phakathi abalingisi nabaculi abanjengoKendall Jenner, u-Emily Ratajkowski, uHailey Baldwin, uSofia Vergara, uLindsay Lohan, uSophia Bush, uZendaya Coleman, uJennifer Lopez, uLuke Bryan noSean Combs.

Sibhalile mayelana ukudalulwa ngaphambili, kodwa ngisamangazwe yinani labagqugquzeli abangakunaki ukwabelana ngesinxephezelo sabo sezezimali noma ubudlelwano bohwebo nezinkampani abakhuluma ngazo. Lapho ngine-a ukuxhumeka kwempahla nenkampani, ngisebenza ukudalula lobo budlelwano emazingeni ambalwa:

  • Konke okuqukethwe Ngishicilela, noma ngabe i-tweet noma iposi eligcwele, ngizobalula ukuthi bayiklayenti noma ukuthi siyinxusa, sabelana ngesikhangiso, noma bangabaxhasi. Ibha yami eseceleni isho ngokucacile ukuthi ngenza kanjani imali ngesayithi lami.
  • Ngaphesheya kwamasayithi wami, ngabelana ngamagama ezinkampani ezinkampani engisebenza nazo.
  • Ngisho neyami Imigomo Yesevisi yisho ukuthi ngivame ukukhuluma ngamakhasimende noma ukuthi nginobudlelwano bezezimali futhi ngidalule. Kubalulekile ukuqaphela ukuthi i-TOS evamile ayifaki imihlahlandlela ye-FTC, noma kunjalo!

Ngizizwa sengathi ngingomunye wabambalwa, noma kunjalo.

Ukudalulwa Okungaqondakali Nokungafihliwe

Lawo magama amabili ayisihluthulelo sezinkombandlela ze-FTC. Kodwa-ke, ngilalela ama-podcasts, ngibuka amavidiyo abukhoma, futhi ngifunde izibuyekezo zomphakathi nsuku zonke ezivela kubaholi bemboni yezokuthengisa abangabudaluli ngisho ubudlelwano babo obukhokhelwayo nabathengisi, izingqungquthela, ngisho namakhasimende abo. Isonto nesonto, bazoxoxa ngokusebenzisa ithuluzi futhi kuphetha ngokuthi inkampani yamathuluzi iyiklayenti labo. Ngaphandle kokwephula izinkombandlela ze-FTC mayelana nokudalula, kuwukuzibukela phansi izethameli zabo nomphakathi.

Akukhona lokho kuphela okuphazamisayo, kodwa futhi nginezinkampani ze-backlinking zingithinta njalo ezifisa ukungikhokhela ukubeka ama-backlink ngaphakathi kokuqukethwe kwami ​​​​futhi abaceli ukudalulwa. Ngihlale ngibabuza ngokusobala empendulweni yami uma bengicela ukuthi ngiphule ngqo imihlahlandlela ye-FTC ekudaluleni. Angikaze ngithole impendulo yokulandelela.

Labo ama-imeyili okuxwayisa athunyelwe evela ku-FTC bekuyisixwayiso kuwo wonke umkhakha. Akekho okufanele azibe iqiniso lokuthi bamemezele futhi baphromotha nokuthunyelwa kwama-imeyili. Ngeshwa, izexwayiso zibukeka zinganakwa futhi sekuyisikhathi sokuthi i-FTC yenze izibonelo ngosaziwayo, izinkundla zokumaketha zabanamandla, kanye nabakhangisi abathola izinsiza.

Imihlahlandlela ye-FTC's Endorsement Guides ithi uma kukhona 'ukuxhumana kwezinto' phakathi kogunyazayo nomthengisi womkhiqizo - ngamanye amagama, ukuxhumana okungathinta isisindo noma ukwethembeka abathengi abakunikezayo - lokho kuxhumana kufanele kucace futhi kugqame kudalulwe, ngaphandle kokuthi ukuxhumeka sekuvele kucacile kumongo wokuxhumana oqukethe ukugunyazwa. Incwadi ye-FTC ithunyelwe kuMark King, uMongameli we-Adidas Group eNyakatho Melika.

Umhlahlandlela Wokuvumela we-FTC

Abadumile be-Instagram Basaphula Izinkombandlela ze-FTC

Inkampani eyakha imikhankaso yabagqugquzeli bangokwezifiso icwaninge amaphrofayili osaziwayo ezinkundla zokuxhumana futhi yathola ukuthi u-93% wabantu abadumile benkundla yezokuxhumana ku-Instagram bephula izinkombandlela ze-FTC:

Ukuvunyelwa Kosaziwayo be-FTC Kwephula Ukudalulwa Kwe-FTC
Isayithi le-Mediakix alisasebenzi ngakho-ke ngisuse izixhumanisi.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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