Okuqukethwe Okungenwe ngaphakathi: Isango Lakho Lokuhola Okuhle kwe-B2B!

Ngena ngemvume kudivayisi yeselula

Okuqukethwe okunamasu isu elisetshenziswa izinkampani eziningi ze-B2B ukunikeza okuqukethwe okuhle nokunenjongo ukuthola imikhondo emihle ngokushintshana. Okuqukethwe okunamasango akunakufinyelelwa ngqo futhi umuntu angakuthola ngemuva kokushintshana ngolwazi oluthile olubalulekile. 

Ama-80% wezimpahla zokumaketha ze-B2B zibiyelwe; njengoba okuqukethwe okunamasango kungamasu ezinkampanini ezihola phambili ze-B2B. 

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Kubalulekile ukwazi ukubaluleka kokuqukethwe okunamasango uma uyibhizinisi le-B2B futhi impahla enjalo esezingeni eliphezulu nakanjani ifanelwe okungaphezu kokukhulunywa nje. Ngakho-ke nansi i-athikili ebekelwe le mpahla eyigugu enamandla okuba nomthelela kwikhwalithi ye- ukuhola isizukulwane yezinkampani ze-B2B.

Okuqukethwe okunamasango kwanoma yimuphi umkhuba ongenayo kumahhala; itholakala kuphela ngokungahambisani nemininingwane. Isizathu sokufihla okuqukethwe ukukhiqiza ukuhola. Lapho umsebenzisi eza kuwebhusayithi futhi esezolanda impahla; kuzocela isivakashi ukuthi sigcwalise ifomu. Leli fomu lwazi olubalulekile lokuthi umakethi akwazi ukuhola. Ukuhola okulangazelele ngokwanele ukulanda impahla kungenzeka kube ngumholi omuhle.

Ngakho-ke nazi izinzuzo ezijwayelekile zokuqukethwe okunamasango:

  • Kukhulisa amathuba akho wokubamba imikhondo emihle
  • Ithuthukisa ukuthengiswa okwenziwe ngemikhondo
  • Sazise ikhasimende lakho kangcono ngokunikeza ithuba lokuthi ube nokuqonda okungcono mayelana nekhasimende

Okuqukethwe okunamasango kuhlose ukukubamba kangcono nokulawula okwengeziwe ngokwazi amakhasimende akho noma ukwazi okwengeziwe ngezivakashi zakho. Okuqukethwe okunamasango nakho kunephutha kukho njengokuthola izinzuzo ezincane ze-SEO, kungenzeka ukuthi ushayele ithemba lakho kude newebhusayithi yakho, kungabonakali ukubonakala komkhiqizo komsebenzisi wakho okungenzeka ukuthi kubasizile ukuthi baqonde ukuthi ungubani, noma ukubukwa kwekhasi okuncane noma ngisho nokuncipha kwethrafikhi

Okuqukethwe okunamasango kufanele kusetshenziswe ngokucophelela lapho unamanye amasu akhona futhi usengaba sengcupheni yokulahlekelwa ezinye izivakashi. Kodwa-ke, kungazuzisa ukuthola ukuhola okuhle, ngoba umuntu okufuna ngokweqiniso ukwazi ngomkhiqizo noma odinga okuqukethwe, futhi odinga ezinye izinsizakalo kungenzeka acobelelane ngolwazi nawe. 

Ngakho-ke yiziphi izibonelo zokuqukethwe okunamasango ongakwazi ukukuhambisa kuwebhusayithi yakho ngethemba lokuthola imikhondo emihle?

Nakhu ukubuka ngokushesha kwezinye izinhlobo ezinhle kakhulu zokuqukethwe okunamasango:

  • Ebooks - Ethandwa kakhulu phakathi kwezivakashi; i-e-book ingumhlahlandlela ongakunika imininingwane eyiqiniso mayelana nobungoti obuthile besihloko. Kungaba ngesimo somhlahlandlela omfushane ongasiza ekwakheni ukuqwashisa ngomkhiqizo kanye negunya lomkhiqizo; okwenza kube umbangi oqinile ukuthi abe enye yezindlela ezinhle kakhulu zokuqukethwe okunamasango. 
  • Amaphephandaba - Olunye uhlobo oludumile lokuqukethwe okunamasango- Amaphepha amhlophe amafomu amahle kakhulu wokuqukethwe okunamasango. Kungolwazi lwendaba uqobo lwayo futhi inganikeza imininingwane eyiqiniso kakhulu nganoma yisiphi isihloko okubhalwe ngaso. Ama-Whitepapers ayaziwa njengoba eyimithombo ethembeke kakhulu yokuqukethwe okuhle futhi angakusiza ukusungula njengomholi wokucabanga. Okuqukethwe okunamasango kungaba ngumthombo omuhle wokuhola okuhle njengoba kungenza abantu abaningi bakuthembe futhi bafune ukulanda imininingwane yakho emhlophe.
  • webinar - I-webinar ngesinye isibonelo sokuqukethwe okuhle okunamasango. Kungukuthatha okuhle kwabavakashi abazimisele ukubamba iqhaza nokuxhumana nawe. Lezi zinhlobo zemisebenzi zisiza ukwakha ukwethembana nobudlelwano besikhathi eside. Ungakhulisa futhi le mikhombandlela enentshisekelo noma ebhalisela i-webinar. Lolu uhlobo lokuqukethwe okunamasango okungaheha imikhondo emihle futhi.

Ukunikezwa kokuqukethwe kubaluleke kakhulu kulo lonke uhambo lwabathengi. Kubalulekile ukuthi kube nokuqukethwe okuhle okunamasango okwenziwa kutholakale kumathemba akho okwakhiwa kobudlelwano kanye nenqubo yokuhola.

UCABANGANI?

Le sayithi isebenzisa i-Akismet ukunciphisa ugaxekile. Funda ukuthi idatha yakho yokuphawula isetshenziswa kanjani.