Kungani i-GDPR ilungele Ukukhangisa Kwedijithali
Igunya elibanzi lezomthetho elibizwa nge- Umthetho Wokuvikelwa Kwaziswa Okujwayelekile, noma I-GDPR, iqale ukusebenza ngomhla zingama-25 kuNhlaba, 2018. Umnqamulajuqu ube nabadlali abaningi abakhangisayo bedijithali abaklwebhayo futhi abaningi abengeziwe bekhathazekile. I-GDPR izobiza imali eningi futhi ilethe ushintsho, kodwa abathengisi bedijithali kufanele bamukele ushintsho, bangesabi. Nasi isizathu:
Ukuphela Kwemodeli EsePixel / Ikhukhi Ilungele Imboni
Iqiniso ukuthi lokhu bekuyisikhathi eside. Izinkampani bezilokhu zihudula izinyawo, futhi akumangazi ukuthi i-EU ihola phambili kulokhu. Le yi ukuqala kokuphela kwemodeli ye-pixel / cookie. Isikhathi sokwebiwa kwedatha nokukhuhlwa kwedatha sesiphelile. I-GDPR izokwazisa ukukhangisa okushayelwa yidatha ukuthi kusekelwe kakhulu ekungeneni nasekusekelweni kwemvume, inikeze amaqhinga asabalele njengokuthengisa kabusha nokumaketha kabusha okungahlaseli futhi kungaphazamisi. Lezi zinguquko zizongenisa inkathi elandelayo yokukhangisa kwedijithali: ukumaketha okusekelwe kubantu, noma lokho okusebenzisa idatha yomuntu wokuqala esikhundleni somuntu wesithathu (3P) idatha/ukunikeza izikhangiso.
Imikhuba Emibi Yezimboni Izophela
Izinkampani ezithembele kakhulu kumamodeli okukhomba okuziphatha kanye namathuba azothinteka kakhulu. Lokho akusho ukuthi le mikhuba izoshabalala ngokuphelele, ikakhulukazi njengoba isemthethweni emazweni amaningi angaphandle EU. Noma kunjalo, isimo sedijithali sizoguqukela kudatha yenkampani yokuqala kanye nokukhangisa kwengqikithi. Uzoqala ukubona amanye amazwe esebenzisa izimiso ezifanayo. Ngisho nezinkampani ezisebenza emazweni angangeni ngaphansi kwe-GDPR zizoqonda iqiniso lemakethe yomhlaba wonke futhi zizosabela lapho umoya uvunguza ngakhona.
Ukuhlanzwa Kwemininingwane Esidlulile Isikhathi
Lokhu kuhle ekukhangiseni nasekukhangiseni ngokujwayelekile. I-GDPR isivele yazisa izinkampani ezithile ku UK ukwenza ukuhlanza idatha, isibonelo, ukuhlukanisa uhlu lwabo lwe-imeyili cishe ngokuphindwe kabili kokuthathu. Ezinye zalezi zinkampani zibona amanani aphakeme avulekile futhi okuchofoza ngenxa yokuthi idatha yazo yamanje iyikhwalithi engcono. Lokhu kuyinganekwane, ngokuqinisekile, kodwa kunengqondo ukuveza ukuthi uma idatha iqoqwa ngokusemthethweni futhi abathengi bakhethe ukungena ngokuzithandela nangokwazi, uzobona amanani okuzibandakanya aphezulu.
Kuhle nge-OTT
Ott imele Ngaphezulu, igama elisetshenziselwa ukulethwa kokuqukethwe kwefilimu ne-TV nge-inthanethi, ngaphandle kokudinga abasebenzisi ukuthi babhalisele ikhebula lendabuko noma insizakalo ye-satellite pay-TV.
Ngenxa yobunjalo bayo, i-OTT ivalwe kahle emthelela we-GDPR. Uma ungakhethanga ukungena, awuqondisiwe ngaphandle kwalapho, ngokwesibonelo, ubhekiswe ku-YouTube. Sekukonke, nokho, i-OTT iyifanele kahle le ndawo yedijithali eguqukayo.
Ilungele Abashicileli
Kungase kungabi lula esikhathini esifushane, kodwa kuzoba kuhle kubashicileli esikhathini eside, kungafani nalokho esiqala ukukubona ngezinkampani eziphethe imininingwane yazo yama-imeyili. Njengoba kushiwo ngenhla, lokhu kuhlanza kwedatha okuphoqelekile kungase kubangele ekuqaleni, kodwa izinkampani ezithobela i-GDPR nazo zibona ababhalisile abaningi abathintekayo.
Ngokufanayo, abashicileli bazobona abasebenzisi bokuqukethwe ababandakanyeka kakhulu abanamaphrothokholi okukhetha ukungena aqine kakhulu. Eqinisweni, abashicileli bebenganakile ngokubhalisa nokukhetha ukungena isikhathi eside. Ukukhetha ukungena kwemihlahlandlela ye-GDPR kuhle kubashicileli ngoba badinga iqembu labo lokuqala (1P) idatha ezoba nomthelela.
Isabelo / Ukubamba iqhaza
I-GDPR iphoqa imboni ukuthi icabange kanzima ngokuthi isondela kanjani ekunikezeni, osekukhanyiswe isikhathi eside manje. Kuzoba nzima kubathengi abanogaxekile, futhi kuzophoqa imboni ukuthi ilethe okuqukethwe komuntu siqu okufunwa ngabathengi. Imihlahlandlela emisha idinga ukuhlanganyela kwabathengi. Lokho kungase kube nzima ukukufeza, kodwa imiphumela izoba eyekhwalithi ephezulu.