I-Marketing InfographicsUkumakethwa Kwamaselula NethebulethiI-Social Media & Influencer Marketing

Ukumaketha Kwezizukulwane: Indlela Isizukulwane Sonke Esithathe Ngayo Futhi Sisebenzisa Ubuchwepheshe

Kujwayelekile impela kimi ukuthi ngibubule lapho ngibona i-athikili ethile igxeka iMillennials noma yenza okunye ukugxeka okukhohlakele ngokweqile. Kodwa-ke, akukho ukungabaza okuncane ukuthi akukho ukuthambekela kokuziphatha kwemvelo phakathi kwezizukulwane nobudlelwano bazo nobuchwepheshe.

Ngicabanga ukuthi kuphephile ukusho ukuthi, ngokwesilinganiso, izizukulwane ezindala azingabazi ukubamba ucingo futhi zishayele othile, kuyilapho abantu abancane bezogxumela emlayezweni. Size sibe neklayenti elakha a imiyalezo ipulatifomu yabaqashi ukuxhumana nabazongenela ukhetho… izikhathi ziyashintsha!

Isizukulwane ngasinye sinezici zaso ezihlukile, enye yazo yindlela abasebenzisa ngayo ubuchwepheshe. Ngobuchwepheshe obusungula ngokushesha okukhulu ngejubane le-breakneck, igebe phakathi kwesizukulwane ngasinye futhi linomthelela endleleni iqembu ngalinye leminyaka elisebenzisa ngayo amapulatifomu ahlukahlukene ezobuchwepheshe ukwenza impilo yawo ibe lula kakhulu - empilweni nasendaweni yokusebenza.

I-BrainBoxol

Kuyini ukumaketha okujwayelekile?

I-Generational marketing iyindlela yokumaketha esebenzisa ukuhlukaniswa okusekelwe eqeqebeni labantu abazalwa ngesikhathi esifanayo abahlanganyela iminyaka efanayo nesigaba sokuphila futhi abalolongwa isikhathi esithile (imicimbi, izitayela, nentuthuko) ulwazi oluthile, izimo zengqondo, izindinganiso, nokuziphatha. Ihlose ukudala umlayezo wokumaketha oheha izidingo eziyingqayizivele kanye nezintandokazi zesizukulwane ngasinye.

Yini iGenerations (Boomers, X, Y, noZ)?

I-BrainBoxol ithuthukise le infographic, I-Tech Evolution Nendlela Esifaneleke Ngayo Sonke, echaza isizukulwane ngasinye, ezinye zezindlela zokuziphatha abafana ngazo ngokuphathelene nokutholwa kobuchwepheshe, kanye nendlela abakhangisi abavame ukukhuluma ngayo naleso sizukulwane.

  • Ama-baby boomers (Bazalwa phakathi kuka-1946 no-1964) - Babengamavulandlela okwamukela amakhompyutha asekhaya - kodwa kulesi sikhathi ezimpilweni zabo, bathe xaxa. enqena ukwamukela ubuchwepheshe obusha. Lesi sizukulwane sazisa ukuvikeleka, ukuzinza, nokuba lula. Imikhankaso yokumaketha eqondiswe kuleli qembu ingase igcizelele ukuhlela umhlalaphansi, ukuphepha kwezezimali, nemikhiqizo yezempilo.
  • Isizukulwane X (Wazalwa phakathi kuka-1965 kuya ku-1980) – Incazelo yeGeneration X ingahluka kuye ngomthombo, kodwa ububanzi obamukelwa kabanzi ngo-1965 kuya ku-1980. Eminye imithombo ingase ichaze ububanzi njengobuphela ngo-1976. Lesi sizukulwane sisebenzisa i-imeyili nocingo ukuze ukuxhumana. Gen Xers kukhona ukuchitha isikhathi esiningi online nokusebenzisa ama-smartphones abo ukufinyelela izinhlelo zokusebenza, inkundla yezokuxhumana, kanye ne-inthanethi. Lesi sizukulwane sazisa ukuguquguquka nobuchwepheshe. Imikhankaso yokumaketha eqondiswe kuleli qembu ingase igcizelele ibhalansi yokuphila komsebenzi, imikhiqizo yobuchwepheshe, kanye nokuhamba kokuhlangenwe nakho.
  • Millennials noma Isizukulwane Y (Wazalwa phakathi kuka-1980 kuya ku-1996) - ikakhulukazi sebenzisa imiyalezo kanye nezinkundla zokuxhumana. Iminyaka eyinkulungwane yaba isizukulwane sokuqala ukukhula nenkundla yezokuxhumana kanye nama-smartphones futhi iqhubeke nokuba isizukulwane esisebenzisa ubuchwepheshe obubanzi kakhulu. Lesi sizukulwane sazisa ukwenza kube ngokwakho, ubuqiniso, nokuzibophezela komphakathi. Imikhankaso yokumaketha eqondiswe kuleli qembu ingase igcizelele imikhiqizo eyenziwe ngokwezifiso, ibhrendi eqaphela umphakathi, kanye nolwazi lwedijithali.
  • Isizukulwane Z, iGen, noma ama-Centennials (Wazalwa ngo-1996 nakamuva) - ikakhulukazi sebenzisa amadivaysi okuxhumana aphathwayo kanye nezinsiza ukuze uxhumane. Basezinhlelweni zokuthumela imiyalezo u-57% wesikhathi lapho besebenzisa ama-smartphones abo. Lesi sizukulwane sazisa ukusebenziseka kalula, ukufinyeleleka, nobuchwepheshe. Imikhankaso yokumaketha eqondiswe kuleli qembu ingase igcizelele izixazululo ezisheshayo nezilula, ubuchwepheshe beselula, nenkundla yezokuxhumana.

Ngenxa yomehluko wabo ohlukile, abakhangisi bavame ukusebenzisa izizukulwane ukuze baqondise kangcono imidiya neziteshi njengoba bekhuluma nengxenye ethile. I-infographic ephelele ihlinzeka ngokuziphatha okunemininingwane, okuhlanganisa okunye okukhathazayo okubangela ukungqubuzana phakathi kwamaqembu obudala. Kuhlole…

I-Tech Evolution nokuthi Silingana Kanjani Sonke
Isayithi le-Brainboxol alisasebenzi ngakho izixhumanisi zisusiwe.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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