Ukuthola Umuntu Wakho Emhlabeni Ominyene

ikhasimende intelligence mobile

Endaweni yanamuhla yokuncintisana yokuthengisa, ukunikezwa okwenzelwe wena kwehlukanisa imikhiqizo empini yokubamba ukunakwa kwabathengi. Izinkampani kulo lonke umkhakha zilwela ukuletha okuhlangenwe nakho okukhumbulekayo, kwamakhasimende komuntu okwakha ukwethembeka futhi ekugcineni kuthuthukise ukuthengisa - kepha kulula ukusho kunokukwenza.

Ukudala lolu hlobo lwesipiliyoni kudinga amathuluzi okufunda ngamakhasimende akho, wakhe ubudlelwano futhi wazi ukuthi yiluphi uhlobo lokunikezwa abazoba nentshisekelo kukho, futhi nini. Okubaluleke ngokulinganayo ukwazi ukuthi yini okunikezwayo okungasebenzi, ukugwema ukucasula noma ukuhlukanisa amakhasimende akho athembeke kakhulu. 

“Oo-A abathathu” Bokwakha Ubudlelwano

Ukwakha ubudlelwano bamakhasimende ezitolo kungaphulwa kube yizinyathelo ezintathu: Ukuthenga, ukusebenza futhi umsebenzi.

  • Ukuzuza - kumayelana nokunaka ukunakekelwa kwamakhasimende emikhiqizweni nokuthola amakhasimende amasha, okusho ukufinyelela kubathengi abangaba khona emakethe ebanzi ngokukhangisa okusebenzayo, ukusebenzisana kwesiteshi, izikhangiso nokunikezwa.
  • Ukuqalisa - umthengisi ugxila ekutholeni amakhasimende ukuthi enze isenzo esithile noma alandele indlela ethile ayifunayo ekhulisa inani lamakhasimende. Lokhu kungasho ukuvakasha esitolo izikhathi eziningi njalo ngenyanga, ukuqedela uhlobo oluthile lomsebenzi noma ukwandisa ulwazi ngokuhlinzekwa okuhlukile. Inhloso yesigaba sokuqalisa ukuxhumana kwamakhasimende nomkhiqizo, kunika amandla umthengisi ukuthi awahlanganyele futhi akhe ubuhlobo.
  • Activity - isigaba sokugcina kulapho izinhlelo zokwethembeka nezinzuzo zisebenza khona.

Ngenkathi isigaba sokuqala sokwakha ubudlelwano sincike ekufinyeleleni okubanzi, izigaba ezimbili ezilandelayo zimayelana nokwenza ngezifiso. Ukuphela kwendlela izigaba zokwenza kusebenze kanye nomsebenzi zizophumelela uma ngabe ikhasimende linentshisekelo yomuntu siqu kokunikezwayo noma kumkhiqizo.

Uma into enconyiwe noma okunikezwayo okuphakanyisiwe kungavunyelwe, kungani bezozibandakanya? Ngalo mqondo analytics ube ithuluzi eliyigugu kubathengisi abafuna ukwenza ngezifiso ukunikezwa nokwakha ukwethembeka kubathengi babo.

Izibalo zinika abathengisi ithuba lokugcina ithrekhi elula enikezela ngamathemba abo futhi engakwazi, ekugcineni ukubenza bakwazi ukuqeda okunikezwayo okungahambelani, ukucija ukufinyelela futhi babe ngumthombo othembekile wolwazi nemikhiqizo kumthengi ngamunye.

Abathengi bamatasa, futhi uma bazi ukuthi umkhiqizo owodwa uzobe uletha ngqo lokho abakufunayo ngokuya ngokuthenga kwangaphambilini nezintshisekelo, yilona mkhiqizo abazowufunela.

Ukusebenza Idatha

Ngakho-ke yimaphi amathuluzi adingekayo ukwenza lokhu kwakha ubudlelwano kwenzeke?

Yize iningi labakhangisi nezinhlangano zikwazi ukuthola idatha eningi - eyendabuko neyenhlalo - kuyinselelo eqhubekayo yokuyifaka, phakamisa izingxenye zamakhasimende ezibaluleke kakhulu futhi usabele ngesikhathi sangempela kuzidingo zamakhasimende. Namuhla izinhlangano ezibhekene nezinselelo ezivame kakhulu ukubhekana nazo ukuthi zikhona ukucwila kudatha nokulambela imininingwane. Eqinisweni, kulandela ukukhishwa kocwaningo lwakamuva ngu I-CMOSurvey.org, umqondisi wayo uChristine Moorman uphawule ukuthi enye yezinselelo ezinkulu ukungatholi idatha kepha kunalokho kwakha ukuqonda okwenzekayo kuleyo datha.

Lapho abathengisi behlome ngamathuluzi wokuhlaziya afanele, noma kunjalo, idatha enkulu ingaba yithuba elingaphezulu. Yile datha evumela abathengisi ukuthi bathole impumelelo esigabeni sokuqalisa nokusebenza sokwakha ubudlelwano - badinga nje ukwazi ukuthi bangakusebenza kanjani. Ukuhlanganisa kahle ibhizinisi, idatha nezibalo ukuze kukhishwe ukuqonda kokuthi ikhasimende lingasabela kanjani ekunikezweni noma ekusebenzisaneni okunikeziwe kwenza umehluko omkhulu njengoba izinkampani zisebenza ukuthuthukisa ukuqondisa kwazo nokwenza ngezifiso.

Izibalo zenza abathengisi bakwazi ukuzwa ukuhlanya kwedatha kwanamuhla futhi bathuthuke ngempela kulezi zindawo, okusiza nokwakha ukwethembeka nemali engenayo.

Isigaba esisodwa sokuthengisa lapho lokhu kubonakala khona ngokusobala ngamagrosa. Izinhlelo zokusebenza zamaselula, ama-beacon nobunye ubuchwepheshe bukhiqiza uzamcolo wedatha ohambweni lwasesitolo lwabathengi. Abathengisi abanobuhlakani nemikhiqizo bayayisebenzisa analytics ukucubungula leyo datha ngesikhathi sangempela nokukhiqiza okunikezwayo okusebenzayo okuvula amakhasimende ngaphambi kokuphuma esitolo.

Ngokwesibonelo, AbakwaHillshire brand bakwazi ukulandela abathengi ezitolo basebenzisa iBeacons, ebavumela ukuthi bathumele izikhangiso ezenziwe ngokwezifiso namakhuphoni wesoseji yabo yobuciko lapho umthengi esondela kuleyo ngxenye yesitolo.

Akuyona imfihlo ukuthi umhlaba wanamuhla wokuthengisa uncintisana kakhulu kunanini ngaphambili. Ukwakha ukwethembeka kwamakhasimende ukugxila kwimikhiqizo ephezulu, futhi ukuphela kwendlela abazophumelela ngayo ukwenza lokhu ukuzwana namakhasimende abo.

Ngeke kwenzeke ngobusuku obubodwa, kepha lapho kuthintwa kahle, abathengisi banekhono lokubeka idatha yamakhasimende abo ukusebenza ukuze baqonde kangcono izidingo nezintandokazi zomuntu ngamunye. Lolu lwazi luyisihluthulelo sokwenza ngcono ubuwena, ubudlelwano bamakhasimende futhi ekugcineni okuyisisekelo senkampani.

UCABANGANI?

Le sayithi isebenzisa i-Akismet ukunciphisa ugaxekile. Funda ukuthi idatha yakho yokuphawula isetshenziswa kanjani.