I-Goodbye ne-Good Riddance to Marketing ngo-2013

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Ngabe lo nyaka ukuncelile? Kwenzele mina. Bekungunyaka onzima njengoba ngilahlekelwe ngubaba, impilo yami yaba nenkinga, futhi ibhizinisi lalinezinkinga ezimbi - kufaka phakathi ukuhlukana nomngani omkhulu nozakwethu. Nina bantu nifunde ibhulogi yami ukuthola ulwazi lokumaketha ngakho angifuni ukugxila kwezinye izingqinamba (yize zibe nomthelela omkhulu), ngifuna ukukhuluma ngqo ne-Marketing and Marketing Technology.

Ukumaketha ngo-2013 kwamunca

Sichithe unyaka wonke sibuyisela abantu emgqeni ngamasu aqinisekisiwe, aphumelele, weziteshi eziningi. Izinto ezicwebezelayo kulo nyaka bezigcwele yonke indawo. Amaklayenti ethu agudluze izimali futhi atshala kubuchwepheshe obuningi kulo nyaka obuthembise okuningi futhi waletha imali engekho emthethweni. Isuse ukugxila ezintweni ebesazi ukuthi zizosebenza isikhathi eside futhi ngomfutho. Iphonse imali enhle nezinsizakusebenza ezinhlelweni ezingakhiqizi lutho. Sintshontshele amaklayenti kuthi uma bebuya, baswele imali yokuqhubeka nokusebenza.

Iziphazamiso, Amanga Nokucindezela

Kukhona okushintshile nami kulo nyaka njengoba bengikhuluma namakhasimende. Ngaqala ukubukeka njenge-curmudgeon ekamelweni kunokuba ngumfana womqondo. Ngenkathi besicindezela amanye amathuba amasha amahle, ngazizwa sengathi kufanele ngihlasele futhi ngigcine abaningi besasebenza. Silwe njengoba amaklayenti ethu engazinaki izitayela zamaselula, izitayela zevidiyo, kanye nempumelelo yokuqukethwe okuqhubekayo.

Ingcindezi yangaphakathi kulezi zinkampani yayimbi… ubuholi bufuna imiphumela esheshayo, banciphisa amabhajethi, futhi banciphisa ukubalwa kwabasebenzi. Izinkampani zaphoqeleka ukuthi zithathe isinqumo esibi ngemuva kwesinqumo esingesihle kanti nezinkampani zamanqe ezazibahlasela zazikujabulela kakhulu ukuzisayina, zithathe imali yazo, futhi zibashiye bengenalutho. Kubize abangani bami abaningi abakule mboni ukushiya noma ukuxoshwa. Ngicabanga ukuthi uhhafu wezixhumanisi zami ze-LinkedIn unesihloko esisha enkampanini entsha.

Ukubuyela Kuzisekelo

Lo nyaka unyaka wokugxila. Ibhizinisi lethu selibuyele enjongweni yalo esemqoka yokuqinisekisa ukuthi amaklayenti ethu anesisekelo esihle kakhulu sokumaketha esingena ngaphakathi silandelwa ngokuqukethwe okuqinile, isu lezenhlalo kanye nosesho olwakha igunya nokwazisa ngemikhiqizo yabo. Sizoqhubeka nokusiza amaklayenti ethu ahlanganise futhi asebenzise ubuchwepheshe, kepha uwagcine angaphazamiseki. Sizovulelwa ukuthi yini esebenzayo nokuthi yini engasebenzi kulo nyaka.

Angikuthandi ukubikezela ngakho-ke angizukukwenza. Nakhu ukugxila kwethu ku-2014 nokugxila esikuphusha namakhasimende ethu:

  • Ukuqinisekisa ukuthi ukumaketha okuku-inthanethi kunesisekelo esiqinile esenzelwe bona usesho nezenhlalo - igunya lokwakha lemikhiqizo nabantu abangemuva kwabo.
  • Ukuqalisa kokusebenzisa okungaphakathi lokho linganisa bese uhola izivakashi ngesiteshi sokuthengisa nokuguqula.
  • Ukugcina nokwakha inani ngamathemba, ukuhola, kanye nezivakashi ngokusebenzisa izinqubo ezinhle zokumaketha ze-imeyili nokumaketha okuzenzakalelayo.
  • Ukufaka onhlamvukazi ku ukukhula kweselula nokwamukelwa - kufaka phakathi ukuthumela imiyalezo, iwebhu yeselula, i-imeyili yeselula nezinhlelo zokusebenza zeselula.
  • Izabelo zebhizinisi zehluzo, ividiyo yobungcweti, ama-webinar, nokunye abasebenzelana nemimoya ezisiza ukuchaza izinzuzo eziyinkimbinkimbi ngokushesha futhi zithuthukise imijikelezo yokuguqulwa namanani.
  • Seeking amathuba wokuphromotha eqhuba ukuqwashisa futhi ithole imikhiqizo yethu, izinsizakalo, abantu nemikhiqizo phambi kwezithameli ezintsha ezifanelekile.

Ngikulungele ukuthi u-2013 abuyele emuva kwami ​​futhi ngiqale u-2014! Ungu?

UCABANGANI?

Le sayithi isebenzisa i-Akismet ukunciphisa ugaxekile. Funda ukuthi idatha yakho yokuphawula isetshenziswa kanjani.