Ama-Dashibhodi we-5 weGoogle Angeke Akuthuse

ama-dashboards ama-analytics

I-Google Analytics ingasabisa abathengisi abaningi. Njengamanje sonke siyazi ukuthi zibaluleke kangakanani izinqumo eziqhutshwa yidatha eminyangweni yethu yezokumaketha, kepha abaningi bethu abazi ukuthi baqale kuphi. I-Google Analytics iyithuluzi lamandla lomthengisi ocabanga ngokuhlaziya, kepha angangeneka kalula kunalokho abaningi bethu abakubonayo.

Lapho uqala ku-Google Analytics, into yokuqala okudingeka uyenze ukukhipha eyakho analytics ngezigaba ezilingana nobukhulu. Dala amadeshibhodi ngokuya ngomgomo wokumaketha, isigaba, noma isikhundla. Ukusebenzisana kweminyango kubalulekile, kepha awufuni ukuhlanganisa amadeshibhodi wakho we-Google Analytics ngokushova wonke amashadi owadingayo kudeshibhodi eyodwa.

Ukuze wakhe kahle ideshibhodi ye-Google Analytics, kufanele:

  • Cabanga ngezilaleli zakho - Ingabe le yideshibhodi yokubika kwangaphakathi, umphathi wakho noma iklayenti lakho? Uzodinga ukubona amamethrikhi owalandelayo ezingeni lembudumbudu ngaphezulu kunomphathi wakho, isibonelo.
  • Gwema imfuhlumfuhlu - Zisindise ikhanda lokuzama ukuthola ishadi elifanele uma ulidinga ngokuhlela kahle amadeshibhodi wakho. Amashadi ayisithupha kuya kwayisishiyagalolunye kudeshibhodi ngayinye afanelekile.
  • Yakha amadeshibhodi ngesihloko - Indlela enhle yokugwema imfuhlumfuhlu ukuqoqa amadeshibhodi wakho ngesihloko, inhloso noma indima. Isibonelo, ungahle ubheke yomibili imizamo ye-SEO ne-SEM, kepha kungenzeka ufune ukugcina amashadi womzamo ngamunye kudeshibhodi ehlukile ukugwema ukudideka. Umqondo wokubona kwedatha ukuthi ufuna ukunciphisa ubunzima bengqondo, ngakho-ke izitayela nokuqonda kuyasivelela. Ukuhlukanisa amashadi kumadeshibhodi ngezihloko ezisekela leyo nhloso.

Manje njengoba unemihlahlandlela ethile engqondweni, nazi ezinye izinhlelo zokusebenza ezisebenzayo zedeshibhodi ngayinye ye-Google Analytics (Qaphela: Yonke imidwebo yedeshibhodi yedatha ye-Google Analytics ku- IdathaHero):

Ideshibhodi ye-AdWords - Ye-PPC Marketer

Inhloso yale deshibhodi ukukunikeza ukubuka konke ukuthi umkhankaso ngamunye noma iqembu lesikhangiso lenza kanjani, kanye nokuqapha imali oyisebenzisile nokukhomba amathuba okwenza kahle. Uthola futhi inzuzo eyengeziwe yokungadingi ukupheqa etafuleni lakho le-AdWords ngokungapheli. Ubumbudumbudu bale deshibhodi buxhomeke kuzinjongo zakho nakuma-KPI kunjalo, kepha amanye amamethrikhi okuqala okufanele uwacabangele:

  • Sebenzisa usuku
  • Ukuguqulwa ngomkhankaso
  • Izindleko ngokutholwa ngakunye (i-CPA) nokuchitha ngokuhamba kwesikhathi
  • Ukuguqulwa ngombuzo wosesho ofanayo
  • Izindleko eziphansi Kokutholwa Kunye (i-CPA)

I-Adwords ngokwezifiso Ideshibhodi yeGoogle kuDathaHero

Ideshibhodi Yokuqukethwe - Okomaka Wokuqukethwe

Amabhulogi abe ngumgogodla wemizamo yethu eminingi ye-SEO njengabakhangisi. Avame ukusetshenziswa njenge-go-to lead gen machine, amabhulogi futhi angaba ukuxhumana kwakho kokuqala namakhasimende akho amaningi futhi asetshenziselwe ukubonwa komkhiqizo. Noma ngabe iyiphi inhloso yakho, qiniseka ukuthi udizayina ideshibhodi yakho unaleyo nhloso ngokulinganisa ukubandakanyeka kokuqukethwe, imikhondo ekhiqizwayo kanye nomgwaqo wonke wesayithi.

Amamethrikhi aphakanyisiwe:

  • Isikhathi esizeni (sihlukaniswe ngeposi lebhulogi)
  • Amaseshini ngokuthunyelwe kwebhulogi kokuthunyelwe kwebhulogi
  • Bhalisa nge-blog post / isigaba seposi le-blog
  • Ababhalisi beWebinar (noma ezinye izinhloso zokuqukethwe)
  • Amaseshini ngomthombo / ngeposi
  • Izinga lokunciphisa ngomthombo / ngokuthunyelwe

Ideshibhodi ye-Google Yokuguqula ku-DataHero

Ideshibhodi Yokuguqulwa Kwesayithi - Ye-Growth Hacker

Ikhasi eliyisiqalo namakhasi okufika kungenzeka ahloselwe ukuguqula - noma yini inhlangano yakho echaza ukuguqulwa okufanele kube yikho. Kufanele uhlole i-A / B kulawa makhasi, ngakho-ke udinga ukuqapha ngokucophelela ukuthi amakhasi okufika aqhuba kanjani ngokususelwa kulezi zivivinyo. Kumakethe okhathalela ukukhula, ukuguqulwa kuyisihluthulelo. Gxila ezintweni ezinjengemithombo ephezulu kakhulu yokuguqula, isilinganiso sokuguqulwa ngekhasi, noma isilinganiso se-bounce ngekhasi / ngomthombo.

Amamethrikhi aphakanyisiwe:

  • Izikhathi ngokufika kwekhasi / umthombo
  • Ukuqedwa kwemigomo ngokufika ekhasini / ngomthombo
  • Izinga lokuguqulwa ngekhasi lokufika / umthombo
  • Izinga lokubuyisa ngokufika kwekhasi / umthombo

Qiniseka ukuthi ulandelela ngokucophelela noma yikuphi ukuhlolwa kwe-A / B ngosuku. Ngaleyo ndlela, wazi kahle ukuthi yini ebangela ushintsho kumanani wokuguqulwa.

Ideshibhodi Yemethrikhi Yesayithi - YeMarketer yeGeeky

Lawa ma-metric anobuchwepheshe obuhle kepha angenza umehluko omkhulu maqondana nokwenza ngcono isiza sakho. Ukuze umbe ujule kakhulu, bheka ukuthi lawa ma-metric obuchwepheshe axhumana kanjani nokuqukethwe noma amamethrikhi omphakathi. Isibonelo, ingabe bonke abasebenzisi bakho be-Twitter beza ngeselula ekhasini elithile lokufika? Uma kunjalo, qiniseka ukuthi ikhasi lokufika lenzelwe iselula.

Amamethrikhi aphakanyisiwe:

  • Ukusetshenziswa kweselula
  • Isixazululo sesikrini
  • uhlelo Operating
  • Isikhathi esichithwe ngokuphelele kusayithi

Ama-KPIs Asezingeni Eliphezulu - Okwe-VP Yokumaketha

Umqondo wale deshibhodi ukwenza ukugcina iso kumamethrikhi kube lula impela. Ngenxa yalokhu, awudingi ukubonisana nabantu abahlanu abahlukene ngaphakathi komnyango wakho ukuze uthole umbono ngempilo yemizamo yakho yokumaketha. Ukugcina yonke le datha endaweni eyodwa kuqinisekisa ukuthi noma yiziphi izinguquko ekusebenzeni kokumaketha ngeke zingabonakali.

Amamethrikhi aphakanyisiwe:

  • Imali isiyonke
  • Kuhola ngomthombo / umkhankaso
  • Ukusebenza kokumaketha nge-imeyili
  • Impilo kafaneli jikelele

Ukumaketha i-KPI Custom Google Dashboard kuDathaHero

Ukuxhumana nenani lokumaketha kuyo yonke inhlangano, sonke siya ngokuya sincike kakhulu kudatha. Sidinga ukucubungula ngokwanele ukuze siqoqe idatha efanele, siveze imininingwane ebalulekile futhi siphinde sikuxhumanise nezinhlangano zethu. Kungakho ungeke ukwazi ukungazinaki amathuluzi abalulekile afana neGoogle Analytics, ikakhulukazi uma uwahlukanisa kube ukulunywa okungasetshenziswa kakhulu, njengamadeshibhodi.

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