I-Google Analytics: Amamethrikhi Wokubika Abalulekile Wokumaketha Okuqukethwe
Igama ukumaketha kokuqukethwe kungcono kube buzzworthy kulezi zinsuku. Iningi labaholi bezinkampani nabakhangisi bayazi ukuthi badinga ukwenza ukumaketha kokuqukethwe, futhi abaningi sebeze bafika ekwakheni nasekusebenziseni isu.
Inkinga ebhekene nabachwepheshe abaningi bezentengiso yile:
Sikulandela kanjani futhi sikulinganise ukumaketha kokuqukethwe?
Sonke siyazi ukuthi ukutshela iqembu le-C-Suite ukuthi kufanele siqale noma siqhubeke nokumaketha kokuqukethwe ngoba wonke umuntu okwenzayo ngeke kukusike. Kunamamethrikhi amaningi abalulekile anikezela ukuqonda ngemizamo yokuthengisa okuqukethwe, okusebenzayo, okungasebenzi, nalapho kunezikhala khona.
Okuqukethwe kwendawo
Akunandaba noma ngabe isu lakho ledijithali lifaka isu elicacile lokumaketha okuqukethwe, kufanele ngabe ulandelela ukusebenza kwewebhusayithi yakho. Iwebhusayithi ingumongo wanoma yiliphi isu lokumaketha lokuqukethwe, noma ngabe isu lisanda kuqala noma selikhulile.
I-Google Analytics iyithuluzi lokulandela umkhondo elilula ukusetha futhi linikeze ukusebenza okuningi nolwazi. Kumahhala, kulula setha iGoogle Analytics, futhi inika amandla abathengisi ukulandelela okuqukethwe nokuhlola ukuthi okuqukethwe kusebenza kanjani.
Lapho uhlola isu lokumaketha lokuqukethwe (noma ulungiselela ukudala isu), kuhle ukuqala ngezisekelo - ithrafikhi ejwayelekile kumakhasi ewebhusayithi. Lo mbiko ungaphansi Ukuziphatha> Okuqukethwe Kwisayithi> Onke amakhasi.
Imethrikhi enkulu lapha ivolumu enkulu yokuvakashelwa kwamakhasi aphezulu. Ikhasi eliyisiqalo livame ukuvakashelwa kakhulu, kepha kuyathakazelisa ukubona ukuthi yini ethola ithrafikhi eningi ukudlula leyo. Uma unamasu wokubloga avuthiwe (iminyaka engu-5 +), amabhulogi kungenzeka abe ngamakhasi alandelayo avakashelwa kakhulu. Le yindawo enhle ukubona ukuthi okuqukethwe kusebenza kanjani esikhathini esithile (amasonto, izinyanga noma ngisho neminyaka).
Isikhathi ekhasini
Isilinganiso sesikhathi izivakashi ezisichitha ekhasini sinikeza ukuqonda kokuthi ngabe ikhasi liyabandakanya yini.
Kubalulekile ukuthi wazi ukuthi amakhasi avakashelwa kakhulu awahlali engamakhasi aheha kakhulu. Hlunga nge-Avg. Isikhathi ekhasini ukubona ukuthi yimaphi amakhasi anesikhathi esiphezulu esichithwe ekhasini. Amakhasi anokubukwa kwamakhasi okuphansi (2, 3, 4) angabhekwa njengokungajwayelekile. Noma kunjalo, lawo athakazelisayo amakhasi anokubukwa okungaphezu kuka-20 +.
Njengoba unquma ukuthi iziphi izihloko okufanele uzifake kukhalenda lakho lokuhlela lokumaketha okuqukethwe, kubalulekile ukuthi ubheke ukuthi imaphi amakhasi athola umthamo omningi kakhulu wethrafikhi (athandwa kakhulu) nokuthi imaphi amakhasi anesikhathi esiphezulu emakhasini (abandakanya). Ngokufanelekile, ikhalenda lakho lokuhlela kufanele libe inhlanganisela yakho kokubili.
Ukuqedwa Kwemigomo
Ngenkathi singathola imbudumbudu ku ukulandelela futhi ulinganisa imizamo yokukhangisa, kubalulekile ukukhumbula ukuthi isu lecebo lokumaketha ukushayela nokuguqula imikhondo emisha yamakhasimende. Ukuguqulwa kungalandelwa kusetshenziswa Izinjongo ku-Google Analytics ngaphansi Ukuphatha> Buka.
I-Google Analytics ivumela kuphela imigomo engama-20 ukuthi ilandelwe ngasikhathi, ngakho-ke sebenzisa lokhu ngokuhlakanipha. Umkhuba omuhle ukulandela ukuthunyelwa kwamafomu aku-inthanethi, ukubhaliswa kwezincwadi zezindaba, ukulandwa kwamaphepha amhlophe, nanoma yisiphi esinye isenzo esikhombisa ukuguqulwa kwesivakashi sewebhusayithi sibe iklayenti elingaba khona.
Izinjongo zingabukwa ngaphansi Ukuguqulwa> Imigomo> Ukubuka konke ku-Google Analytics. Lokhu kunikeza ukubuka konke okujwayelekile kokuthi izingcezu zakho zokuqukethwe namakhasi akwenzela ukuhola kokushayela.
Umthombo Wethrafikhi Naphakathi
I-Traffic Source ne-Medium izindlela ezinhle zokwazisa ukuthi ithrafikhi ingena kanjani kuwebhusayithi yakho namakhasi wokuqukethwe. Lezi zinombolo zibaluleke kakhulu uma usebenzisa amaphromoshini akhokhelwayo kwimithombo efana nezikhangiso ze-Google, i-LinkedIn, i-Facebook, amanethiwekhi wokumaketha asuselwa ku-akhawunti, noma amanye amanethiwekhi wesikhangiso. Eziningi zalezi ziteshi zephromoshini ezikhokhelwayo zinikela ngedeshibhodi yamamethrikhi (futhi inikela ngamaphikseli wokulandela umkhondo), kepha umthombo omuhle kakhulu wolwazi lweqiniso uqobo uku-Google Analytics.
Funda ukuthi ukuguqulwa kwakho kuqhamukelani kumgomo ngamunye ngokubheka ifayili le- Ukuguqulwa> Izinjongo> Ukuhamba Kwemigomo bika. Ungakhetha umgomo ofuna ukuwubuka kanye nomthombo / okulingene kwalowo mgomo wokuqedwa (ukuguqulwa). Lokhu kuzokutshela ukuthi mingaki leyo mikhombandlela evela kuGoogle Organic, Direct, CPC, LinkedIn, Bing CPC, njll.
Ukubukwa okubanzi kokuthi Imithombo ehlukahlukene iyithinta kanjani imizamo yakho yonke yokuqukethwe kokuqukethwe ingatholakala ngaphansi
Ukutholwa> Yonke Ithrafikhi> Umthombo / Okulingene.Lo mbiko wenza umakethi abone ukuthi yimiphi imithombo kanye namaMediamu ashayela inani elikhulu lokuguqulwa kwezinhloso. Ngokwengeziwe, umbiko ungasetshenziswa ukukhombisa ukuthi ukuguqulwa kuqhamuka kuphi kumgomo othile (ofana nombiko weGoal Flow). Qiniseka ukuthi ubheka amakhasi / iseshini, Avg. Isikhathi Sesikhathi, kanye Nesilinganiso Se-Bounce salawa makhasi.
Uma i-Source / Medium inezinga lokuguqulwa eliphansi, amakhasi aphansi / iseshini, i-Avg. Isikhathi Seseshini nezinga eliphezulu lokubhabha, yisikhathi sokuhlola ukuthi ngabe lowo Mthombo / Okulingene uwukutshalwa kwezimali okulungile kwesikhathi nezinsizakusebenza.
Amazinga wegama elingukhiye
Ngaphandle kweGoogle Analytics, kukhona uhla lwamathuluzi akhokhelwayo ukuze landelela i-SEO futhi amazinga wegama elingukhiye. Izikhundla zamagama asemqoka ziyasiza ekunqumeni ukuthi iziphi izingcezu zokuqukethwe ezizokwakha nokuthi imaphi amaklayenti angahle awafunayo lapho eku-inthanethi. Qiniseka ukuthi uhlanganisa i- I-akhawunti ye-Google Search Console ene-Google Analytics. Abaphathi bewebhu bangakunikeza imininingwane yokuthi yimaphi amagama asemqoka ahambisa ithrafikhi ephilayo kusayithi lakho.
Amathuluzi we-SEO ayinkimbinkimbi afaka phakathi Semrush, g Shift, Ama-Ahrefs, I-BrightEdge, Conductor, Futhi I-Moz. Uma ungathanda ukukhulisa amazinga amagama athile asemqoka (futhi uthole ithrafikhi ethe xaxa yalawo magama), bhala futhi uphromothe okuqukethwe okuzungeze leyo migomo.
Yimiphi imibiko namamethrikhi owasebenzisayo ukuhlola nokwazisa isu lakho lokumaketha okuqukethwe?