Ukukhangisa Okuqukethwe

Ingabe i-Google Benchmarks Matter?

Namuhla ngithole incwadi yezindaba evela ku-Google Analytics, uhlelo lokuqala lomqulu wokuqala lufundeke kanje:

Kule nyanga, sishintsha umbiko “wokulinganisa” ojwayelekile ku-akhawunti yakho ye-Google Analytics ngedatha eyabiwe kule ncwadi yezindaba. Sisebenzisa le ncwadi yezindaba njengokuhlola ukuveza idatha ewusizo kakhulu noma ethakazelisayo kubasebenzisi be-Analytics. Idatha equkethwe lapha ivela kuwo wonke amawebhusayithi akhethe ukwabelana ngedatha ngokungaziwa ne-Google Analytics. Yilabo kuphela abaphathi bewebhusayithi abanike amandla lokhu kwabelana ngedatha okungaziwa abazothola le ncwadi yezindaba "yokulinganisa".

Uhlelo lokuqala luxoxisane ngezilinganiso ngezwe, kuhlanganisa Isilinganiso se-Bounce:
izwe elibi kakhulu

Isikhathi Esizeni:
i-timeonsite bycountry

Nokuguqulwa Kwenhloso:
ukuguqulwa kwegoli ngezwe

Kunengozi enkulu yokulinganisa ukusebenza kwesayithi lakho kulokhu zokubekisa. Eqinisweni, ngingaphikisa ukuthi lezi zingamabhentshimakhi nhlobo. Yonke isayithi ihlukile ngesakhiwo nokuqukethwe. Konke ukuhlukaniswa kwemithombo yethrafikhi kuhlukile... kusukela ekusesheni kuya ekudlulisweni. Isikhathi sokulayisha ngezwe sihlukile… ngaphandle uma usebenzisa insiza ukugcina izinsiza zakho ngokwendawo. Futhi le mibuzo ayifaki nolimi...

Ingabe izilinganiso zamazwe zibandakanya kuphela ukuvakasha nokubukwa kwamakhasi kumasayithi angaphakathi kwezwe anolimi oluvamile? Noma ingabe lezi zingosi ziyahunyushwa (okungase kuthathe isikhathi eside noma kuhunyushwe kabi kangangokuthi kwandisa ama-bounces)? Ingabe amasayithi e-e-commerce? Amabhulogi? Izingosi zokuxhumana? Amakhasi ewebhu amile?

Enye inkinga ikhona futhi. Amathuluzi afana ne-Facebook I-Social Plugin inomthelela kumazinga okugxuma kakhulu ngoba i-Facebook iqondisa kabusha abasebenzisi besayithi. Uma isivakashi sifika kusayithi lakho futhi sisebenzisa i-plugin ngaphambi kokwenza noma yimuphi omunye umsebenzi, siyagxuma. Nasi isibonelo esivela kwelinye iklayenti lami… ungabona lapho efake khona, akhiphe bese efaka ifayela Facebook Social Plugin esizeni sabo:

gxuma

Iseluleko sami kumaklayenti simane silinganise isayithi lakho ngokumelene nesayithi lakho ... akekho omunye umuntu. Ingabe izinga lakho lokugxuma liyakhuphuka noma liyehla? Ingabe izivakashi zakho ziphezulu noma phansi? Ingabe inani lokubukwa kwamakhasi ngokuvakasha ngakunye liyenyuka noma liphansi? Uyishintshe kanjani idizayini yakho noma okuqukethwe ukuthi kube nomthelela ekuhlangenwe nakho kwezivakashi zakho? Sibona ukwanda kwesikhathi esihlala izivakashi kusayithi lapho sishumeka ividiyo… kunengqondo, akunjalo? Kodwa uma singashumeki ividiyo efanayo isonto ngalinye ngeke sicabange ukuthi senza umsebenzi ongemuhle.

Izibonelo ezimbili kule bhulogi:

  • Silungise ukwakheka kwebhulogi yethu ukuze sibonise izingcaphuno ekhasini lethu lasekhaya. Ngenxa yalokho, izinga lokugxuma lehlile njengoba abantu bechofoza kokuthunyelwe KANYE namakhasi ngokuvakasha ngakunye kwenyuke kakhulu. Uma ngingakukhombisa izibalo ngaphandle kokukuchaza lokho, bekuzokushiya uzibuza. Noma uma usilinganise ngokumelene namanye amasayithi, singaba ngcono noma sibe sibi kunemiphumela yawo.
  • Sethule iphephandaba lethu. Besilokhu sengeza ababhalisile ngokuqhubekayo kusukela singeze iphephandaba futhi lezi zivakashi ziyabuya njengoba ziyifunda. Ngenxa yalokho, ngezinsuku ezilethwa incwadi yezindaba, inani lethu lokubukwa kwamakhasi liphezulu kakhulu - futhi isilinganiso sethu samasonto onke senyuke cishe ku-20%. Uma siziqhathanisa namanye amasayithi, ingabe anayo incwadi yezindaba? Ingabe bayashicilela izingcaphuno? Ingabe bahlanganisa okuqukethwe kwabo ngokomphakathi?

Kalula nje, ngokubona kwami, amabhentshimakhi awanikezi noma iyiphi idatha enengqondo kimi ukuze ngithuthukise isayithi lami. Angizange futhi ngikwazi ukusebenzisa amabhentshimakhi namasayithi amaklayenti ami. Okuwukuphela kwebhentshimakhi ebalulekile yileyo esiyiqophayo engosini yethu njengoba isonto ngalinye lidlula. Ngaphandle uma i-Google inganikeza ukuhlukaniswa okucacile phakathi kwezilinganiso zabo zokuqhathanisa amasayithi ngokunembile, ulwazi alunamsebenzi. Ukunikeza lolu lwazi kubaholi abangaphakathi kwenhlangano kungenza umonakalo othile ngempela... Ngifisa sengathi i-Google ingavele isishiye lesi sici somkhiqizo.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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