Ingabe i-Google Benchmarks Matter?

izwe elibi kakhulu

Namuhla ngithole incwajana evela kuGoogle Analytics, uhlelo lokuqala lwevolumu yokuqala efundwe kanjena:

Kule nyanga, simiselela umbiko ojwayelekile “wokulinganisa” ku-akhawunti yakho ye-Google Analytics ngemininingwane eyabiwe kule ncwajana. Sisebenzisa lencwajana njengesilingo sokwethula imininingwane ewusizo kakhulu noma ethokozisayo kubasebenzisi bezibalo. Imininingwane equkethwe lapha ivela kuwo wonke amawebhusayithi akhethe ukwabelana ngemininingwane engaziwa ne-Google Analytics. Yilabo kuphela abaphathi bewebhusayithi abanikeze amandla lokhu kwabelana ngemininingwane engaziwa abazothola lencwadi “yokulinganisa”.

Uhlelo lokuqala lukhulume ngezilinganiso zezwe, kufaka phakathi Isilinganiso se-Bounce:
izwe elibi kakhulu

Isikhathi Esizeni:
izwe elivela ku-timeonsite

Nokuguqulwa Kwezinjongo:
Izwe lokuguqulwa kwegoli

Kunengozi enkulu yokubeka uphawu ekusebenzeni kwesiza sakho kulezi zokubekisa. Eqinisweni, ngingasho ukuthi lezi yizilinganiso zokulinganisa nhlobo. Wonke amasayithi ahlukile ngesakhiwo nokuqukethwe. Njalo ukuwohloka kwemithombo yethrafikhi kwehlukile… kusuka kusesho kuya ekudlulisweni. Isikhathi sokulayisha ngezwe sehlukile… ngaphandle kokuthi usebenzisa insiza yokugcina inqolobane yakho ngokuma komhlaba. Futhi le mibuzo ayifaki nolimi…

Ingabe izilinganiso zamazwe zifaka phakathi kuphela ukuvakashelwa nokubukwa kwamakhasi kwamasayithi akwelizwe anolimi olufanayo? Noma ingabe lezi zingosi ziyahunyushwa (ezingathatha isikhathi eside noma zihunyushwe kabi kangaka zandisa ama-bounces)? Ingabe amasayithi amasayithi we-ecommerce? Amabhulogi? Amasayithi Omphakathi? Amakhasi e-web amile?

Enye inkinga ikhona futhi. Amathuluzi afana ne-Facebook I-Social Plugin inomthelela kumazinga wokuncipha kakhulu ngoba i-Facebook iqondisa kabusha abasebenzisi besayithi. Lapho isivakashi sihlala kusayithi lakho futhi sisebenzisa i-plugin ngaphambi kokuhlanganyela kunoma yimuphi omunye umsebenzi, basuke beshaya. Nasi isibonelo esivela kwelinye lamakhasimende ami… ungabona ukuthi afake kuphi, akhishwe futhi afake ifayela le- I-Facebook Social Plugin esizeni sabo:

gxuma

Iseluleko sami kumakhasimende ukuthi nje ubeke isiza sakho kwisayithi lakho… akekho omunye. Ingabe izinga lakho lokuncipha liyakhula noma liyancipha? Ingabe izivakashi zakho ziphezulu noma phansi? Ngabe inani lokubukwa kwamakhasi ngokuvakasha ngakunye liphezulu noma lehla? Ukushintshe kanjani ukwakheka kwakho noma okuqukethwe ukuze kuthinte umuzwa wezivakashi zakho? Sibona ukwanda kwesikhathi lapho izivakashi zihlala kusayithi lapho sishumeka ividiyo… kunengqondo, akunjalo? Kepha uma singashumeki ividiyo efanayo isonto ngalinye ngeke sicabange ukuthi senza umsebenzi ompofu.

Izibonelo ezimbili kule bhulogi:

  • Siguqule ukwakheka kwethu kwebhulogi ukukhombisa izingcaphuno ekhasini lethu lasekhaya. Ngenxa yalokhu, ukwehla kwezinga lehle kusukela abantu bachofoza kokuthunyelwe KANYE namakhasi ngokuvakasha kukhule kakhulu. Uma ngivele ngikukhombise izibalo ngaphandle kokuchaza lokho, kungakushiya uzibuza. Noma uma usimelile wasibeka uphawu kumanye amasayithi, singahle sibe ngcono noma sibi ngemiphumela yabo.
  • Sethule incwadi yethu yezindaba. Besilokhu sengeza ababhalisile ngokungaguquki selokhu sangeza lencwajana futhi lezi zivakashi ziyabuya njengoba ziyifunda. Ngenxa yalokhu, ngezinsuku okulethwa ngalo iphephandaba, inani lethu lokubukwa kwamakhasi liphakeme kakhulu - futhi isilinganiso sethu samasonto onke sikhuphuke sacishe safinyelela kuma-20%. Uma sizilinganisa nathi namanye amasayithi, ngabe anayo i-newsletter? Ingabe bayazishicilela izingcaphuno? Ingabe ahlanganisa okuqukethwe kwawo ngokwenhlalo?

Ngamafuphi nje, ngokombono wami, amabhentshi awahlinzeki ngemininingwane ezwakalayo kimi yokuthuthukisa isiza sami. Angikaze ngikwazi ukusebenzisa amabhentshi namasayithi amaklayenti ami. Okuwukuphela kwesilinganiso okubalulekile yilokho esikurekhoda kusayithi lethu njengoba kudlula isonto ngalinye. Ngaphandle kokuthi iGoogle inganikeza ukuhlukaniswa okucacile ngaphakathi kwamabhentshi abo ukuqhathanisa amasayithi ngokunembile, ulwazi alunamsebenzi. Ukunikezela lolu lwazi kubaholi ngaphakathi kwenhlangano kungadala umonakalo ... Ngifisa sengathi i-Google ingavele ilahle lesi sici somkhiqizo.

UCABANGANI?

Le sayithi isebenzisa i-Akismet ukunciphisa ugaxekile. Funda ukuthi idatha yakho yokuphawula isetshenziswa kanjani.