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Amanani Okubhuntsha Iwebhusayithi: Izincazelo, Amabhentshimakhi, Nezilinganiso Zemboni zango-2023

Ukugxuma kwewebhusayithi yilapho isivakashi sifika ekhasini lewebhu futhi sihamba ngaphandle kokuxhumana nesayithi, njengokuchofoza izixhumanisi noma ukuthatha izinyathelo eziphusile. I izinga lokunciphisa i-metric ekala iphesenti lezivakashi ezizulazula zisuke kusayithi ngemva kokubuka ikhasi elilodwa kuphela. Ngokuya ngenjongo yesayithi kanye nenjongo yesivakashi, izinga eliphezulu lokugxuma lingabonisa ukuthi izivakashi azikutholi ezikulindele noma okuqukethwe kwekhasi noma ulwazi lomsebenzisi (UX) idinga ukuthuthukiswa.

Ngokwefomula yokubala izinga lokugxuma, iqonde ngqo:

\text{Bounce Rate (\%)} = \left(\frac{\text{Inani Lokuvakashelwa Kwekhasi Elilodwa}}{\text{Total Visits}}\right) \times 100

Le fomula ibala izinga lokugxuma njengephesenti ngokuhlukanisa inombolo yokuvakasha kwekhasi elilodwa (izivakashi zihamba ngemva kokubuka ikhasi elilodwa kuphela) ngenani eliphelele lokuvakasha futhi ziphindaphindeka ngo-100.

I-Google Analytics 4 Bounce Rate

Kubalulekile ukukuqaphela lokho GA4 ayilinganisi izinga lokugxuma ngale fomula engenhla, kodwa iseduze.

\umbhalo{GA4 Bounce Rate (\%)} = \left(\frac{\text{Inani Lokuvakashelwa Kwekhasi Elilodwa Ehlanganyele}}{\text{Total Visits}}\kwesokudla) \times 100

An wahlanganyela iseshini iyiseshini ehlala njalo ngaphezu kwamasekhondi ayi-10, inomcimbi wokuguqulwa, noma inokubuka okungenani amakhasi amabili noma ukubukwa kwesikrini. Ngakho-ke, uma othile evakashele isayithi lakho imizuzwana engu-11 bese ehamba, akazange agxume. Ngakho-ke, i- Inani eliphakeme kakhulu lama-GA4 iyona iphesenti lamaseshini angazange ahlanganyele. Futhi:

\umbhalo{Izinga Lokuthembisana (\%)} + \umbhalo{Bounce Rate (\%)} = 100\%

Imibiko ku-Google Analytics ayibandakanyi izinga lokuzibandakanya namamethrikhi esilinganiso sokugxuma. Udinga ukwenza ngendlela oyifisayo umbiko ukuze ubuke lawa mamethrikhi emibikweni yakho. Ungenza umbiko ngendlela oyifisayo uma ungumhleli noma umlawuli ngokwengeza amamethrikhi emibikweni yemininingwane. Nansi indlela:

  1. Khetha Imibiko bese uya embikweni ofuna ukuwenza ngendlela oyifisayo, njengombiko wamakhasi nezikrini.
  2. Chofoza Yenza umbiko ngendlela oyifisayo ekhoneni eliphezulu kwesokudla lombiko.
  3. In Bika idatha, chofoza Ama-metric. Qaphela: Uma ubona nje Engeza Amakhadi futhi ungaboni Ama-metric, ukumbiko wokubuka konke. Ungakwazi ukwengeza ama-metrics embikweni wemininingwane.
  4. Chofoza Engeza imethrikhi (eduze naphansi kwemenyu engakwesokudla).
  5. Uhlobo Izinga lokuzibandakanya. Uma i-metric ingaveli, isivele ifakiwe embikweni.
  6. Uhlobo Isilinganiso se-Bounce. Uma i-metric ingaveli, isivele ifakiwe embikweni.
  7. Hlela kabusha amakholomu ngokuwahudulela phezulu noma phansi.
  8. Chofoza Faka isicelo.
  9. Londoloza izinguquko embikweni wamanje.
i-bounce rate ga4

Izinga lokuzibandakanya namamethrikhi esilinganiso sokugxuma kuzokwengezwa kuthebula. Uma unamamethrikhi amaningi kuthebula, ungase udinge ukuskrola kwesokudla ukuze ubuke amamethrikhi.

Ingabe I-Website High Bounce Rate Ngokwemvelo Iyi-Metric Engalungile?

Izinga eliphezulu lokugxuma alihlali libi ngokwemvelo, futhi incazelo yalo ingahluka kuye komongo wewebhusayithi yakho, izinhloso zakho, kanye nenjongo yabavakashi bakho. Nazi ezinye izici ezingaba nomthelela wesilinganiso sokugxuma nokuthi kungani kungeyona njalo imethrikhi engeyinhle:

  1. Uhlobo lwewebhusayithi: Izinhlobo ezihlukile zewebhusayithi zinokulindelwe okuhlukile kumazinga wokugxuma. Isibonelo, amabhulogi namakhasi agxile kokuqukethwe avame ukugxumela phezulu ngoba izivakashi ziza ukuze zizothola ulwazi oluthile futhi zingase zihambe ngemva kokulufunda. Kubalulekile ukunaka imvelo yewebhusayithi yakho.
  2. Ikhwalithi yokuqukethwe: Uma okuqukethwe kwakho kuhilela futhi kufundisa, izivakashi zingase zichithe isikhathi esiningi ekhasini elilodwa, okungaholela esilinganisweni esiphansi sokugxuma. Ngokuphambene, uma okuqukethwe kungathandeki noma kungenamsebenzi kusivakashi, kungenzeka ukuthi zigxume ngokushesha.
  3. Inhloso yomsebenzisi: Ukuqonda inhloso yezivakashi zakho kubalulekile. Ezinye izivakashi zingase zifune izimpendulo ezisheshayo noma imininingwane yokuxhumana, okuholela esilinganisweni esiphezulu sokugxuma ngemva kokuthola ezikudingayo. Abanye bangase bahlole amakhasi amaningi uma benentshisekelo kumikhiqizo noma amasevisi akho.
  4. Isivinini Sokulayisha Ikhasi: Amakhasi alayisha kancane angakhungathekisa izivakashi futhi andise amanani okubhampa. Ukuqinisekisa ukuthi iwebhusayithi yakho ilayisha ngokushesha futhi iyasabela kuselula kungaba nomthelela omuhle emazingeni okugxuma.
  5. Idizayini Yewebhusayithi Nokusebenziseka: Idizayini yewebhusayithi edidayo noma engathandeki ingaholela kumazinga aphezulu okugxuma. Izivakashi zidinga ukuthola ezikufunayo kalula futhi zizulazule kusayithi lakho kalula.
  6. Izilaleli ezibhekele: Uma iwebhusayithi yakho iheha ababukeli abahlukahlukene, ezinye izivakashi zingase zingakutholi okuqukethwe kwakho kuhambisana nezidingo zazo, okuholela kumazinga aphezulu okugxuma phakathi kwamasegimenti athile.
  7. Ukukhangisa okukhokhelwayo: Izivakashi ezivela emikhankasweni yokukhangisa okukhokhelwayo zingase zibe namaphethini okuziphatha ahlukene. Bangase bahlale ekhasini elithile lokubikezela elinobizo olucacile lwesenzo, futhi uma beqeda leso senzo, kuthathwa njengempumelelo ngisho noma bengawahloli amanye amakhasi.
  8. Izici Zangaphandle: Imicimbi engaphandle kokulawula kwakho, njengezinguquko ku-algorithms yenjini yokusesha noma izixhumanisi zangaphandle eziholela kusayithi lakho, zingathonya izilinganiso zokugxuma. Mhlawumbe isayithi lakho lifakwe ohlwini lokusesha okungabalulekile, okudumile… okuholela ezingeni eliphezulu kakhulu lokugxuma.
  9. Iselula vs. Ideskithophu: Amazinga okugxuma angahluka kakhulu phakathi kwabasebenzisi beselula nabedeskithophu. Abasebenzisi beselula bangase bagxume kakhudlwana uma befuna ulwazi olusheshayo ngenkathi besohambeni.
  10. Imikhankaso Yokukhangisa: Ukusebenza kahle kwemikhankaso yakho yokumaketha, njengokumaketha nge-imeyili noma ukukhushulwa kwenkundla yezokuxhumana, kungaba nomthelela kumazinga wokugxuma. Imikhankaso eheha ithrafikhi eqondiswe kakhulu ingase ibe namazinga aphansi okugxuma.

Izinga eliphezulu lokugxuma akufanele lithathwe njengelibi ngokuzenzekelayo. Kuya ngenhloso yewebhusayithi yakho kanye nokuziphatha okulindele ezivakashini zakho. Kubalulekile ukuhlaziya izinga lokugxuma eduze namanye ama-metrics futhi ucabangele ulwazi olunzulu ngomsebenzisi ukuze wenze izinqumo ezinolwazi mayelana nokuthuthukisa iwebhusayithi yakho.

Isilinganiso Sezilinganiso Zokugxuma Iwebhusayithi ngohlobo Lwewebhusayithi

IndustryI-Average Bounce Rate (%)
Amawebhusayithi e-B2B20 - 45%
Amawebhusayithi we-Ecommerce kanye Nokuthengisa25 - 55%
Amawebhusayithi Esizukulwane Esiholayo30 - 55%
Amawebhusayithi Okuqukethwe Okungewona awe-Ecommerce35 - 60%
Amakhasi okufika60 - 90%
Izichazamazwi, Amabhulogi, Amaphothali65 - 90%
Source: I-CXL

Isilinganiso sokugxuma kwewebhusayithi ngokwemboni

IndustryI-Average Bounce Rate (%)
Ubuciko Ezokuzijabulisa56.04
Ubuhle Nokufaneleka55.73
Izincwadi Nezincwadi55.86
Amabhizinisi nezimboni50.59
Amakhompyutha Nama-elekthronikhi55.54
Ezezimali51.71
Ukudla nokuphuza65.52
Imidlalo46.70
Ukuzilibazisa nokuzilibazisa54.05
Ikhaya nengadi55.06
Internet53.59
Imisebenzi Nemfundo49.34
Izindaba56.52
Imiphakathi eku-inthanethi46.98
Abantu Nomphakathi58.75
Izilwane ezifuywayo nezilwane57.93
Ukuthengisa izindlu44.50
Izikhombo59.57
Isayensi62.24
Shopping45.68
Sports51.12
Izikhangibavakashi50.65
Source: I-CXL

Uwehlisa Kanjani Izilinganiso Ze-Bounce Iwebhusayithi

Nalu uhlu lwezindlela eziphezulu zezinkampani zokunciphisa izinga lokugxuma kwewebhusayithi yazo.

  1. Thuthukisa Ikhwalithi Yokuqukethwe: Ukwakha okuqukethwe kwekhwalithi ephezulu, okuhlobene, nokubandakanyayo okuhambisana nenjongo yomsebenzisi kubaluleke kakhulu. Ukusetshenziswa ngempumelelo kwezihloko zezindaba ezikhangayo, izithombe, nama-elementi e-multimedia kungathatha ukunaka kwezivakashi futhi kuzikhuthaze ukuthi zihlole kabanzi.
  2. Lungiselela Isivinini Sokulayisha Kwekhasi: Beka kuqala umuzwa wewebhusayithi olayisha ngokushesha kukho kokubili ideskithophu namadivayisi eselula. Lokhu kungafezwa ngokulungiselela izithombe, ukusebenzisa isikhashana ukulondoloza isikhashana kwesiphequluli, nokusebenzisa izinqubo zokufaka amakhodi eziphumelelayo ukuze kuthuthukiswe izikhathi zokulayisha.
  3. Thuthukisa Idizayini Yewebhusayithi kanye Nokuhlangenwe nakho komsebenzisi: Idizayini yewebhusayithi ehlanzekile, enembile nokuzulazula okulula inganciphisa kakhulu amanani okugxuma. Ukusebenzisa izinkinobho zokubizela esenzweni ezicacile nokuqinisekisa ukuthi abasebenzisi bangathola kalula ulwazi abalufunayo kunomthelela ekuhlangenwe nakho okuhle komsebenzisi.
  4. Sebenzisa Idizayini Yeselula-Yokuqala: Kundawo yanamuhla enamadivayisi amaningi, kubalulekile ukuba newebhusayithi esebenziseka kalula. Ukusebenzisa amaqhinga afana umklamo ophendulayo iqinisekisa ukuzizwisa okungenazihibe kuwo wonke amadivayisi ahlukahlukene nosayizi besikrini, inciphisa izilinganiso zokugxuma kusuka kubasebenzisi beselula.
  5. Yehlisa Izigelekeqe Ezixakile: Gwema ukusebenzisa izigelekeqe eziphazamisayo eziphazamisa ulwazi lomsebenzisi ngokushesha lapho ufika ekhasini. Uma izigelekeqe kudingekile, zenze zingabonakali futhi ucabange ukuzibeka ngesikhathi ukuze zivele ngesikhathi esifanele ohambweni lwabasebenzisi.
  6. Lungiselela Amamenyu kanye Nezikhundla Zesayithi: Amamenyu nokuhlelwa kwesayithi kuhlanganisa ukuhlela ngokunengqondo nokusebenziseka kalula ukuzulazula kwewebhusayithi yakho. Lokhu kuhlanganisa izakhiwo zemenyu ezicacile, izindlela zokuzulazula okulula ukuzilandela, kanye nokulandelana okuhlelwe kahle kwamakhasi nezigaba. Lapho abasebenzisi bekwazi ukuthola ngokushesha ulwazi abaludingayo ngamamenyu anembile kanye nesakhiwo sesayithi, kunciphisa izilinganiso zokugxuma ngokukhuthaza ukuhlola nokuvakasha okunwetshiwe.
  7. Bonisa okuqukethwe okuhlobene noma amasevisi: Ukufaka okuqukethwe okuhlobene, imikhiqizo, noma amasevisi ngaphakathi kwamakhasi akho ewebhu kungagcina izivakashi zibambe iqhaza futhi kusayithi lakho isikhathi eside. Ngokunikeza izinsiza ezengeziwe noma izinketho ezihambisana nezithakazelo zabasebenzisi noma izidingo, uthuthukisa ulwazi lwabo futhi ubakhuthaze ukuthi bahlole kabanzi.
  8. Izingcingo Eziyinhloko KANYE Nesesibili Esenzweni: Ukubizelwa esenzweni (Ama-CMA) zibalulekile ekuqondiseni izenzo zabasebenzisi kuwebhusayithi yakho. Ama-CTA ayisisekelo afana Bhalisela or Thenga Manje qhubekisela abasebenzisi emigomeni yakho emikhulu yokuguqula. Ama-CTA esibili, njenge Funda kabanzi or Hlola Ibhulogi Yethu, nikeza ezinye izindlela zokuxoxisana. Ngokubeka ngobuchule lawa ma-CTA ngaphakathi kokuqukethwe kwakho, ungakwazi ukuqondisa kabusha ukunaka komsebenzisi futhi ubakhuthaze ukuthi benze izenzo ezifiselekayo, ukwehlisa izilinganiso zokugxuma nokwandisa ukuguqulwa.

Ukufaka lezi zakhi ngempumelelo esu lokuxhumanisa langaphakathi lewebhusayithi yakho kungathuthukisa kakhulu ukusebenzelana komsebenzisi kanye namazinga aphansi agxumayo kuyilapho kuqondisa izivakashi kumaphoyinti okuguqula abalulekile.

Uma udinga usizo lokuhlaziya izilinganiso zakho zokugxuma nokuqoqa amasu athile asebenzayo wokuwathuthukisa, ngithinte.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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