Ukubhloga kwezivakashi - Wenza okungalungile

ukubhalisa kwabavakashi

Ngesinye isikhathi, ama-backlink abusa umhlaba wokusebenziseka kahle kwezinjini zokusesha. Lapho ikhwalithi yesayithi ilinganiswa ngokwePageRank, ama-backlink ahlinzeka ngamavoti afunwa kakhulu aqhuba le metric. Kepha njengoba i-algorithm yakwaGoogle ikhula, amazinga wewebhusayithi awabe esakwazi ukuhlala kuphela kwinani lezixhumanisi ezikhomba emuva kuwo. Ikhwalithi yesayithi ebamba leso sixhumanisi iqale ukuthwala kakhulu kunenombolo enkulu yezixhumanisi isayithi engayithola.

Lokhu kwaveza umkhuba wokubhala okuthunyelwe kwama-blog wezivakashi kwamanye amasayithi. Okwenziwayo bekuyisisekelo; unikeza iwebhusayithi ngokuqukethwe futhi bakunikeza i-backlink. Noma kunjalo, njengamanye amasu amaningi wokwakha izixhumanisi, ukuhlukunyezwa okugcwele ezihambelini zezivakashi. Amawebhusayithi abekwa ngaphandle kwesizathu ngaphandle kokusingatha okuthunyelwe kwezivakashi, amasayithi akhokhisa abantu ukuthi bathumele izindatshana zabo, abantu ababhala okuthunyelwe kwezivakashi bakhiqize imfucumfucu enganikeli mali, futhi ukuphotha i-athikili kwaba yinto evamile. Kwakuyisikhathi nje ngaphambi kweGoogle ephukile phansi waphinda futhi waqala ukuhlolisisa le ndlela yokwakha isixhumanisi.

Lapho kukhishwa izibuyekezo zePenguin, amaqhinga okuposa abavakashi abanomthunzi alethwa phambili naphakathi nendawo; abantu abaningi bakuthathe lokhu kusho ukuthi ukubhloga kwezivakashi kwakungeyona isu elisebenzayo ngoba amasayithi amaningi ayejeziswa ngenxa yezenzo zabo zokubloga kwezivakashi.

Ngenxa yalokho, amanye amabhizinisi ayeka ukuthumela izivakashi ngokuphelele, ngoba babenomuzwa wokuthi izixhumanisi zazingasabalulekile. Noma kunjalo, naphezu kwazo zonke izinto ezimbi ongase uzizwe ngomphumela ama-backlink anayo emizamweni yakho ye-SEO, zisabalulekile. Empeleni, zibaluleke kakhulu. Ngokuya nge-Searchmetrics 2013 Izinga eliphezulu,

“Ama-backlinks ayaqhubeka nokuba ngomunye wemethrikhi ebaluleke kakhulu ye-SEO. Mayelana nalokhu, kuncane okushintshile kule minyaka edlule: amasayithi anama-backlink amaningi avele abe ngcono. ”

Iqiniso ukuthi ukubhloga kwezivakashi kusese isu lokumaketha elibalulekile futhi elisebenzayo, kepha kuphela uma kwenziwa ngendlela efanele.

Ngeshwa, abantu kusenzima kubo ukuqonda indlela efanele yokwenza mayelana nokuthunyelwa kwezivakashi. Yize kunemihlahlandlela eminingi enikezela ngohlaka lwempumelelo, abakayitholi impela. Benza amaphutha afanayo kaninginingi. Okwalabo abasizakala kakhulu ngokungezona izibonelo, nazi ezinye zezindlela ezingalungile abantu abahamba ngazo ngokubhuloga kwezivakashi.

Ukusika Amakhona Wekhwalithi

Iphutha elivame kakhulu engilibonayo ukuthi ikhwalithi yokuqukethwe abantu abakulethayo kokuthunyelwe kwabo kwezivakashi ayanele.

Akunandaba ukuthi ungakubeka kuphi okuqukethwe kwakho, kodwa kunegama lakho. Imele umkhiqizo wakho, ngakho-ke uma ufuna umkhiqizo oyisibonelo, okuqukethwe kwakho kudinga ukuba yisibonelo. Emuva lapho bonke abantu babekhathalela kwakuyi-backlink, okuqukethwe kokuthunyelwe kwezivakashi kwakukhishwa yizigayo zokuqukethwe ezaziphotha izindatshana ngombhedo ukugwema izinhlawulo eziphindiwe.

Lapho lolu hlobo lokuqukethwe lushicilelwa kusayithi elinokuvezwa okuncane, belunethuba elincane lokulimaza isithunzi somkhiqizo wakho. Kulezi zinsuku, okuthunyelwe kwezivakashi zakho kufanele kube kusebenza ngezindlela ezihlukile kuwe. Ukubeka okuthunyelwe kwakho kwezivakashi ohlotsheni olulungile lwamasayithi kusho ukuthi abantu bazozibona futhi bakhe umbono ngawe ngokususelwa kulokho abakufundayo.

Ukukhetha Amasayithi Angalungile

Ngaphambi kwePenguin, umkhuba wokubhuloga kwabavakashi awuzange ugxile kakhulu kwikhwalithi yesiza sokubamba. Imibhalo yathunyelwa emapulazini wokuqukethwe nakwizikhombisi zezindatshana ngoba konke okubalulekile kwakuyi-backlink. I-Post Penguin, amasayithi enza lokhu kaningi azithola ehlawuliswa. Akugcinanga lapho ukulimala emiphumeleni yokucinga kulimele, kepha futhi le mindset yayingaboni kahle. Ukubhloga kwezivakashi kuvula umnyango wamanye amathuba amaningi edlule i-backlink.

Lapho okuthunyelwe kwakho kwezivakashi kushicilelwa kusayithi elihlonishwa kahle embonini yakho futhi linomphakathi omkhulu okuthunyelwe izivakashi zakho kukwenzela ezinye izinto ezimbalwa:

  • Kukhulisa ukuqwashisa ngamathuba angaba khona
  • Ikusungula njengochwepheshe wemboni / niche
  • Kwakha ukwethemba umkhiqizo wakho

Isayithi elinomphakathi omkhulu futhi osebenzayo nalo linokufinyelela okukhudlwana. Abafundi kungenzeka babelane ngokuqukethwe okuhle, futhi kungenzeka ukuthi bavakashele isayithi lakho, bakhuphule ithrafikhi yokudlulisa ikhwalithi.

Ukukala ikhwalithi yesayithi kungenziwa ngokubheka amamethrikhi wesayithi ayisihluthulelo. Uma inhloso yakho ukuthumela kusayithi elinethrafikhi ephezulu, isiza esisezingeni eliphansi le-Alexa kungaba yinto enhle. Uma ufuna isayithi elizodlula ngaphezulu kwenani le-SEO kusuka kuzixhumanisi, khona-ke ufuna ukubheka amasayithi ane-Domain Authority ephezulu. Ngokufanelekile, uzofuna ukwenza umzamo wokufinyelela kumasayithi ahlukahlukene. Okuningi kulokho esigabeni esilandelayo.

Ukuntuleka Kokwehlukaniswa

Enye yezinkinga ngama-backlinks ukuthi ukuzithola kungazenzekela. Ngokuthunyelwa kwesiqondisi, ukubeka ugaxekile kwamanye amabhulogi ngisho nangokuthunyelwa kwezivakashi. Ukuthola amasayithi angakhi ama-backlinks ngokwemvelo, izinjini zokusesha zibheka izinkomba ezifana:

  • Umbhalo wehange elungiselelwe ngaphezulu
  • Inani elingenakulinganiswa lezinto ezilandelwayo eziqhathaniswa nezixhumanisi ezingenalutho
  • Inani elikhulu lezixhumanisi ezisezingeni eliphansi

Ukuthunyelwa kwesihambeli kukwenza ukwazi ukwakha iphrofayili yesixhumanisi esiyindilinga. Amabhulogi athile azokuvumela ukuthi ufake izixhumanisi emzimbeni wokuthunyelwe kwakho, kanti ezinye zingadinga ukuthi ubeke izixhumanisi kuphela kumbhali wakho we-bio. Enye indlela yokuhlukanisa izixhumanisi ukwehluka ngombhalo wehange. Sebenzisa amagama nemishwana engabonakali kalula futhi enenzuzo amagama angukhiye okusesha kuzokwenza izinto zibukeke zemvelo ngokwengeziwe.

Elinye isu ukuhambisa okuthunyelwe kuma-blogs angekho embonini yakho noma ku-niche, kepha acishe afane. Isibonelo, uma uyinkampani yomshuwalense, ungabhala okuthunyelwe kwezivakashi kumabhulogi ezempilo nawokuqina ahlobene nokuthi ukuhlala usebenza nokuphila kahle kunganciphisa izindleko zomshuwalense wokuphila. Isayithi elithengisa amakhompiyutha lingafinyelela kuma-blog agxile kwezokuphepha kwamakhompyutha. Ukufaka okuthunyelwe kwabavakashi abasebenza embonini yakho kuphothifoliyo yakho akusizi nje ukwehlukanisa izixhumanisi zakho, kepha kukusiza nokuthi uveze umkhiqizo wakho kuzithameli ezintsha.

Isiphetho

Ukuthunyelwa kwezivakashi akusizi nje kuphela iwebhusayithi yakho; ingakusiza wakhe ubudlelwano obuqinile nabanye abantu embonini yakho. Funda amabhulogi ofisa ukusebenzisana nawo futhi uthumele abanikazi isingeniso esiqinile nesicelo sokubhuloga kwezivakashi.

Batshele ukuthi yini ongathanda ukuyibhala nokuthi ungoti kanjani kuleso sihloko. Ngaphezu kwakho konke, ungesabi ukubatshela ukuthi kungani ufuna ukubhalela isayithi labo. Ukuthembeka kubenza bazi ukuthi awuzami ukudlala uhlelo, kepha kunalokho yakha ibhizinisi lakho ngenkathi unikela ngokuqinisekile kubo.

7 Amazwana

  1. 1

    Ucezu oluhlukile. Ukubhloga kwezivakashi kungaba yindlela enhle yokwandisa ubuholi bakho bokucabanga ngaphakathi kwenkambu yakho… uma wazi ukuthi ungakwenza kanjani kahle.Ngibonga izeluleko!

  2. 2

    Ukuqonda. Ibhulogi yethu ivame ukwamukela okuthunyelwe kwezivakashi, kepha siqinile kuzixhumanisi zekhwalithi nezasemuva. Ngiyethemba, ukunakwa kwekhwalithi kuzosivimbela ukuthi singaze sibonakale njengokunye ngaphandle kwalokhu esiyikho: i-blog izama ukunikeza inani labafundi bethu.

  3. 3

    Thola iqembu le-niche ofuna ukuya kulo bese uthola amasayithi afanele. Amathiphu amahle. Ngicabanga ukuthi abantu bangahle babe nokunganambitheki okubi emilonyeni yabo manje izinsuku mayelana nokubhuloga kwezivakashi ngoba unenani elikhulu labantu abafuna kuphela ukuba nendawo yezivakashi ukuze bakwazi ukugcwalisa ama-blog abo egcwele izixhumanisi. Abantu bafuna imininingwane emikhulu, hhayi izixhumanisi, uma uhlinzeka ngokuqukethwe okuhle abantu bangafuna ukukufuna noma kunjalo.

  4. 5
  5. 6

    Izeluleko ezinhle uLarry. Ngiphinde ngiqiniseke ukuthi okungenani nginezikhala eziyishumi nambili kubhulogi lami ngaphambi kokuthi ngiqale izivakashi zebhulogi ngolaka. Noma yini engaphansi kwalokho izosho ukuthi abafundi engibaheha kwamanye ama-blog bazohamba bedumele futhi bangaphinde babuye futhi.

    • 7

      Iseluleko esesabekayo! Sivame ukumangala ukuthi zingaki izinkampani ezithuthukisa amasayithi wazo njengobuhlanya… futhi alukho ulwazi noma ithuba lokuzibandakanya nenkampani lapho abantu befika lapho!

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