IHalf-Life ye-Social Media Meltdown

inkampani yokubhaka amys

Lapho ngikhuluma eSan Diego ku Ama-Social Media Trolls, Inkinga Namaphutha, isici esibaluleke kakhulu kuyo yonke inkulumo kwakuwukwesaba okungadingekile okuqhutshwa ngemithombo yezokuxhumana noma nini lapho inkampani ishibilika.

Ingxenye yempilo yokuncibilika kokuxhumana nomphakathi ihlobene ngqo nokuthi inkampani elandelayo yehla ngokushesha kangakanani.

Futhi lokho kwenzeka njalo emizuzwini embalwa manje. Yonke imvunge kuleli sonto ithi okuthunyelwe ku-Amy's Baking Company eScottsdale, e-Az. Manje… ngaphambi kokufunda ukuthi okuthunyelwe, funda nje lokhu thumela ngaphambi kokuqhubeka.

Ngibe nenhlanhla ngokwanele (noma ngeshwa ngeshwa) ukusebenza ohlangothini lobuchwepheshe be- imboni yokudlela eminyakeni embalwa edlule. Amamajini ayexinekile, inzuzo yabasebenzi yayihlekisa, amakhasimende ayedelela, futhi amahora nezingcindezi kwabaqashi bezindawo zokudlela zazingasoleki. Angisoze ngavula inkampani yami ehlobene nokudla… njalo. Nginabangani embonini namuhla futhi impela ibhizinisi okufanele ulithande ngoba azikho ezinye izinzuzo eziningi kakhulu.

inkampani ye-amys-bakery

Ngakho-ke, ake ucabange ukuthi ekugcineni uqale iphupho lakho futhi wakha i-bistro yakho. Cabanga manje njengoba ulwela ukugcina indawo yakho yokudlela igcwele futhi kuvela ithuba lokuthola ukunakwa ngumphakathi ngohlelo lwangempela lwethelevishini.

Yini engase ihambe ngokungahambi kahle?

Kulungile… njengoba uhlelo lwangempela lwethelevishini luyibhizinisi lezigidi zamaRandi ngokwalo, kunokuncane impela. Umsebenzi kaGordon Ramsey awukona ukuthatha indawo yokudlela bese uyihlela kahle ohlelweni lwakhe. Ababukeli balitholile iqiniso lokuthi unolaka futhi uyazikhukhumeza… lokho ukuzijabulisa. Futhi inhloso yalo mbukiso wukuqinisekisa ukuthi indawo yokudlela ikhonjiswa endaweni embi kakhulu ukuze uMnu Ramsey ahambe ebukeka njengompetha.

Kubizwa Ama-nightmares ekhishi, bakithi. Futhi ngingalokotha ngithi bayayithanda imicabango ... kunevidiyo yesiqephu ekhasini labo lasekhaya.

Lokho akusikho ukugxekwa okuphelele kukaMnu Ramsey. Ngibuka lo mbukiso futhi, lapho eyipikili, uyayipikili. Kepha usengumnandi / umpheki / usomabhizinisi. Abanikazi kwakufanele bazi ukuthi babengena ini. Kulokhu, umbukiso awuzange ube nesiphetho esihle, uRamsey wasuka endaweni yokudlela, futhi umhlaba waphendula ngezinkundla zokuxhumana ngokuhlasela abanikazi uSamy no-Amy Bouzaglo ngeFacebook.

QAPHELA: Ukuze uthole uhlelo olukhulu lokuthi ithelevishini isebenza kanjani, bukela lolu hlelo olumangalisayo lukaCharlie Brooker:

Futhi u-Amy Boozaglo waphendula (manje funda i- I-Buzzfeed). Kwakungekuhle. Eqinisweni, kubi impela.

Lokho kusho, akunasidingo. Inkampani ka-Amy's Bakery akuyona iketanga likazwelonke, yi-bistro elwa kanzima eScottsdale, e-Arizona. Abantu abahlasela i-Amy's Bakery Company abadlanga lapho, bebengeke badle lapho, futhi bebengakaze bazi nokuthi ikhona kuze kube yisiqephu sethelevishini.

Vumela Ukuqala Kokwesaba Kuqale

Isigaba esilandelayo sokuncibilika kwemithombo yezokuxhumana, yiqiniso, ukuthi izazi zemithombo yezokuxhumana zivule wonke amabhulogi azo bese ziqala ukuthepha, ukuthepha, ukuthepha ukuthi ngabe bebezoyihlenga kanjani le nkampani ekufeni okumsulwa nokuthi abanikazi babo babesabeka kanjani ngokuvikela ngokwabo ezinkundleni zokuxhumana ngendlela abenze ngayo. Impela… abakwenzanga kahle. Kepha angikwazi ukubasola. Cabanga ukuthi ubusezicathulweni zabo, umsebenzi wempilo yakho uvezwe njengowesabekayo kuthelevishini kazwelonke, futhi ushiywe namabutho ama-troll kuReddit, Yelp nakuFacebook okonakalisa inkampani yakho.

Nami ngiyobe ngicasukile. Futhi nami ngingaphendula.

Ngakho-ke Sifundeni

Indawo yokudlela inake izwe lonke, abalandeli ababalelwa ku-50k + ku-Facebook, futhi - angikwazi ukukuqinisekisa lokhu - kodwa ngiyaqiniseka ukuthi igumbi lokudlela seligcwele manje. Okwabo iwebhusayithi imatasa kakhulu ukuthi iphahlazekile. Futhi kubo bonke abantu abenza ukubhuka eScottsdale ukuzodla 'kuleyo ndawo ku-Kitchen Nightmares', ngiyaqiniseka ukuthi abanye babo bazoya emakhaya bathi ... 'Hawu, lokho bekukuhle impela'!

Futhi iya kanjalo nengxenye yempilo yokuncibilika kwabezindaba zenhlalo. Kude nokuhhewula nokukhala kwabacwaningi bezokuxhumana, uzothola ukuthi lesi siqephu besingeyona into edlula umoya. Impela, kunuke kabi imizuzu embalwa, kepha kuzolunga kungekudala.

Ungayikholwa i-hype media media, bantu. Yonke inkampani ingalulama. Futhi isibikezelo sami ukuthi i-Amy's Baking Company izokhuphuka kahle.

9 Amazwana

  1. 1

    Amahlazo e-Intanethi ajwayelekile njengephepha le-flash - ahamba ngokushesha lapho evutha. Kepha konke kusekelwe ekutheni uyiphatha kanjani. Isiqubulo sika-Amy's Baking Company esizenzele sona siqinisekisiwe lapho bephendula abagxeki ngokuzingcwelisa okuzenza abalungile, isikole braggadocio, impi yokulwa, futhi - okubi kakhulu - ukuhlaselwa komuntu ophansi.

    AbakwaBouzaglos babenethuba lokuthola umbono womphakathi ngasohlangothini lwabo, kepha bakushaya amakhala. Babengazitholela okuncane nje bese bephendula abagxeki babo ngokuxuba umusa, ukuthobeka nokuhlekisa okwehlisayo. Esikhundleni salokho, okuthunyelwe kwabo okungahambi kahle, okungabhaliwe kahle kuqinisekise umphumela njengokuxuba iziphuzo ze-hypergolic enjinini ye-rocket.

    Ngokuphambene nalokho, bheka ukuthi umphathi wezindaba osemncane wakuphatha kanjani ukudubula kwakhe ngenyanga edlule esiteshini se-North Dakota TV, kulandela ibhomu lakhe le-F-bomb ngenkathi ehamba emoyeni okokuqala (futhi okokugcina). Ngemuva kwalokho, akazange azame ukusola omunye umuntu ngaphandle kwakhe, wayengenabubi obubhekiswe esiteshini ngokumxosha, futhi ngokuzithoba wayivuma INKULUMBUSO yakhe ebabazekayo futhi wazihleka ngayo.

    Ngenxa yalokhu, umphakathi wambheka njengomfana osemncane, othandekayo owenza i-flub eqotho. Abantu abaningi bebephatheke kabi ngokudutshulwa kwakhe kunenhlamba yakhe esemoyeni.

    Lowo mfana uzobuyisa futhi enze kahle.

    Kepha Inkampani ka-Amy's Baking? Angiqinisekile kangako ngalokho. Cishe bazojabulela ukukhishwa okufushane ebhizinisini okuvela kubantu abafuna ukwazi. Abanye balabo bantu bangase bazame ngisho nokufaka abanikazi empikiswaneni noma ukukhishwa. Kepha akungabazeki ukuthi bazobona amabhizinisi amaningi aphindayo uma umkhiqizo wabo wokudla ungekho emthethweni futhi ubiza kakhulu, futhi banikela ngensizakalo nge-snarl.

    Kepha inkomba enkulu kakhulu empumelelweni yabo yesikhathi esizayo ukuthi isimilo esinobuthi, esingasebenzi kahle abasikhombisa abagxeki kanye nabasebenzi kungenzeka sichithekele ekusebenzelaneni kwabo nabaphakeli, amabhange, kanye nomphakathi ozungezile - ngamafuphi, noma ngubani nanoma ngubani onesandla ekugcineni lokho ukuqhuba kwebhizinisi.

    • 2

      Iphuzu lami akulona neze elokuzithethelela ngokuziphatha kwabo. Ngimane ngiphikisana nomthelela ohlala njalo ozoba nawo ebhizinisini labo. Ukubikezela kwami ​​ukuthi ibhizinisi lizomangalisa… isikhashana. -
      Kuthunyelwe kusuka ebhokisini leposi le-iPhone

      • 3

        Ngicabanga ukuthi nobabili niqinisile, Douglas. Ibhizinisi lizothatha isikhashana, kepha ukuthandwa kwe-Facebook nokushaya kwewebhusayithi akusho lukhulu ebhizinisini lesikhathi eside esimweni esinjengalesi. Ngabe bangakuphendulela lokhu kokuthile okuhle kamuva komgwaqo? Impela. Uma lokhu kuvela ukuthi kuyiqiniso, ingabe ibhizinisi labo lamanje lizochuma? Mhlawumbe hhayi ngaphandle kokuqanjwa kabusha okukhulu.

        Manje, babanga ukuthi bagqekezelwe; ngakho-ke uma bekunjalo, futhi empeleni bengabasingathi abanomusa kakhulu, lokhu kungahle kubehle kubo.

  2. 4

    Ibhizinisi aliqoqi nhlobo. Zivaliwe okwesikhashana.

    Bebelokhu bethola izibuyekezo ezesabekayo ku-Yelp kule minyaka engu-2 edlule ngokuhlukumeza ngamazwi nokukhahlela amakhasimende abekhononda lapho bethola ukudla okungalungile noma isevisi ehamba kancane.

    Baxhumane noRamseys ngokuqhosha ukuze akwazi 'ukutshela umhlaba ukuthi ukudla kwabo kukuhle kanjani.' Ngicabanga ukuthi babecabanga ukuthi uzophetha ngokuqamba phezu kwabo.

    Usibukile isiqephu, okungenani imizuzu emihlanu yokuqala? Laba akusibo abanikazi bezindawo zokudlela abampofu, bangamantongomane nje amsulwa futhi alula.

  3. 5

    Into ukuthi, isizathu salokhu konke lokhu kwaqhuma ukuthi kungenxa yokuthi ukudla nensizakalo kwakwesabeka. Lokhu akuwona umlilo wezinkundla zokuxhumana, le yinkampani engalethi umkhiqizo osezingeni. Esikhundleni sokusebenza ngezinto ababize kuRamsay ukuze akwazi ukususa abagxeki emhlane wabo. Kokubili kwakuzikhukhumeza kakhulu futhi kuxhaphaza.

    Lokhu akuqaliwe ngandlela thile ngama-troll media wezokuxhumana. Lokhu kwaqalwa ngabanikazi. Ukubikezela kwami ​​ukuthi ukubikezela kwakho kokutakula ngeke kusebenze. 🙂

  4. 6

    Njengoba okunye ukuphawula kuphawulile, ukube ubusibukele ngempela lesi siqephu, ubuyoqaphela ukuthi u-Amy noSammy Bouzaglo ababona izisulu kulesi simo. Esikhundleni salokho, ngamakhasimende nabasebenzi abaphathwe kabi. Ukuphaka ukudla okufriziwe okumakethwa njengokusha ngentengo ephezulu? Ibhizinisi elibi. Ukuhlukumeza amakhasimende ngamazwi nangokomzimba ngokukhononda noma ngokuthumela ukudla emuva? Ibhizinisi elibi. Ukuthatha izeluleko zabasebenzi ngaphandle kokwazisa amakhasimende? Ibhizinisi elibi. Futhi izimpendulo zabanikazi kwizikhalazo nezibuyekezo ezingezinhle ziyazikhulumela. Bebelokhu bentshontsha izithombe kwezinye izindawo zokudlela bazifaka kuFacebook nakuwebhusayithi yabo njengokudla kwabo. Lokho ngokusobala ukweba impahla yengqondo. Amabhizinisi amaningi abantshontshe izithombe asezithumele kuFacebook wawo ecela ukuthi izithombe zisuswe. Ngisho nenkampani yakwaPR abayiqashile yakusho kwinhlolokhono ukuthi leli bhizinisi belingasindiswa nokuthi kungangcono ukuthi livalwe manje bese linciphisa ukulahlekelwa kwabo.

    Angiboni ukuthi bangabuya kanjani kulokhu. Isimemezelo esibi esivela esiqeshini seKN sasiyisiqongo nje seqhwa. Inani eliphakeme labalandeli be-Facebook, futhi ngemuva kwalokho inani lokubhuka elibhukhelwe umcimbi wokuvula kabusha kusasa ikakhulu ngabantu abalindele ukuphukelwa yisitimela ukuthola ngisho nomloli omkhulu. Kukhona ngisho nesicelo se- change.org esisabalalisa ukuthola uMnyango Wezabasebenzi ukuthi uphenye inkampani ngokuthatha izeluleko zabasebenzi. Ukunakwa kubenze baba nedumela elibi ngokwedlulele okwedlule: U-Amy Bouzaglo walahlwa yicala lokweba ubunikazi eminyakeni eyedlule lapho ezama ukuvula umugqa wesikweletu nge-SSN yothile.

    Engikulindele ukuthi bazohlala bevulekile baze baphoqeleke ukuthi bafake izicelo zokuqothuka. Banenkani kakhulu ukuvala ngenxa yomshini omubi, kepha phakathi kwalokho abakhokha inkampani ye-PR nenombolo yamacala okusolwa ukuthi bawafaka kuma-troll e-inthanethi, imali abanayo ngeke ihlale isikhathi eside.

    • 7

      @ facebook-769091638: disqus Ngisibuke sonke lesi siqephu muva nje… kubukeka sengathi kuphulwe isitimela (ngokwengqikithi ye- “Kitchen Nightmares” yalolu hlelo), kodwa ugxumela emaphethelweni njengoba wonke umuntu ethatha i- “Reality Isiqephu se-TV ”njengobufakazi obuphelele. Iphuzu elisemqoka lokuphendula kwami ​​ukuthi umbukiso uwubufakazi bokuhlela okuhle kuphela. Okuxakayo ukuthi uRamsey uvule umbukiso ekhuluma kakhulu ngezimpahla zabo ezibhakiwe (bayindawo yokubhaka) nokuhlanzeka kwasekhishini.

      Angikukhuthazi ukuziphatha kwabo, noma impendulo yabo. Engikushoyo ukuthi asinayo ifilimu yesonto esizoyibuyekeza eyaholela ezigabeni ezahlelwa zahlanganiswa ndawonye ukwenza ihaba lesi simo. Ngicabanga ukuthi kuyishwa ukuthi abantu abaningi bahalalisela ukuphela kwalaba bantu. Kubuhlungu, noma kungadabukisi kakhulu, kunendlela abantu laba abaphathe ngayo abanye esiqeshini. Njengoba ngishilo eposini, ukube bengikhiphe imali engiyongele impilo yami engaphezulu kwesigidi samadola futhi inkampani yami iyehla ngebhola lomlilo, anginaso isiqiniseko sokuthi nami ngizophendula kahle.

  5. 8

    Lesi ngumbhalo wami wokuqala engiwufundile onozwela, noma okungenani
    Injongo, maqondana nokubhaka kuka-Amy. Njenge-imgurian (umzala we-reddit), umlandeli we-yelper no-fb we-Amy's Baking, ngingasho impela ukuthi labo abathandayo
    konke kwakuyingxenye "yokuthengiselana" komphakathi. Isibonelo, ngithanda "i-facebook yakho ngethemba lokuthola ama-rants ahlanya kakhulu ajabulisayo, bese uthola ukungena kokuphakelayo kwami ​​kwezindaba. Uma sebethandiwe “bangasho noma yini abayifunayo bese ngizizwa zonke izindlebe (amehlo kulokhu) ngize ngibe nesithukuthezi ngabo. Bangathatha lokhu kuphuka kwesitimela bakwenze igolide, kodwa bazokwenza? Akunakwenzeka neze. Ngokuziphatha okunyantisayo, bathole ukuthandwa okungaphezulu kuka-50k ku-facebook ezinsukwini ezimbalwa nje ezimbalwa. Lapho ngibathanda, babesebangeni le-5-10k. Lokhu kubanikeze ithuba lokuthi babe yingxenye yomdlalo wamahlaya (wobubi obuzenzekelayo- khetha nje ithagethi bese ubangalasa) okungaphenduka kalula kube isisusa sokuqinisa ukuthengisa online. UBen & Jerry benza u-ayisikhilimu ukuhlonipha abantu, okungukuthi i-Americone Dream kaStephen Colbert. Babengenza uphudingi wokuhlekwa usulu noma izinto ezi-silly ezintsha zemenyu bese bethumela izithombe. "U-Ann Coulter uyi-Mean Taco Salad." Izinto ezinjengalezo zizongenza ngibukele, kepha udinga ukusigcina sijabulile ngoba sikhohlwa masinyane. Ngivame ukukhohlwa ukuthi yimuphi umbukiso engiwubukelayo ngesikhathi sezikhangiso. Ukuphuka kwesitimela kwe-inthanethi akuyona umgodi, kuyisitebhisi. 😉

    • 9

      Ukuvuselelwa: Ukuthandwa: 96,231, nokubala, 10 okusha selokhu ngaqala ukubhala lesi sibuyekezo.

      Zonke izinto ezesabekayo zisuswe odongeni ngaphandle kwalokhu okuthunyelwe kusuka ngo-Okthoba: “Sithanda ukubabiza nge-'Camel Toe Mafia 'njengesigejane samaPussies esicashe ngemuva kwesikrini sekhompyutha. Noma usebenzela i-YELP ”

      Kubukeka sengathi iphupho lami le-villain entsha esebenzayo yama-comedic iphele ngokungazelelwe njengoba iqale. Isikhathi sokungafani nabo bese sikhasa sibuyele emuva kuColonel Meow. MEOW!

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