Amavidiyo Wokumaketha NokuthengisaAmathuluzi OkukhangisaOzakwethuI-Social Media & Influencer Marketing

Ucwaningo lwe-Hashtag, Ukuhlaziya, Ukuqapha, Namathuluzi Okuphatha ama-#Hashtag

I-hashtag yigama noma ibinzana elandulelwa uphawu lwephawundi noma i-hashi (#), elisetshenziswa ezinkundleni zokuxhumana ukuze kuqoqwe okuqukethwe noma kwenziwe kutholakale kakhudlwana abanye abathanda isihloko esithile. I-Hashtag yayiyi- izwi lonyaka ngasikhathi sinye ingane egama linguHashtag, futhi leli gama lavalwa eFrance (mot-dièse).

Isizathu esenza ama-hashtag athandwe kakhulu yingoba avumela okuthunyelwe kwakho ukuthi kubonwe yizithameli ezibanzi okungenzeka ukuthi sezivele zingaxhumene nawe. Kubalulekile ukuqonda ukuthi zenziwe njengesevisi, njengendlela yokunciphisa inqubo uma kukhulunywa ngokuthola okuthunyelwe okuningi ngezihloko onentshisekelo kuzo.

UKelsey Jones, iSalesforce Canada

Nasi isibonelo esiphelele. Ngisanda kulungisa ikhishi lami (lalineminyaka engu-40+ ubudala) futhi umphumela uye waba omangalisayo, kodwa iwindi lami lasekhishini lalingenalutho. Ngingene ezinkundleni ezahlukene zokubuka ngacinga #kitchenremodel kanye #kitchenwindow ukuze ngiqhamuke nemibono ehlukile. Ngemva kokubuka imibono engenakubalwa, ngathola umqondo omuhle lapho umsebenzisi esebenzisa induku yekhabethe ukuze alengise izitshalo. Ngathenga izimpahla, ngangcolisa induku, ngathenga amabhodwe alengayo ngase ngiwafaka. Cishe yonke into engiyithengile yayivela ocwaningweni lwe-#hashtag!

Ama-Hashtag manje aseyisici esitholakala yonke indawo ezinkundleni zokuxhumana eziningi, okuhlanganisa i-Instagram, Facebook, LinkedIn, TikTok, nezinye. Ngaphandle kwezinkundla zokuxhumana, ama-hashtag nawo asemukelwe ezinye izinhlelo zesoftware ngezinhloso ezahlukene. Isibonelo, amanye amathuluzi okuphatha amaphrojekthi asebenzisa ama-hashtag ukusiza abasebenzisi ukuhlela imisebenzi namaphrojekthi. Ama-hashtag nawo asetshenziswe kusofthiwe yokuhlela amabhukumaka, futhi amanye amaklayenti e-imeyili avumela abasebenzisi ukuthi bengeze ama-hashtag kuma-imeyili abo ukuze abasize bathole ngokushesha futhi bahlele imilayezo.

Yiziphi Izinzuzo Zokusebenzisa I-Hashtag?

Ucwaningo lwe-Hashtag nokusetshenziswa kubalulekile ekukhangiseni kwezokuxhumana ngezizathu ezimbalwa:

  1. Ukufinyelela Okunyusiwe: Ukusebenzisa ama-hashtag afanelekile kungakhuphula ukufinyelela kokuqukethwe kwakho kwenkundla yezokuxhumana ngaphezu kwezithameli zakho ezikhona. Uma abasebenzisi besesha noma bechofoza ku-hashtag, bangathola okuqukethwe kwakho ngisho noma bengalandeli i-akhawunti yakho.
  2. Ukubonakala Okuthuthukisiwe: Ngokusebenzisa ama-hashtag adumile nathrendayo, ungathuthukisa ukubonakala kokuqukethwe kwakho futhi wandise amathuba okuba kubonwe abantu abaningi.
  3. Ukuqwashisa Ngomkhiqizo: Ukusebenzisa njalo i-hashtag enophawu kungasiza ukwakha ukuqwashisa ngomkhiqizo futhi kukhuthaze okuqukethwe okukhiqizwa umsebenzisi. Ukukhuthaza izethameli zakho ukuthi zisebenzise i-hashtag yakho enegama kungakusiza ulandelele futhi ulinganise ukubandakanyeka komsebenzisi kanye nomuzwa oseduze nomkhiqizo wakho.
  4. Abalaleli ababhekele: Ama-Hashtag akuvumela ukuthi uqondise izethameli ezithile ngokuqukethwe kwakho. Ngokusebenzisa i-niche noma ama-hashtag aqondene nomkhakha othile, ungafinyelela abantu abathanda izihloko ezithile ezihlobene nomkhiqizo wakho.
  5. Ukuhlaziywa Komncintiswano: Ama-Hashtag aphinde anikeze imininingwane ebalulekile yalokho okwenziwa izimbangi zakho ezinkundleni zokuxhumana. Ngokuhlaziya ama-hashtag abawasebenzisayo, ungathola ukuqonda kangcono isu labo lokuqukethwe futhi ukhombe amathuba okuhlukanisa umkhiqizo wakho.
  6. Amathrendi: Ukwazi ukuhlonza amathrendi ahlotshaniswa nokusetshenziswa kwe-hashtag kungasiza abakhangisi ukuthi bahlele ezabo izibuyekezo zenkundla yezokuxhumana kanye nemikhankaso ukuze ihambisane nokuduma kwabo.

Sekukonke, ucwaningo olusebenzayo lwe-hashtag nokusetshenziswa lungakusiza ukuthi ufinyelele izethameli ezintsha, ukhuphule ukubandakanyeka, futhi ekugcineni ufinyelele imigomo yakho yokumaketha yenkundla yezokuxhumana.

Ngubani owasungula i-Hashtag?

Wake wazibuza ukuthi ngubani osebenzise i-hashtag yokuqala? Ungabonga uChris Messina ngo-2007 ku-Twitter!

https://twitter.com/chrismessina/status/223115412

Ihlaya le-Hashtag

Futhi kuthiwani ngamanye amahlaya e-hashtag?

Izici ze-Hashtag Platform:

Ucwaningo lweHashtag, amathuluzi wokuhlaziya, wokuqapha kanye nokuphatha anezici eziningi:

  • I-Hashtag Ethrendayo - ikhono lokuphatha nokuqapha ukuthambekela kuma-hashtag.
  • Izaziso zeHashtag - ikhono lokwaziswa, cishe ngesikhathi sangempela, ngokukhulunywa kwe-hashtag.
  • Ucwaningo lweHashtag - ukusetshenziswa okulinganisiwe kwama-hashtag nokhiye abathonya abakhulumayo.
  • Ukusesha kwe-Hashtag - ukukhomba ama-hashtag nama-hashtag ahlobene okusetshenziswa ekuxhumaneni kwakho nabezindaba zenhlalo.
  • Izindonga zeHashtag - Setha isibonisi se-real-time, curated hashtag somcimbi wakho noma ingqungquthela.

Ezinye zalezi zinkundla zimahhala futhi zinamandla alinganiselwe, ezinye zakhelwe ukusetshenziswa kwebhizinisi ukushayela ngempela imizamo yakho yokumaketha yenkundla yezokuxhumana. Futhi, akuwona wonke amathuluzi aqapha zonke izinkundla zokuxhumana ngesikhathi sangempela… ngakho-ke uzodinga ukwenza ucwaningo ngaphambi kokutshala imali ethuluzini elifana naleli ukuze uqinisekise ukuthi uthola lokho okudingayo!

Amathuluzi Wokushicilela we-Hashtag

Ukukhumbula ukufaka ama-hashtag owaqondise kokuthunyelwe kwakho kwezokuxhumana kubalulekile, ngakho-ke kukhona izinkundla ezinhle ezithatha ama-hashtag alondoloziwe ukuze uwashicilele ngokuzenzakalelayo ngesibuyekezo ngasinye.

I-Agorapulse inesici esimangalisayo esibizwa ngokuthi amaqembu e-hashtag. Amaqembu e-Hashtag amaqembu asethiwe ngaphambilini ama-hashtag ongawagcina kalula futhi uwasebenzise kabusha kokuthunyelwe kwakho kwezokuxhumana. Ungenza amaqembu amaningi ngendlela ongathanda ngayo ngethuluzi.

I-Agorapulse iphinda ilandele ngokuzenzakalelayo ukusetshenziswa kwe-hashtag namamethrikhi okulalela komphakathi.

Londoloza amaqembu e-hashtag ku-Agorapulse

Ucwaningo lwe-Hashtag, Ukulandelela, kanye Nezinkundla Zokubika

Kunezinkundla ezimbalwa zocwaningo lwe-hashtag ezihlanganisa amathrendi futhi ezingakusiza ukuthi ubone ama-hashtag adumile nafanelekile wokuqukethwe kwakho kwenkundla yezokuxhumana. Nazi izibonelo ezimbalwa ezibalulekile:

  1. Zonke i-Hashtag - Wonke ama-Hashtag yiwebhusayithi, ezokusiza ukuthi udale futhi uhlaziye ama-hashtag asheshayo nalula abalulekile wokuqukethwe kwakho kwezokuxhumana kanye nokumaketha. Ungakwazi ukukhiqiza izinkulungwane zama-hashtag abalulekile omane uwakopishe bese uwanamathisela kokuthunyelwe kwakho kwezokuxhumana.
  2. I-Brand24 - Landelela ukuthandwa kwe-hashtag nemikhankaso yakho ezinkundleni zokuxhumana. Thola abagqugquzeli futhi ulande idatha eluhlaza ukuze uhlaziye kabanzi.
  3. AmaBrandMentions - Amathuluzi Wokulandelela weHashtag Wamahhala Wokuqapha Ukusebenza KweHashtag.
  4. Buzzsumo - Gada izimbangi zakho, izinkulumo zomkhiqizo, nezibuyekezo zemboni. Izexwayiso ziqinisekisa ukuthi ubamba imicimbi ebalulekile futhi awuphazanyiswa yizinkundla zokuxhumana.
  5. izitayela Google - I-Google Trends iyithuluzi lamahhala elikuvumela ukuthi uhlole ukuduma nezitayela zamagama angukhiye nezihloko ezithile, okuhlanganisa nama-hashtag. Inikeza idatha ngevolumu yabo yosesho ngokuhamba kwesikhathi futhi ingakusiza ukuthi ubone ama-hashtag abalulekile nafika ngesikhathi okuqukethwe kwakho.
  6. Hashatit – Ukusesha i-hashtag bekungeke kube lula. Vele uthayiphe, bese ucindezela u-enter ukuze ubone imiphumela yakho! Uma ungathanda ukuhlunga imiphumela noma uguqule imingcele yosesho, ungenza kanjalo ngamathuluzi aphezulu esikrinini.
  7. Hashtagify - I-Hashtagify iyithuluzi lokucwaninga le-hashtag elidumile elinikeza imininingwane ngokuduma kanye nezitayela zama-hashtag athile. Futhi iphakamisa ama-hashtag ahlobene futhi inikeza idatha ngokusetshenziswa kwawo nokuzibandakanya.
  8. I-Hashtags.org - inikeza ulwazi olubalulekile, ucwaningo, kanye nolwazi lokusiza abantu ngabanye, amabhizinisi, nezinhlangano emhlabeni wonke ukuthi zithuthukise ukumaketha kwazo kwezokuxhumana kanye nobuhlakani.
  9. Ukukhishwa kwamahhashi - Hlela okuqukethwe, khulisa umphakathi, dala imikhankaso ewina imiklomelo kanye nemibukiso ebukhoma yezokuxhumana.
  10. I-Hootsuite: I-Hootsuite ingenye inkundla yokuphatha imithombo yezokuxhumana ehlanganisa ithuluzi lokucwaninga i-hashtag. Ikuvumela ukuthi useshe ama-hashtag futhi ubuke ukuthandwa kwawo, futhi uhlaziye ukusebenza kwawo nokuzibandakanya.
  11. Ama-hashtag e-IQ -
  12. Ukhiye - Landela ama-hashtag, amagama angukhiye, nama-URL ngesikhathi sangempela. Ideshibhodi yezibalo ze-hashtag ye-Keyhole ibanzi, yinhle, futhi iyabiwa!
  13. Ithuluzi elingukhiye - Nakuba leli thuluzi ngokuyinhloko elokucwaninga kwegama elingukhiye lesikhangiso se-Google, liphinde linikeze ama-hashtag adumile wamagama angukhiye.
  14. RiteTag - I-RiteTag ingenye ithuluzi lokucwaninga le-hashtag elidumile elihlinzeka ngemininingwane yesikhathi sangempela ekusebenzeni kwama-hashtag athile. Iphinde iphakamise ama-hashtag afanelekile futhi inikeze idatha ekuzibandakanyeni nasekufinyeleleni kwabo.
  15. Izindlela Zokufuna - Ithuluzi lamahhala lokucwaninga nokwakha iqembu lama-hashtag esihlokweni.
  16. Ukuhluma Komphakathi - I-Sprout Social iyinkundla yokuphatha yezokuxhumana ehlanganisa ithuluzi lokucwaninga le-hashtag. Ikuvumela ukuthi useshe ama-hashtag futhi ubuke ukuthandwa kwawo, kanye nokulandelela ukusebenza kwawo ngokuhamba kwesikhathi.
  17. I-Tagdef - Thola ukuthi ama-hashtag asho ukuthini, thola ama-hashtag ahlobene, bese wengeza izincazelo zakho ngemizuzwana.
  18. TrackMyHashtag - ithuluzi lokuhlaziya inkundla yezokuxhumana elilandelela yonke imisebenzi eyenzekayo eduze nomkhankaso we-Twitter, lihlaziya leyo misebenzi, futhi linikeze imininingwane eminingi ewusizo.
  19. I-Trendsmap - Hlaziya noma yisiphi isihloko emhlabeni wonke noma ngesifunda ngokuningiliziwe. Dala ukubonwa okuhlukile okusekelwe kumephu okubonisa umsebenzi we-tweet ezweni lonke, isifunda, noma umhlaba. 
  20. Ukusesha kwe-Twitter - abantu abaningi babheka ukusesha kwe-Twitter ukuthola ama-tweets wakamuva esihlokweni, kepha futhi ungayisebenzisa ukuthola ama-akhawunti we-Twitter ongawalandela. Ungachofoza Abantu futhi ukhombe ama-akhawunti aphezulu we-hashtag oyisebenzisayo. Inganikezela futhi ngenhloso okufanele kusetshenzelwe kuyo uma izimbangi zakho zikhonjwa nge-hashtag kepha wena ungekho.

Ukudalula: Martech Zone ungumlingani we I-Agorapulse futhi sisebenzisa izixhumanisi ezihambisanayo zamathuluzi amaningana kuso sonke lesi sihloko.

Douglas Karr

Douglas Karr i-CMO ye VulaINSIGHTS kanye nomsunguli we Martech Zone. UDouglas usize inqwaba yeziqalo eziphumelelayo ze-MarTech, uye wasiza ekukhuthaleni okungaphezu kuka-$5 bil ekuthengeni nasekutshalweni kwe-Martech, futhi uyaqhubeka nokusiza izinkampani ekusebenziseni nasekuzenzeleni amasu azo okuthengisa nokumaketha. UDouglas uyingcweti yokuguqula idijithali eyaziwa emhlabeni wonke kanye nesikhulumi se-MarTech. UDouglas futhi ungumbhali oshicilelwe wencwadi kaDummie kanye nencwadi yobuholi bebhizinisi.

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