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I-Predictive Analytics Isetshenziswa Kanjani Ekukhangiseni Kwezempilo

Ukuthengisa okuphumelelayo kokunakekelwa kwezempilo kuyisihluthulelo sokuxhumanisa iziguli ezingaba nodokotela kanye nesikhungo esifanele. Izibalo zokubikezela zingasiza abakhangisi bafinyelele abantu ukuze bathole ukunakekelwa okungcono kakhulu. Amathuluzi angakwazi ukuhlonza amasignali abonisa lokho iziguli ezikudingayo lapho zisesha izinsiza zezokwelapha ku-inthanethi. 

Ukuhlaziywa okubikezelwa komhlaba wonke emakethe yokunakekelwa kwezempilo kwalinganiselwa ku- $ 1.8 billion ngo-2017 futhi kulinganiselwa ukuthi izofinyelela ku- $ 8.5 billion ngo-2021, ikhula ngesilinganiso sama-21.2% ngonyaka ukusuka ku-2018 kuya ku-2025.

Ucwaningo Lwezimakethe Olwehlukene

Kunezinto ezibalulekile okufanele uzazi uma usebenzisa la mathuluzi okuthengisa okunakekelwa kwezempilo. 

I-Predictive Analytics Isebenza Kanjani Ekunakekelweni Kwezempilo?

Ngenkathi imakethe yezibalo ezibikezelayo zokunakekelwa kwempilo ihlukaniswe ekuphathweni kokusebenza, ukuhlaziya idatha yezezimali, ukuphathwa kwezempilo yabantu, kanye nokuhlolwa komtholampilo, ukhiye wokuhlaziya okubikezelwayo ubandakanya usebenzisa izinkomba kudatha yosesho ukubikezela ukuthi isiguli esingase sibe khona sifunani. Namuhla, noma nini lapho abantu abaningi benenkinga yezokwelapha, enye yezinto zokuqala abazenzayo ukungena ku-inthanethi futhi basebenzise i-a search engine ukuqoqa ulwazi. 

Lokhu kungaba yisigaba esididayo esigulini ngoba singase singaqiniseki ukuthi yiluphi usizo lwezempilo oludingayo. Abathengisi bezokunakekelwa kwempilo bangasebenzisa ukuhlaziya okubikezelayo ukuze bahumushe le mikhondo, njengosesho lwezimpawu ezithile, futhi basize ukuziqondisa kodokotela abangasiza. 

Isibonelo, ithi umama usesha imibuzo efana nale izimpawu zeqakala elisontekile or indlela yokulungisa iqakala elisontekile. Umlando wakhe wokusesha wakamuva nawo uhlanganisa imishini yebhola lezinyawo zezingane or Amaqembu ebhola lezingane eduze kwami. Kusukela kule datha, ukuhlaziya okubikezelwayo kungatshela abakhangisi bezokunakekelwa kwempilo ukuthi lo wesifazane cishe udinga indawo yokunakekela ephuthumayo engakwazi ukwelapha ukulimala kweqakala enye yezingane zakhe eyakuthola ngenkathi idlala umdlalo. 

Umkhangisi wezokunakekelwa kwempilo angakwazi ukubeka izikhangiso noma amakhasi ngendlela ehlelekile emiphumeleni yakhe yosesho ukuze akwazi ukubheka indawo yokunakekelwa okuphuthumayo lapho engathola khona usizo. 

Izinzuzo ze-Predictive Analytics ekunakekelweni kwezempilo

Kungani usebenzise ama-analytics abikezelayo kunamanye amasu okuthengisa? Impendulo yisiguli. Ukuhlaziya okuqagelayo kugxile ezigulini nasezidingweni zazo kuqala nokubalulekile.  

Ukwenza okufanayo

Izibalo eziqagelayo ekunakekelweni kwezempilo zimayelana nokuhlonza iziguli ezizidingo zazo ezifana nezinto ezikhethekile namasevisi anikezwa umhlinzeki othile. Esikhundleni sokumaketha udokotela noma isikhungo ezigulini ezingaba khona ngokungahleliwe, ukuhlaziya okubikezelayo kunganemba futhi kuhlangane nabantu lapho bekhona. 

Ngisho noma bengakaqiniseki okwamanje ukuthi yikuphi ukwelashwa abakudingayo, imininingwane evela kudatha yabo yosesho ingavumela abakhangisi bezokunakekelwa kwempilo ukuthi bahlangane nabo phakathi futhi ibasize babaqondise ezinkethweni zokunakekelwa ezingcono kakhulu ezitholakalayo. Imininingwane evela kuzibalo eziqagelayo ingase isize abahlinzeki banikeze usizo olungcono ngokunikeza ulwazi olwengeziwe mayelana ngqo nalokho iziguli zabo ezikufunayo nezikudingayo. 

Lokhu kubalulekile ukuqaphela ngoba izinhlangano zokunakekelwa kwezempilo ziya ngokuya zigqugquzelwa hlinzeka ngokunakekelwa okungcono okusekelwe kumanani ezigulini, kuqala ngokudala inani. Izibalo zenza lokhu ngokuxhumana namaqembu alungile abantu. 

Amandla okwenza ukufanisa wezibalo ezibikezelayo athola elinye lamandla amakhulu - kusetshenziswa ukuhlukaniswa kwengqondo. Izibalo zabantu kwezokukhangisa zivame ukugxila ezicini zomzimba, ezifana nobulili bomuntu, ubuzwe, noma umsebenzi. Ukuhlukaniswa ngokwengqondo kugxile ekuqondeni abantu - lokho abakuthandayo, abangakuthandi kanye nenani. 

Izingxenye zengqondo kungenzeka zingahlali zifana nezigaba zabantu, ngakho-ke ukusebenzisa amathuluzi okuhlaziya abikezelayo kungasiza abakhangisi bezokunakekelwa kwempilo ukuthi baxhumane neziguli okungenzeka bebengazi ngazo ngenye indlela. Ngokwesibonelo, kunokuba nje uqondise abantu abanemisebenzi enzima ngokomzimba, ukuhlaziya okubikezelayo kuvula umnyango wokuthola labo abaphila ngendlela engokomzimba, njengabantu abadlala imidlalo yokuzijabulisa noma abathanda ukuqwala izintaba. 

Laba bantu kungenzeka ukuthi bathole ukulimala noma isimo lapho bengase badinge khona udokotela, futhi manje, ngezibalo ezibikezelayo, abathengisi bangenza isiqiniseko sokuthi izikhangiso zabo ziyabafinyelela. 

Precision Over Quantity

Ekupheleni kwezinto zomthengisi wezokunakekelwa kwempilo, ukuhlaziya okubikezelwayo kuyindlela ephumelela kakhulu yokusebenzisa amadola okuthengisa kuyilapho unciphisa imfucuza. Indlela evamile ekukhangiseni ukuthola isikhangiso phambi kwabantu abaningi ngangokunokwenzeka. Nokho, lokhu kungaba ukumosha ngokwemvelo ngoba asikho isiqiniseko sokuthi labo ababona isikhangiso bayoba nesithakazelo kuso. 

Izibalo eziqagelayo zivumela ukukhonjwa kokukhangisa okunembile ngokwakha ukuqonda kwezidingo zeziguli. Abantu bafuna ukuthola izikhungo nodokotela abanolwazi nabathembekile futhi abaqonda izidingo nezimo zabo ezithile. Ukuhlaziya okuqagelayo kusiza abakhangisi bezempilo ukuthi bakhe lokho kuqonda, okuvumela iziguli ukuthi zixhumane nabahlinzeki abafanelekile ngokumaketha okuhlosiwe. 

Abakhangisi bangasebenzisa imininingwane evela kudatha yosesho ukuze bazi kusengaphambili ukuthi isikhangiso sabo cishe sizobonwa othile onentshisekelo kukho. Lokhu kubavumela ukuthi basebenzise idola ngalinye lokukhangisa ngempumelelo kanye nethuba elikhulu lokuheha iziguli ezintsha. Akumangalisi ukuthi imakethe yezibalo ezibikezelayo ekunakekelweni kwezempilo kulindeleke ukuthi ikhule kakhulu ngo-2025. 

I-Fine-Tuning Healthcare Marketing

Ukumaketha kwezokunakekelwa kwempilo kufanele kubeke phambili ukwakha ukwethembana nokuqondana neziguli ezingaba khona. Ukuhlaziya okuqagelayo kuyithuluzi eliphelele lokufeza lokhu ngoba kudonsa imininingwane emikhubeni yokuphila eveziwe kanye nezidingo. Abathengisi bangasebenzisa le mininingwane ukuze baqinisekise ukuthi basebenzisa ibhajethi yabo yokukhangisa ngempumelelo ngangokunokwenzeka, benza ukuxhumana nabantu lapho beyidinga.

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