Ezohwebo kanye nokudayisa

Umhlahlandlela we-Procrastinator Wokumaketha Eholidini

Isikhathi samaholidi sesifikile ngokusemthethweni, futhi silolongeka ukuze sibe esikhulu kunazo zonke esirekhodiwe. Nge-eMarketer ebikezela ukusetshenziswa kwemali kwe-e-commerce yokudayisa ukuze idlule ku-$142 billion kule sizini, kuningi okuhle ongahamba ngakho, ngisho nakubathengisi abancane. Iqhinga lokuhlala uqhudelana wukuhlakanipha mayelana nokulungiselela.

Ngokufanelekile uzobe usuyiqalile kakade le nqubo, usebenzisa izinyanga ezimbalwa ezedlule ukuhlela umkhankaso wakho futhi wakhe uhlu lwamabhrendi kanye nezethameli. Kodwa kulabo abasafudumeza izinjini zabo, yimani isibindi: akukephuzi kakhulu ukwenza umthelela. Nazi izinyathelo ezine eziphathekayo ezizokusiza ukuthi wakhe futhi wenze isu leholide eliyimpumelelo.

Isinyathelo 1: Lungiselela umugqa wakho wesikhathi

Nakuba 'amaholide' athatha i-Thanksgiving kuya kuKhisimusi, isikhathi sokuthenga samaholide asichazwanga kangako. Ngokusekelwe ekuziphatheni kokuthenga kwango-2018, i-Google ikubonisa lokho U-45% wabathengi ubike ukuthi uthenge isipho seholide ngoNovemba 13, futhi abaningi sebeqedile ukuthenga ngamaholide ngasekupheleni kukaNovemba.

Ngomugqa wesikhathi ohlakaniphile, ukufika sekwephuzile ephathini ngeke kusho ukuthi uphuthelwe isifundo esikhulu. Sebenzisa maphakathi noNovemba ukuze ugxile ekufakweni kwebhrendi nasekufuneni izinto - lokhu kuzokusiza ukuthi ufinyelele abathengi kusenesikhathi esigabeni sabo sokucabangela nokuthenga.

Njengoba i-Thanksgiving ne-Cyber ​​Week isondela, qala ukukhipha amadili futhi wandise izikhangiso kuwo wonke amashaneli, udale injabulo phakathi kwabathengi. Bese, wandise ukusesha kwakho kanye nesabelomali sokumaketha kabusha ngaphambi nje koMsombuluko we-Cyber. Sekukonke, ukwandisa isabelomali ngokuphindwe kathathu ukuya kahlanu phakathi nenkathi yeholide kuzokunikeza ithuba elingcono kakhulu lokuthatha lokho kuguqulwa okwengeziwe emakethe yokuncintisana.

Ekugcineni, i-Q1 ibonakale njengenye yezinyanga eziqine kakhulu ze-e-commerce, ethwala umfutho weholide ungene onyakeni omusha. Gcina ibhajethi yakho iqinile kuze kube nguJanuwari 15 ukuze usebenzise ngokugcwele lo mkhuba okhulayo ekuthengeni kwangemva kweholide.

Isinyathelo sesi-2: Beka phambili Ukwenza kube ngokwakho

Abathengisi abaningi abancane abasoze bathemba ukufanisa isabelomali sesikhangiso sama-giants afana ne-Amazon ne-Walmart. Ukuze uhlale uncintisana, imakethe ihlakaniphe - hhayi kanzima - ngokuthuthukisa ukwenza kube ngokwakho.

Njengoba uqoqa izethameli zakho ezingokwezifiso nezibukeka ngendlela efanayo, gxila enanini lempilo yonke. Ubani phakathi kohlu lwakho osebenzise imali eningi nawe, futhi ubani othenga nawe njalo? Obani abebengabathengi bakho bakamuva? Lezi yizinhloso eziyinhloko zokuthengisa nokudayisa ngokweqile, ngokuphambukisa imali eyengeziwe yezikhangiso, ukuphakamisa izinto ezihlobene, ukunikeza ukunqwabelana ngesaphulelo noma ukuklomelisa isipho ekuphumeni.

Ngenkathi unakekela abathengi besikhathi sonke sokuphila, ungakhohlwa ukulandelela nokukhomba izivakashi ezintsha. I-Criteo ibika ukuthi izivakashi zewebhusayithi ezikhonjwe kabusha ngezikhangiso eziboniswayo I-70% cishe ngaphezulu ukuguqula. Ukurekhoda umsebenzi walezi zivakashi nokwakha izinhlu ezihlukene phakathi nayo yonke inkathi yamaholide kuyisihluthulelo sokuzibuyisela futhi uthole ukuguqulwa.

Isinyathelo sesi-3: Yenza amaphromoshini ahlakaniphile

Amaphromoshini azosebenza kahle kakhulu uma afanelana nezidingo nokuncanyelwayo kwababukeli bakho abathile. Buyekeza amathrendi akho esikhathi samaholide futhi ufunde ukuthi yini esebenzayo, bese utshala kulawo maphromoshini.

Awuqinisekile ukuthi yini esebenza kangcono? I-eMarketer ibika ukuthi i- Izipesheli ezikhangayo kakhulu izaphulelo ngo-95%. Ukuthunyelwa kwamahhala nakho kuyadingeka uma kungenzeka, futhi izipho zamahhala namaphoyinti okwethembeka nawo ayakhanga kubathengi. Ngokuya ngomkhiqizo wakho nesabelomali, ungase ucabangele izinsuku zokulethwa okuqinisekisiwe, amakhodi ekhuphoni, amasethi ezipho ezigoqwe kusengaphambili nemilayezo yangokwezifiso.

Isinyathelo sesi-4: Thola i-Traffic-Traffic yewebhusayithi yakho

Ingabe iwebhusayithi yakho ikulungele ngempela ukuhamba ngamaholide? Izinguquko ezimbalwa ezincane zingenza umehluko omkhulu uma kuziwa ekwenzeni ukuthengisa kokugcina.

Qala ngokuqinisekisa ukuthi iwebhusayithi yakho iphendula imibuzo ebalulekile nokungabaza okuvela ngesikhathi sokuthenga. Iphakeme kangakanani isithiyo sokungena? Kulula kangakanani ukubuyisela? Ngiwusebenzisa kanjani umkhiqizo? Izinyathelo ezilula ezifana nokuhlukanisa imikhiqizo ngentengo, efaka izibuyekezo zekhasimende kanye nokuchaza kalula ukubuyisela kusiza ukwakha ukwethembana kumakhasimende.

Okulandelayo, yenza iwebhusayithi yakho ibe lula ukuyisebenzisa kuselula. Ucwaningo lwe-Google lubonisa lokho U-73% wabathengi uzoshintsha kusuka kusizindalwazi seselula esiklanywe kabi baye kwenye isayithi yeselula lokho kwenza ukuthenga kube lula. Ungazifaki engcupheni yokulahlekelwa yilokhu kuguqulwa ngokunganaki ubukhona bakho beselula.

Okokugcina, lungiselela ingxenye ebaluleke kakhulu yesitolo sakho se-e-commerce: ukuphuma. Zinike isikhathi sokuqonda ukuthi yini edala ukuthi abathengi bashiye izinqola zabo futhi balungise lezo zinkinga. Ingabe yizindleko zokuthumela noma ezinye izintengo ezingalindelekile? Ingabe ukuphuma kwakho kuyinkimbinkimbi futhi kudla isikhathi? Ingabe abathengi kufanele bakhe i-akhawunti? Yenza inqubo ibe lula ngangokunokwenzeka ukuze uzinike ithuba elingcono kakhulu lokuqedela ukuthengisa.

Lezi izinyathelo ezimbalwa ezibalulekile okufanele uzithathe lapho ulungiselela inkathi yamaholide - kodwa kungakhathaliseki ukuthi uqala sekwephuzile kangakanani, umnyakazo ngamunye oya ekuthuthukiseni nokwenza kube ngokwakho kuzosiza ukwenza umehluko emgqeni wakho oyinhloko. Okungcono nakakhulu, umsebenzi owenzayo manje, kusukela ekuhloleni ukuya ekushintsheni kwesayithi kuya ekuthuthukisweni komkhiqizo, usuvele ukulungisela ukumaketha okuphumelelayo phakathi noNyaka Omusha nangale kwalokho.

UYael Zlatin

U-Yael unguMqondisi we-E-commerce we I-Adtaxi. Uneminyaka eminingi ekhombisa impumelelo ekwakheni amafaneli okuguqula ngempumelelo futhi ungumholi wemicabango eqhubekayo kanye nomeluleki wokuqeqesha, ukuhola nokugqugquzela amaqembu angaphakathi nabonakalayo.

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